Discover a Key to Successful Advertising

Beyond Philosophy

Like any tone of voice, it works best if it carries through to all aspects of a business’s marketing efforts, from advertisements to product packaging, to in-store displays and social media accounts. Do you use humor to get over your message? Some brands are particularly good at it.

Customer Experience Is More Important Than Advertising [Infographic]

Win the Customer

Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers? Customer Experience Customer Service Infographic Advertising infographic

Marketing on the Net: 5 Web Advertising Tricks for the Modern Business

Win the Customer

Below you’ll find just five of many strategies you can implement to make your web-based efforts sophisticated and successful: Pay-Per-Click Advertising. Start using these web-based advertising tricks now so your organization can start to thrive in the ecommerce sector!

Guest Blog: Stop Wasting Money!

ShepHyken

If you cannot take care of the customer, it doesn’t pay to advertise! One of the key places they waste money is on their advertising. . Each week businesses spend thousands on direct mail, local paper advertising, posters and even local sport sponsorship.

Putting Mobile Backend as a service into practice

Win the Customer

Advertising Branding Content Writing MarketingWelcome to WordPress. This is your first post. Edit or delete it, then start writing!

The More You Give the More You Get

ShepHyken

For example, Spotify and Pandora have created streaming music empires by giving away free versions of their product, which is financially supported by advertisers. However, both offer an upgrade to a paid version without advertising.

How to Win Over Skeptical Customers in a Skeptical Age of Informed Online Customers

Win the Customer

Aggressive advertisements created a digital era where users were skeptical to the point that they rejected anything that felt like an advertisement.

Treat Your Current Customers Better than Your New Customers

ShepHyken

It drives me a little crazy when I receive an advertisement in the mail from my cable TV or phone company offering me an incentive to sign up with them. So, when advertising and promoting to new customers, consider the message you are sending to existing customers.

Who Wins – Brand Or Customer Experience?

Beyond Philosophy

In the case of Red Bull, the brand has built a consistent global personality not only through its unique advertising, but also by its involvement in some of the more extreme and unusual sports, like street luge, full-contact ice-skating and the ever-popular Red Bull Flight Day.

Your Brand is Defined by the Sum of All Your Customer Interactions

ShepHyken

While it includes customer service, which is a big part of the overall experience, it is also how your offerings are packaged, your advertising and marketing messages, and more. What does a good customer experience look like at your company? What does good customer service look like?

Invent Your Vocabulary to Emphasize Who You Are

ShepHyken

While waiting to board, I noticed a sign advertising Southwest’s concept they call “ trans fare ncy.”. The other night I was on a Southwest Airlines flight, traveling home from a speaking engagement.

Be Honest: Are You Communicating Effectively?

Beyond Philosophy

The simple truth is, yes, you can use that data to come up with more targeted advertising, more seemingly personalized marketing, and so on, but where you will stand out is when you use that data to create a positive customer experience instead.

Guest Blog: 3 Essential Stages of Cultivating a Winning Customer Experience

ShepHyken

It is the job of marketing and advertising to make sure they find it. Advertising and marketing need to create delightful and relevant customer experiences by aligning the brand’s goals with what its ideal customers seek.

Inbound voice call campaign tracking with Nexmo virtual numbers and Mixpanel

Nexmo

Campaign tracking is a “must have” for any marketing or advertising campaign.

Smartphone Statistics

Brad Cleveland

Source: Google) 59% of consumers have received an advertising message on their smartphone from a brand or retailer related to their current location. Retailers reported that sales via smartphones grew an average of 87% in 2014.

Are You Keeping Up with Your Customers?

ShepHyken

Perhaps you just heard that your competitor is working hard to take away business from you – maybe they’re announcing a new product; maybe they’re advertising a major sale; maybe they’re opening a new location. I’ve got good news and bad news for you.

Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

That data gives marketers the knowledge required to build compelling messaging and advertising. This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers.

Technology and Digital Media Driving Consumer Experience- ‘What was’ Versus ‘What is’ of Customer Service

Call Center Weekly

When the buying choice was dependent on advertisements and word of mouth, we did not have comparatives or access to customer reviews. By Rinku Basu Over the past few years, customer services have been taken to astonishingly new heights.

Not To Be Missed: The Best Of 2017

Beyond Philosophy

Ad agencies know the power of emotions in advertising. However, that same emotional engagement isn’t as prevalent when you arrive at the experience you saw advertised. I always say that Customer Experience is a journey, not a destination.

The Customer’s Perception Is the Only One That Counts

ShepHyken

When you advertise or market your company and your products, what is the image that you’re trying to create? Some may say these are advertising slogans, but I think they are more. What does your company or brand stand for?

Guest Blog: What’s Most Vital to Success: Product, Price, or Experience?

ShepHyken

Advertising and marketing your brand is costly, and it’s never certain whether these efforts will attract enough new customers to justify the cost of expensive advertising.

