Discover a Key to Successful Advertising

Beyond Philosophy

Like any tone of voice, it works best if it carries through to all aspects of a business’s marketing efforts, from advertisements to product packaging, to in-store displays and social media accounts. Do you use humor to get over your message? Some brands are particularly good at it.

Digital Marketing & Web Analytics: Where to Advertise?

CallSource Insights

Traffic from search engine results that is the result of paid advertising via Google Adwords or another paid search platform. SEM is a form of internet marketing that increases a site’s visibility through paid search engine results and advertising; it includes things such as paid ads and 3rd party websites. Advertising on Digital. Hopefully, you are already advertising in digital, but whether or not you are, you may need some assistance in deciding exactly where to advertise.

Customer Experience Is More Important Than Advertising [Infographic]

Win the Customer

Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers? Customer Experience Customer Service Infographic Advertising infographic

Which Advertisement Networks are Right for My Business?

CallSource Insights

Hundreds (maybe thousands) of advertising networks exist for businesses to create campaigns and generate potential customers. What are advertisement networks and what are they composed of? In this environment businesses can run advertisements in networks to target their audiences.

Branding Your Radio, Podcast, or TV Advertisements With a Vanity Phone Number

CallSource Insights

How to use vanity phone numbers for successful advertising. Sometimes that means that your audience is able to be reached and influenced best by a radio, podcast, or television advertisement. Multi-channel advertising to reach your audience wherever they go is now considered the norm.

Create More Meaningful Digital Advertising

Salmat

Reaching the right customers at the right time with the right message has never been easier and more complex than before

The Secret To SME Letterbox Advertising Success

Salmat

How many times have you looked at a piece of direct marketing mail and thought, “There’s no way this will generate a response, I could do much better than that!”

The Secret To SME Letterbox Advertising Success

Salmat

How many times have you looked at a piece of direct marketing mail and thought, “There’s no way this will generate a response, I could do much better than that!” ” You can’t help but wonder why some mailers cram their flyer with unnecessary text or fail to include an alluring call to action

Video Advertising: Key to Getting Customers Attention As Ad Blocking is Increasing

Natalie Petouhof

Video consumption has exploded across all devices and is one of the fastest growing advertising category. The acquisition of TubeMogul strengthens Adobe’s leadership in digital marketing and advertising technology. The addition of TubeMogul will enable Adobe’s customers to maximize their video advertising investments across desktop, mobile, streaming devices and TV. TubeMogul’s video advertising platform. Why is video advertising so important?

Is Above-The-Line Advertising Dying A Slow Death?

Salmat

Bold claims surfaced again recently that TV advertising is dying a slow death and is no longer relevant in the fast pace of the digital world. The question is not whether above-the-line advertising is dying, but how should marketing and advertising evolve in line with ever-changing consumer needs and how should our approach shift to meet the dual demands of the consumer and ROI expectations

Is Above-The-Line Advertising Dying A Slow Death?

Salmat

Bold claims surfaced again recently that TV advertising is dying a slow death and is no longer relevant in the fast pace of the digital world. The question is not whether above-the-line advertising is dying, but how should marketing and advertising evolve in line with ever-changing consumer needs and how should our approach shift to meet the dual demands of the consumer and ROI expectations

Cut to Customer: Why Stop & Shop Selected C Space (an Agency That Doesn’t Do Advertising) To Do Their Latest Ads

C Space

Cut to Customer: Why Stop & Shop Selected C Space (an Agency That Doesn’t Do Advertising) To Do Their Latest Ads. Stop & Shop is forging an emotional connection with their customers by choosing to partner directly with them as opposed to advertising AT them.”.

Theories On Google Glass Data Collection And The Future Impact On Online Advertising

Salmat

As almost everyone in the digital marketing community will be aware; Google has recently launched their Google Glass Project Possibly the most high profile project in the history of wearable computing, it is yet to be seen if Glass is going to be a game changing piece of technology or if it will wither on the vine like other high profile Google projects (think buzz, wave etc

Theories On Google Glass Data Collection And The Future Impact On Online Advertising

Salmat

As almost everyone in the digital marketing community will be aware; Google has recently launched their Google Glass Project Possibly the most high profile project in the history of wearable computing, it is yet to be seen if Glass is going to be a game changing piece of technology or if it will wither on the vine like other high profile Google projects (think buzz, wave etc

Guest Blog: Stop Wasting Money!

