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What’s the secret? 10 rules for creating a incredibly successful consultancy

Beyond Philosophy

Several readers and listeners of the podcast have reached out to me recently, asking for advice on how to start a consultancy. After over two decades with my global Customer Experience consultancy, it occurred to me that I have a lot of advice on the topic, which I boiled down into the 10 rules for building a successful consultancy.

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How can the Customer Success Manager consult and educate customers?

CustomerSuccessBox

The underlying theme for all of these is customer education. Research by TSIA shows that customer education can immensely enhance your retention. What is customer education? Customer Education is the training you give your customers that help them use and find value from your product. Your marketing team has found a lead.

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The Future of Customer Research Teams: Innovating for Success in 2024 and Beyond

Beyond Philosophy

One realm set for a profound AI makeover is customer market research—a topic worth diving into since it’s likely on many of your radars too. Qualtrics recent article, “ AI Will Revolutionize the Market Research Industry ” suggested a couple of thought-provoking stats I thought I would share: Threat or Boon?

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Exploring Customer Affiliate Marketing: Maximizing Returns in the Best Affiliate Programs

CSM Magazine

Affiliate marketing has emerged as a cornerstone of modern digital commerce, offering businesses a cost-effective and performance-driven approach to customer acquisition and revenue generation. At the heart of customer affiliate marketing lies the symbiotic relationship between brands and affiliates.

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Ingredients Of A Successful Customer Education Program

CustomerSuccessBox

Hence it’s essential to incorporate a customer education program into your processes. The adoption of a customer education program depends on the maturity of your organization and thus it is imperative to have different ways of learning associated at every stage of the customer journey. Organization just starting out. Summing up.

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Guest Post: Exploring Natural Language Processing to Categorize Customer Feedback

ShepHyken

This week, we feature an article by Sheila Bugal, Head of Marketing at Caplena , a market-leading text analysis tool. Mutually exclusive and collectively exhaustive (MECE) categories are often used by management consulting firms to help problem solve. in other industries, such as education and healthcare.

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Education, Education, Education – the real need for developing Customer Experience learning

ijgolding

I am not going to bore you with a list of everything that has struck me over the last 12 months, but I am going to focus on one thing in particular that has stood out for me – and that thing is best summed up by the word ‘education’! Continuing education is and should be for everyone – from top to bottom.