Guest Blog: How Does AI Marketing Help Drive Customer Engagement?


This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year.

Guest Post: Customer Experience – Can It Work With Email Marketing?


He shares some digital marketing strategies that can help to create a more meaningful customer experience. There are a lot of tools in today’s marketing that can help drastically increase your revenue and grow a successful brand.


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Guest Post: How to Use the Customer Journey to Create an Engaging Affiliate Marketing Strategy


Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. One of the main aspects is how affiliate marketing engages with the customer- direct, professional, and easy.

Music: A Marketing Tool

Beyond Philosophy

Title: The post Music: A Marketing Tool appeared first on Beyond Philosophy. Blogs Market Research CEM CEO Conferences consultants consumer behaviour customer Customer Analysis customer behavior Customer Behaviour customer emotions customer engagement Customer experience customer experience books customer experience management customer experiences Emotional Experience Employee Experience experts insights Moment Mapping Patient Satisfaction subconscious experience Thought Leadership

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

How to Market Yourself

Beyond Philosophy

Marketing Yourself. In other words, marketing your Customer Experience has given you everything you need to know about selling yourself. It could be that everything you need to know about marketing yourself you already know from your experience marketing Customer Experiences. To find out more about how your organization’s marketing can improve customer loyalty and retention, contact us at

Five Ways Customer Support Can Help Marketing Efforts During COVID and Beyond

Contact Center Pipeline

Organizations looking for new market differentiators have identified customer service and experience as an opportunity to stand out amongst the crowd, and have transformed this former cost center into a revenue driver […].

Guest Post: Customer Experience – Can It Work With Email Marketing?


He shares some digital marketing strategies that can help to create a more meaningful customer experience. There are a lot of tools in today’s marketing that can help drastically increase your revenue and grow a successful brand.

Personalization – The Fifth P In Marketing


I will always remember my first marketing class in college when we learned about the 4 P’s – Product, Price, Place, and Promotion. Before I go any further, as a customer service and experience expert, I believe that service and experience are all about marketing. If the answer is yes and yes, then your customer service and customer experience are a marketing machine. Word-of-mouth is the strongest marketing there is.

13 Most Inspiring Marketing Quotes and Questions to Live By in 2022


This is my selection of great quotes from some of the best marketers around, together with a relevant question to ask yourself for each. 1. “Strategy and timing are the Himalayas of marketing. This post shows the often forgotten importance of marketing to business.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Four Ways to Nail Your Market Research

CSM Magazine

Market research is an essential process for any growing business to undertake, to better understand the markets to which they are catering. But what are some essential ways you can nail your market research? The humble survey is the bread and butter of any market research.

4 Types Of Marketing That Actually Work

Joe Rawlinson

No one can deny the fact that marketing is essential when you want to promote your products or services. Companies can take different approaches to reach targeted customers using a variety of marketing strategies. Cause Marketing. Digital Marketing. Relationship Marketing.

WRAPped up in marketing with EVC Marketing


Emily Collins from EVC Marketing is WRAP's digital marketing expert with over 25 years' experience working in the timeshare and hospitality market. Continue reading → The post WRAPped up in marketing with EVC Marketing appeared first on CustomerCount. News Digital marketing EVC Marketing reputation management

The Perfect Customer Marketer Job Description


Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Measuring Marketing Effectiveness

Peter Lavers

However, another rich territory for seeing the benefit of multiple technical customer insight (CI) disciplines is the measurement of marketing effectiveness. One of the reasons for needing to call on the skills of two complementary CI disciplines, is the need to measure different types of marketing spend. The most obvious example is probably the challenge of measuring the effectiveness of “below the line” verses “above the line” marketing. Back to our twin types of marketing.

Is Customer Experience Really The New Marketing? Join The debate!

Beyond Philosophy

The topic: Is Customer Experience the new marketing, or is it an entity on its own? I don’t see it this way, and I see it as an entity/team separate from but working closely with marketing. The post Is Customer Experience Really The New Marketing?

Are You Using This Valuable Marketing Tool For Growth?

Beyond Philosophy

However, if you were a third grocery store trying to enter the market, you would have a bit of a problem. There is no point in marketing to a group of people that are never going to buy your services. The post Are You Using This Valuable Marketing Tool For Growth?

