Is Mobile a Channel or a Strategy?
JANUARY 3, 2014
It would be like … Customer Access Strategy Mobile Customer Service mobile customer service multichannelAs with social media, terms related to mobile customer service are quickly evolving, and must be used and interpreted in context. I’m often asked for advice on shaping a “mobile strategy.” ” It’s an important question — but without further definition, can be overly vague. Mobile is a vast and ever-expanding array of platforms, tools and capabilities.