Discover a Key to Successful Advertising

Beyond Philosophy

Like any tone of voice, it works best if it carries through to all aspects of a business’s marketing efforts, from advertisements to product packaging, to in-store displays and social media accounts. Do you use humor to get over your message? Some brands are particularly good at it.

Digital Marketing & Web Analytics: Where to Advertise?

CallSource Insights

Traffic from search engine results that is the result of paid advertising via Google Adwords or another paid search platform. SEM is a form of internet marketing that increases a site’s visibility through paid search engine results and advertising; it includes things such as paid ads and 3rd party websites. Advertising on Digital. Hopefully, you are already advertising in digital, but whether or not you are, you may need some assistance in deciding exactly where to advertise.

Customer Experience Is More Important Than Advertising [Infographic]

Win the Customer

Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers? Customer Experience Customer Service Infographic Advertising infographic

Branding Your Radio, Podcast, or TV Advertisements With a Vanity Phone Number

CallSource Insights

How to use vanity phone numbers for successful advertising. Sometimes that means that your audience is able to be reached and influenced best by a radio, podcast, or television advertisement. Multi-channel advertising to reach your audience wherever they go is now considered the norm.

Create More Meaningful Digital Advertising

Salmat

Reaching the right customers at the right time with the right message has never been easier and more complex than before

The Secret To SME Letterbox Advertising Success

Salmat

How many times have you looked at a piece of direct marketing mail and thought, “There’s no way this will generate a response, I could do much better than that!”

The Secret To SME Letterbox Advertising Success

Salmat

How many times have you looked at a piece of direct marketing mail and thought, “There’s no way this will generate a response, I could do much better than that!” ” You can’t help but wonder why some mailers cram their flyer with unnecessary text or fail to include an alluring call to action

Is Above-The-Line Advertising Dying A Slow Death?

Salmat

Bold claims surfaced again recently that TV advertising is dying a slow death and is no longer relevant in the fast pace of the digital world. The question is not whether above-the-line advertising is dying, but how should marketing and advertising evolve in line with ever-changing consumer needs and how should our approach shift to meet the dual demands of the consumer and ROI expectations

Is Above-The-Line Advertising Dying A Slow Death?

Salmat

Bold claims surfaced again recently that TV advertising is dying a slow death and is no longer relevant in the fast pace of the digital world. The question is not whether above-the-line advertising is dying, but how should marketing and advertising evolve in line with ever-changing consumer needs and how should our approach shift to meet the dual demands of the consumer and ROI expectations

Guest Blog: Stop Wasting Money!

ShepHyken

If you cannot take care of the customer, it doesn’t pay to advertise! One of the key places they waste money is on their advertising. . Each week businesses spend thousands on direct mail, local paper advertising, posters and even local sport sponsorship.

Theories On Google Glass Data Collection And The Future Impact On Online Advertising

Salmat

As almost everyone in the digital marketing community will be aware; Google has recently launched their Google Glass Project Possibly the most high profile project in the history of wearable computing, it is yet to be seen if Glass is going to be a game changing piece of technology or if it will wither on the vine like other high profile Google projects (think buzz, wave etc

Theories On Google Glass Data Collection And The Future Impact On Online Advertising

Salmat

As almost everyone in the digital marketing community will be aware; Google has recently launched their Google Glass Project Possibly the most high profile project in the history of wearable computing, it is yet to be seen if Glass is going to be a game changing piece of technology or if it will wither on the vine like other high profile Google projects (think buzz, wave etc

Putting Mobile Backend as a service into practice

Win the Customer

Advertising Branding Content Writing MarketingWelcome to WordPress. This is your first post. Edit or delete it, then start writing!

Do Your Customers Talk About Your Products or Your Ads?

CX Journey

Image courtesy of Carli Jean Are you delivering a great customer experience - or are you just relying on advertising to create awareness and sell your products? On the eve (sorta) of the biggest day of the year for the advertising industry (OK, for commercials. Forget the advertising.

When the Going Gets Tough.

CX Journey

You need to put the focus back on marketing, advertising, and sales, on acquiring new customers. acquisition advertising customer experience customer retention marketingImage courtesy of Dana Lookadoo When the going gets tough, does your company give up? Or does it get going?

The #CX Proof is In the (Diet) Pudding

CX Journey

With one, I posed the question: Are you delivering a great customer experience - or are you just relying on advertising to create awareness and sell your products? acquisition advertising customer experience customer retention marketing value voice of customer

How An Answering Service Will Increase Your Marketing ROI

Abby Connect Virtual Receptionists

Like many small businesses , you have spent loads of time and money advertising your business through various digital and non-digital methods like Pay Per Click advertising, mailers, maybe billboards or radio ads.

How to Win Over Skeptical Customers in a Skeptical Age of Informed Online Customers

Win the Customer

Aggressive advertisements created a digital era where users were skeptical to the point that they rejected anything that felt like an advertisement.

7 Vanity Number Stats That Prove a Vanity Phone Number Will Boost Your Brand & ROI

CallSource Insights

In a recent study, 72% of people correctly recalled vanity numbers after hearing a 30 second advertisement. That same advertisement with a numeric number’s recall rate?

