When ‘Push’ Marketing Goes Too Far
JUNE 23, 2015
and, while some carriers are taking precautions to protect their customers from text message advertising, so far neither the direct marketing industry nor the federal government has been able to control this form of spam. Online, the core concept of “permission marketing”, and the rationale behind it, is similarly tossed aside each day with the receipt of unsolicited promotional emails. As one site marketing executive said: “This is a great, low-cost way for us to acquire new names.