One of the most trusted brands in the world, AAA, took the most critical aspect of their Customer Experience and handed it over to an AI-powered virtual agent for omnichannel self-service. It may seem quite risky to leave emergency roadside assistance in the hands of a virtual agent, but AAA took careful steps to ensure it was done right.

Tune in on March 17th and learn things such as:

  • The pitfalls that AAA avoided
  • The most important principles for human-centric design
  • The secret of data + business logic to keep virtual agents in their "swim lane"

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