ShepHyken

If you cannot take care of the customer, it doesn’t pay to advertise! One of the key places they waste money is on their advertising. . Each week businesses spend thousands on direct mail, local paper advertising, posters and even local sport sponsorship.

Marketing Solutions to More Actionable Insights

C3Centricity

Marketing depends upon actionable insights to satisfy and delight their customers. How comfortable are you with your own process and the actionability of the results? Insights are the holy grail that all businesses seek but rarely find. Are you one of them?

Is Packaging Part of Product or Promotion? Should it be Both?

C3Centricity

Communication Connecting with customers Engagement Marketing Packaging Advertising brand communication consumer Customer information is packaging part of product or promotion product PromotionWhich did you answer subconsciously when you read the title?

Marketers, Do You Know Everything You Should? From the 5Ps to the 7Qs.

C3Centricity

From the outside, they are seen as the department that comes in late, parties every night and gets to talk about advertising at conferences in exotic places. Marketing is a great profession. I’ve worked in or with marketing teams for most of my career.

4 Steps for a Successful Small Business Saturday

FiveStars

Customer Loyalty Customer Retention Promotions Sales and Advertising Small Business Marketing customer loyalty Customer Loyalty for Small Business Customer Loyalty Ideas customer retention promotion ideas promotions small business marketing small business tips

Adobe’s Marketing Cloud Shows How Super Bowl Can Be a Gamble in New Campaign

Natalie Petouhof

In a new campaign called “The Gambler,” Adobe’s Marketing Cloud showed how advertising in the Super Bowl can be a big bet for CMOs. Adobe, which has never bought an ad in the Super Bowl, decided to capitalize on this “moment in time” in which marketers are thinking about advertising, Mr. Amado said. “We are absolutely not anti-TV advertising — we are pro-data,” he said.

Are you Jeopardising your Customers’ Loyalty? Or is it Going to Disappear Anyway?

C3Centricity

Brand Building Connecting with customers Customer Centric Business customer service Marketing Packaging Pricing Advertising brand brand building CMO communication consumer loyalty customer centricity customer loyalty customer satisfaction price rises retail loyalty

NBCUniversal Launches One-Stop Shop for Data-Driven Ad Targeting

Natalie Petouhof

NBCUniversal wants to make it easier for advertisers to use data to target audiences more precisely across TV, digital and social media. It’s basically a set of digital tools that advertisers will be able to use to match their own data with data from NBCU and third-party sources, in order to put together ad targeting segments, such as new moms in the market for a family friendly car. Tweet What is Audience Studio?

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

C3Centricity

Marketing is an old profession. It’s been around for hundreds of years in one form or another. If you’d like to see more about its complete history, then I highly recommend this Hubspot infographic.

New Thinking, New Ideas, New Successes!

C3Centricity

Things have been pretty hectic for me these past few weeks. As you read this, I am in New York presenting at the CASRO Technology and Innovation Event, 6th to 7th June.

Putting Mobile Backend as a service into practice

Win the Customer

Advertising Branding Content Writing MarketingWelcome to WordPress. This is your first post. Edit or delete it, then start writing!

Honorees Announced for the 2016 Marketing Hall of Femme!

Natalie Petouhof

Tweet Direct Marketing News is honored to announce the 2016 Honorees to the Marketing Hall of Femme! These incredible women have storied careers, take risks, and push the industry and their companies forward with their edgy marketing strategies.

Best Super Bowl Commercials of 2019 (Plus This Year’s Crazy Numbers)

LiveChat

An interesting fact is that Nissan spent nothing to advertise its Leaf electric car, Toyota spent nothing to advertise its Prius Prime hybrid, and Ford spent nothing to advertise its C-Max Energi hybrid. AdvertisingGo Patriots!