Market Segmentation: Types and Benefits

ProProfs Chat

The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! This lets your marketing team get better insights into the target audience.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Why Growth Marketing Without Customer Marketing is a Bad Decision


This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing.

How Psychology affects your Digital Marketing


Digital marketing. It’s not your starting place in marketing. Marketing is so much more, in fact, it’s your whole business. Without marketing, you don’t have a business. Marketing is creating a customer. But marketing that works goes deeper than that.

Guest Post: A Guide To The Foundation Of Cross-Channel Marketing ?

Shep Hyken

This week, we feature an article by Juan Jaramillo, Performance Marketing Director for Cordial , a cross-channel marketing and data platform. He shares how cross-channel marketing helps organizations offer consistent messaging across various media and devices.

The Key To Successful Marketing Communications

Beyond Philosophy

The Key to Successful Marketing Communications. There are a lot of people that do not know the difference between Marketing and Advertising. Marketing is deciding what you are going to say; Advertising is saying it. In my corporate life, I worked in Marketing for a long time. One of the things I learned was that Marketing should know the marketplace and understand their customers. Marketing communication should reflect this understanding.

16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

Meet The New Rising Star In B2B Marketing: The Customer Marketer


When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

Is Customer Experience Really The New Marketing? Join the Debate!

Beyond Philosophy

For example, one of the recent debates asked the question, is Customer Experience the new marketing? . Sherman and I have different ideas about the relationship between marketing and the Customer Experience team. To define marketing, I looked it up.

Framing Effects – Discover This Powerful Marketing Technique To Gain Growth

Beyond Philosophy

In marketing, sometimes how you present the facts takes advantage of the information in a way that shouldn’t matter when you think about it rationally. To hear more about This Powerful Marketing Technique to Gain Growth in more detail, listen to the complete podcast here. .

What is Sales Marketing and Business Development?

Andrew Mcfarland

A business development manager oversees sales and marketing efforts. Marketing is responsible for implementing marketing campaigns to promote the company’s products or services. Both marketing and sales work to make the company’s top business objectives a reality. Differences between sales marketing and business development. Sales marketing and business development are two related disciplines, but the focus of each field is different.

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The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

How Does Marketing Relate to Business Development?

Andrew Mcfarland

Marketing plays a vital role in business development. When used correctly, marketing can help you differentiate from the competition and grow your business. However, you must understand that marketing is not an end. Marketing is a part of business development. Marketing is essential to business development since it can help you better understand your target audience. Marketing includes identifying potential clients and nurturing them into customers.

What is Marketing Operations?


What is Marketing Operations? Marketing Operations is the science and art of optimizing efficiency and effectiveness of the Marketing organization. The purpose of marketing operations is to increase organizational efficiency, agility, and value. Growth of the marketing operations (MO) function was initially driven by the proliferation of marketing technology and increased pressure from the C-suite to prove the value of marketing and contribute to the bottom-line.

Best Practices to Monitor Your Remote Call Center Agents


This week we feature an article from Tanya Bansal , Marketing Executive at Ameyo. Tanya Bansal is an enthusiastic individual, Marketing Executive at Ameyo , keen to learn customer problems, helping businesses find the right solutions effortlessly.

4 Lead Generation Techniques to Boost Your Social Media Marketing Initiatives

Joe Rawlinson

According to a survey, 68% of marketers say social media helped them generate more leads. The big question becomes, what are the best tactics to generate leads from Facebook, Instagram, YouTube, and other platforms to support your social media marketing efforts?

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

How Advocacy Marketing Creates B2B Brand Ambassadors


Marketers dream of having people promote their brand for free, and having your social media pages filled with glowing reviews and brand mentions from avid fans. With the power of advocacy marketing, this dream can become a reality. B2B Marketing Strategy General

Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession


The post Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession appeared first on Influitive. Customer Marketing customer advocacy

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Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging


Market research was developed a century ago to measure the effectiveness of advertisements and products. However, market research and Voice of the Customer (VoC) are not the same. In fact, certain key principles of market research actually hold back VoC and the value that some companies get out of their VoC programs. Market Research vs. Voice of the Customer (VoC). Market Research. Somewhat surprisingly, VoC and market research are coming together.

5 Market Mega-Trends Impacting CX


The technology market has evolved dramatically over the past 10 to 15 years, and it is almost unrecognizable compared to where we were in the early 2000.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.