Guest Blog: 5 Lessons I’ve Learned from Answering Support Tickets

ShepHyken

You may not be sure with the returns of your investments in marketing or advertising but here’s something certain, you can never go wrong with investing in customer service. This week we feature an article by Belle Balace who talks about what you need to know about answering support tickets.

Why You Still Need the Telephone in Customer Service for an Experience Advantage

Win the Customer

I recently attended the Association of National Advertisers’ 2014 Masters of Marketing Conference, alongside some 2,800 other marketers and vendors.

Brands that Generate Buzz: YouGov Rankings

Brad Cleveland

According to YouGov, “brands were rated using rated using YouGov BrandIndex’s Buzz score which asks respondents, ‘If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?’” [link]. So this is kindof interesting… here are YouGov’s U.S. Top Buzz Rankings.

Complimentary Should Mean Free

ShepHyken

Are you losing business but gaining negative word-of-mouth advertising that you may unaware of because of a breakdown in these processes? My buddy went to dinner with his wife to celebrate their anniversary.

The Customer Experience Is Your Best Marketing

ShepHyken

Marketing appears to be about putting something out there, an advertisement, email campaign, promotion, etc., What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!):

Guest Blog: Why Online Reviews Are Important for Customer Engagement

ShepHyken

In the 20th century that communication was made through TV and radio advertisements, magazine print advertisements, and sponsorships. This week we feature an article by Megan Wenzl about the importance of online reviews to your business and customer engagement.

Bots and AI: How Personal Will Personal Assistants Be?

Nexmo

WIll they then become a channel for advertisers? Will AI-powered personal assistants know users well enough to make relevant, personalized recommendations? Microsoft Technical Evangelist Martin Beeby and I discuss.

Is Trust Dead? If So, Revive It!

Beyond Philosophy

Building trust into your customer experience could mean starting from the bottom and working your way up, especially if your organization has been around for a long time and has relied on traditional marketing and advertising in the past.

How to Nurture Your Sales Funnel Using Only Social Media Experience [INFOGRAPHIC]

Win the Customer

In the modern age of sales and marketing, turning a profit isn’t always as easy as posting an advertisement. Social media has changed the way that businesses interact with their customers and few customers today really trust ads.

When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. This means that an advertiser can simply choose any three digit prefix in an area code and send a message to 10,000 people by changing the last four digits after the prefix. Michael Lowenstein, Ph.D.,

3 Ways Contact Centers Assist with Market Research

Outsource Consultants

Advertising is going extinct. Okay, that’s hyperbole, but an article by Keith Pearce discusses the possibility that traditional advertising of telling people how great your brand is may be losing its impact.

Which Department Handles Customer Experience? All of Them.

ShepHyken

He believed that rather than investing in traditional advertising, instead, he would invest in people. Loyalty can be measured and it can be monetized. The sales & marketing departments may get customers in the door.

Amazing! Customer Relationships are Like Marriage

Beyond Philosophy

Most do a great job of making themselves attractive with packaging, advertising and product placement. Organizations love to talk about building relationships with customers. The trouble is, most of the time it feels like they’re just paying lip service to the idea.

What’s in a Name?

Call Center Weekly

Now, anytime I have contact with a Call Center, I experience a plethora of IVR options, listened to numerous product advertisements and after 15 minutes got disconnected from the call.

Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth

Beyond Philosophy

How does paid advertising compare to WOM in driving results? Another key finding was, rather astoninshingly, that an offline WOM impression drives at least five times more sales than a paid advertising impression. I’m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report – Return on Word of Mouth, or WOM/ROI – recently issued by the Word of Mouth Marketing Association (WOMMA).

7 Reasons Brand and CX are Disconnected

Beyond Philosophy

The most Customer-centric companies share their campaigns with their team, particularly the customer-facing members before they go live, accompanied by training on how to deliver the principles advertised. Advertising is focused on product and price, not the brand experience. What a company values is what they focus on in their advertisements. If advertising tells you what is important to an organization, so too does the focus of the Market research.

Ad-Blocking Sends Clear CX Message: Get Obnoxious Ads out of my UX

Beyond Philosophy

As Ad Blocking pushes online advertising to the brink of irrelevancy, it’s important to appreciate how the User Experience (UX) provides an integral link to Customer Experience (CX). Digital advertisers don’t want to pour large percentages of their budgets into a medium that won’t reach eyeballs. The conundrum Ad Blocking on mobile devices creates for the future of online advertising is complex and uncertain right now, to be sure.

Amazing Business Radio: Patrick Reynolds

ShepHyken

About: Patrick Reynolds is Chief Marketing Officer at SessionM , and has over two decades of experience in various businesses, media, and creative leadership positions at multiple top-tier advertising agencies. Ushering in the Next Evolution of Brand Loyalty and Customer Experience.

Guest Blog: 5 Keys to Building Sustainable Customer Relationships

ShepHyken

Matthew Nolan is a marketing director at Pegasystems, enabling the vision and go-to-market strategy for Pega’s marketing and advertising technology portfolio. This week we feature an article by Matt Nolan who shares five keys to building more compelling, sustainable customer relationships.