Tech Startup RevJet Reveals World’s First Creative Side Platform (CSP)

Natalie Petouhof

Content Marketing Crossing the Chasm Digital Disruption Digital Marketing Dr. Natalie's Blog Employee Collaboration Affects Customer Experience Leadership Marketing Optimization Marketing Software Social PR, Marketing and Advertising @constellationrg @drnatalie ad creatives ad space ads advertising Constellation Research creative agencies Creative Side Platform CSP marketing marketing technology natalie petouhoff single platform

Do Your Customers Talk About Your Products or Your Ads?

CX Journey

Image courtesy of Carli Jean Are you delivering a great customer experience - or are you just relying on advertising to create awareness and sell your products? On the eve (sorta) of the biggest day of the year for the advertising industry (OK, for commercials. Forget the advertising.

It’s Christmas Time – Best Christmas Ads of 2018

LiveChat

AdvertisingThe Christmas time is coming! Among us, there are two kinds of people: those who love Christmas and… Yes, Grinches. Grinches like to grumble about the holiday decorations and songs, about crowds of people, about the fact that they need to buy gifts, or because they hate cleaning.

Guest Post: Increase Your Social Media Engagement with These Proven Strategies

Natalie Petouhof

Customer Experience Customer Service CX Digital Marketing Facebook Internet Social Networks Social PR, Marketing and Advertising Brand Business customer service Instagram LinkedIn marketing social media Twitter youtubeTweet.

The 2016 Marketing&Tech Innovation Awards

Natalie Petouhof

Digital Marketing Events Social PR, Marketing and Advertising advertising digital event Innovation marketing techTweet DMN and The Hub have combined forces this year to present the Marketing&Tech Innovation Awards, which honor the most innovative strategies, platforms, and people in marketing today. I was thrilled to be a judge in this year’s selection. The winners will be announced on March 10 th , but take a peek at the finalists below and let me know who you think should win!

Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

First-party data is considered the best when it comes to advertising online. What was key was the registration data that led to Viant launching its Advertising Cloud in 2014, which contains an “identity-management platform.” Viant takes that registration data, anonymizes it, and then connects it with advertisers’ own in-store shopping data. Tweet Were you unsure MySpace still existed? Time Inc.,

Gainsight: Customer Success Management for a Post-Sale, On-Demand, Attention Economy

Natalie Petouhof

A great deal of money was spent advertising and marketing to potential prospects, enticing them to convert from a lead to a sale.

Speaking at Connections: Making Social Customer Care, Great Marketing with Honeywell, Aetna, and ALEX AND ANI

Natalie Petouhof

Tweet Social Customer Care has become an expectation amongst consumers. Telling your community that you’re accessible on social channels delivers a strong message.

A Great Place for Customer Service? Twitter: Oracle’s Social Roll-Out of A Twitter Enhanced Customer Solution

Natalie Petouhof

Customer Experience Customer Service Customer Success Management Digital Marketing Dr. Natalie's Blog ROI of Social Media Social Business and Social Media Case Studies Social PR, Marketing and Advertising SuperNova Awards Twitter customer service Customer Service Numbers Facebook marketing ROI social media SocialBakersTweet There was a time when customers wrote a letter to customer service- ok that was a really long time ago.

When the Going Gets Tough.

CX Journey

You need to put the focus back on marketing, advertising, and sales, on acquiring new customers. acquisition advertising customer experience customer retention marketingImage courtesy of Dana Lookadoo When the going gets tough, does your company give up? Or does it get going?

Articulate Your Business Case or Loose Customers To Competitors

Natalie Petouhof

Tweet We Are Out of The Hype Cycle: Digital and Social Applications Must Solve Business Issues: I know when I first started to learn about social media and digital applications, I could see how they could change business. It made sense to me. I think because I am an early adopter.

ServiceSource®: Customer Success Management for a Post-Sale, On-Demand, Attention Economy (Part 1)

Natalie Petouhof

A great deal of money was spent advertising and marketing to potential prospects, enticing them to convert from a lead to a sale.

Guest Post: Why Businesses Can’t Strive Without Social Media

Natalie Petouhof

Tweet Few years back, businesses had to seek the assistance of external agencies such as marketing and advertising research firms in order to promote the business. Social Business and Social Media Case Studies Social PR, Marketing and Advertising Business social media social media marketingHowever, the increasing popularity of social media networks has changed the trend.