How Small Things Have Big Influences on Customer Behavior

Beyond Philosophy

Subliminal Advertising is a Non-Conscious Non-Starter. Have you ever heard the story about how in 1957 researcher, James Vicary, added subliminal advertising into a movie about eating and drinking concessions and it causes snack sales to soar?

Is Australia’s Creativity Lost In The Post?

Salmat

Printed advertising delivered to letterboxes has become somewhat habitual locally, but around the world there have been some incredibly creative and impactful campaigns delivered in the mail

Is Australia’s Creativity Lost In The Post?

Salmat

Printed advertising delivered to letterboxes has become somewhat habitual locally, but around the world there have been some incredibly creative and impactful campaigns delivered in the mail

Designed To Sell – Letterbox Creative That Drives Sales

Salmat

Recent research has found that letterbox media is the most widely read form of print advertising – by 60% of all Australians

Interview with John Goodman About Strategic Customer Service

Toister Performance Solutions

Advertising disclosure: This blog participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to Amazon.com and affiliated sites. We discuss: The impact of customer service on word-of-mouth advertising.

Why You Still Need the Telephone in Customer Service for an Experience Advantage

Win the Customer

I recently attended the Association of National Advertisers’ 2014 Masters of Marketing Conference, alongside some 2,800 other marketers and vendors.

Want To Put Your Next Campaign On The Map In Seconds? Meet SwiftPlan

Salmat

But when it comes to letterbox advertising, this has always been easier said than done. Any agency worth their salt knows that every campaign must be delivered with pinpoint accuracy to get the best results.

Stick to It: To Lead a Team, First Be a Great Teammate

Alorica

With an appreciation for the creativity of writing, advertising and graphic design, Tonya Goforth pursued a degree in Business Management with an emphasis in Marketing.

why letterbox drops are still amazingly effective

Salmat

With websites, emails, and social media platforms now considered powerful channels to reach out to customers, it’s not surprising that business owners might view letterbox advertising as old-fashioned. However, this form of advertising is far from stale and outdated – it actually delivers some surprising results

Experts share top cybersecurity predictions for 2019

Nuance

Last year printer security captured our collective attentions as HP held the first bug bounty program for printer security, researchers showed that a fax number is all an attacker needs to exploit the vulnerabilities in our networks and hackers made printers into advertising machines.

How to Nurture Your Sales Funnel Using Only Social Media Experience [INFOGRAPHIC]

Win the Customer

In the modern age of sales and marketing, turning a profit isn’t always as easy as posting an advertisement. Social media has changed the way that businesses interact with their customers and few customers today really trust ads.

Treat Your Current Customers Better than Your New Customers

ShepHyken

It drives me a little crazy when I receive an advertisement in the mail from my cable TV or phone company offering me an incentive to sign up with them. So, when advertising and promoting to new customers, consider the message you are sending to existing customers.

Mobile And Offline Media: Bridging The Gap

Salmat

In this age of digital marketing, one might believe the days of outdoor and other traditional advertising platforms are numbered. However, the emergence of new media platforms has provided several opportunities to use these traditional media in interesting ways

Mobile And Offline Media: Bridging The Gap

Salmat

In this age of digital marketing, one might believe the days of outdoor and other traditional advertising platforms are numbered. However, the emergence of new media platforms has provided several opportunities to use these traditional media in interesting ways

2013 Global Paid Search Marketing Trends From Kenshoo

Salmat

Last week Kenshoo released a study on Search Engine Marketing (SEM) advertising trends for the US/UK/EU based on aggregate analysis of accounts managed via their platform. Here are a few of my outtakes from it

2013 Global Paid Search Marketing Trends From Kenshoo

Salmat

Last week Kenshoo released a study on Search Engine Marketing (SEM) advertising trends for the US/UK/EU based on aggregate analysis of accounts managed via their platform. Here are a few of my outtakes from it

3 insider tips for letterbox drop measurement

Salmat

Despite the advent of online advertising, letterbox campaigns remain one of the most powerful ways to successfully market your business, and they can deliver a solid return on investment

Inbound voice call campaign tracking with Nexmo virtual numbers and Mixpanel

Nexmo

Campaign tracking is a “must have” for any marketing or advertising campaign.

The More You Give the More You Get

ShepHyken

For example, Spotify and Pandora have created streaming music empires by giving away free versions of their product, which is financially supported by advertisers. However, both offer an upgrade to a paid version without advertising.

What Causes Friction

ShepHyken

As an example, there is always a company that makes me go through their entire advertising pitch before anyone picks up the phone. In the past few months leading up to my new book, The Convenience Revolution , I’ve focused on ways to be more convenient for your customers.

Be Different

ShepHyken

Jimmy John’s Gourmet Sandwiches is a typical sandwich shop that delivers, but what makes them different – and what they advertise – is how fast they deliver. If you compete head-to-head with your competition, you may win or lose. If you compete by being different, you stand out.