Discover a Key to Successful Advertising

Beyond Philosophy

Like any tone of voice, it works best if it carries through to all aspects of a business’s marketing efforts, from advertisements to product packaging, to in-store displays and social media accounts. Do you use humor to get over your message? Some brands are particularly good at it.

Customer Experience Is More Important Than Advertising [Infographic]

Win the Customer

Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers? Customer Experience Customer Service Infographic Advertising infographic

Do Your Customers Talk About Your Products or Your Ads?

CX Journey

Image courtesy of Carli Jean Are you delivering a great customer experience - or are you just relying on advertising to create awareness and sell your products? On the eve (sorta) of the biggest day of the year for the advertising industry (OK, for commercials. Forget the advertising.

Guest Blog: Stop Wasting Money!

ShepHyken

If you cannot take care of the customer, it doesn’t pay to advertise! One of the key places they waste money is on their advertising. . Each week businesses spend thousands on direct mail, local paper advertising, posters and even local sport sponsorship.

When the Going Gets Tough.

CX Journey

You need to put the focus back on marketing, advertising, and sales, on acquiring new customers. acquisition advertising customer experience customer retention marketingImage courtesy of Dana Lookadoo When the going gets tough, does your company give up? Or does it get going?

Inbound voice call campaign tracking with Nexmo virtual numbers and Mixpanel

Nexmo

Campaign tracking is a “must have” for any marketing or advertising campaign.

How to Win Over Skeptical Customers in a Skeptical Age of Informed Online Customers

Win the Customer

Aggressive advertisements created a digital era where users were skeptical to the point that they rejected anything that felt like an advertisement.

Smartphone Statistics

Brad Cleveland

Source: Google) 59% of consumers have received an advertising message on their smartphone from a brand or retailer related to their current location. Retailers reported that sales via smartphones grew an average of 87% in 2014.

Working in Tandem: Customer Service and Marketing

Call Center Weekly

Marketing shouldn't be about tricking the customer with vague or misleading advertisements, but rather about inviting the customer in with inspiration and accurate value messaging. By Wendy Weinert There are many important departments that make up a well-oiled business machine.

Why You Still Need the Telephone in Customer Service for an Experience Advantage

Win the Customer

I recently attended the Association of National Advertisers’ 2014 Masters of Marketing Conference, alongside some 2,800 other marketers and vendors.

Half the Money You Spend on #CX is Wasted

CX Journey

Half the money I spend on advertising is wasted; the trouble is I don't know which half. I've seen a few interpretations, but I think the most common one revolves around not being able to qualify or quantify the effects of advertising.

Technology and Digital Media Driving Consumer Experience- ‘What was’ Versus ‘What is’ of Customer Service

Call Center Weekly

When the buying choice was dependent on advertisements and word of mouth, we did not have comparatives or access to customer reviews. By Rinku Basu Over the past few years, customer services have been taken to astonishingly new heights.

Treat Your Current Customers Better than Your New Customers

ShepHyken

It drives me a little crazy when I receive an advertisement in the mail from my cable TV or phone company offering me an incentive to sign up with them. So, when advertising and promoting to new customers, consider the message you are sending to existing customers.

How to BRAND Your Company through the Hiring Process

Etech

Look at the job description as an advertisement. Make the advertisement lead to A ction – the potential candidate applying for the job. And don’t forget to have your company logo somewhere in the advertisement.

The Customer’s Perception Is the Only One That Counts

ShepHyken

When you advertise or market your company and your products, what is the image that you’re trying to create? Some may say these are advertising slogans, but I think they are more. What does your company or brand stand for?

Who Wins – Brand Or Customer Experience?

Beyond Philosophy

In the case of Red Bull, the brand has built a consistent global personality not only through its unique advertising, but also by its involvement in some of the more extreme and unusual sports, like street luge, full-contact ice-skating and the ever-popular Red Bull Flight Day.

Putting Mobile Backend as a service into practice

Win the Customer

Advertising Branding Content Writing MarketingWelcome to WordPress. This is your first post. Edit or delete it, then start writing!

CX Journey™ Musings: Customer Memory

CX Journey

I recently read a couple of articles about how memorable and emotional advertising is what companies should strive to develop - that it's what they'll need to have in order to grow the business. Advertising doesn't create memories; the experience does.

How to Know When Your Employees Need Training

Toister Performance Solutions

Advertising disclosure: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Employee training has some big problems. It's a big expense.

How to Nurture Your Sales Funnel Using Only Social Media Experience [INFOGRAPHIC]

Win the Customer

In the modern age of sales and marketing, turning a profit isn’t always as easy as posting an advertisement. Social media has changed the way that businesses interact with their customers and few customers today really trust ads.

Invent Your Vocabulary to Emphasize Who You Are

ShepHyken

While waiting to board, I noticed a sign advertising Southwest’s concept they call “ trans fare ncy.”. The other night I was on a Southwest Airlines flight, traveling home from a speaking engagement.

The Customer Experience Is Your Best Marketing

ShepHyken

Marketing appears to be about putting something out there, an advertisement, email campaign, promotion, etc., What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!):

Be Honest: Are You Communicating Effectively?

Beyond Philosophy

The simple truth is, yes, you can use that data to come up with more targeted advertising, more seemingly personalized marketing, and so on, but where you will stand out is when you use that data to create a positive customer experience instead.

Is The Customer Service “Department” Becoming Obsolete?

The Center for Client Retention

Successful implementation of the process has yielded many benefits for organizations, including more profit, increased word-of-mouth advertising and less frustration on the part of both customers and employees. Today we are excited to share with you a guest post from Mike Wittenstein.

Is Trust Dead? If So, Revive It!

Beyond Philosophy

Building trust into your customer experience could mean starting from the bottom and working your way up, especially if your organization has been around for a long time and has relied on traditional marketing and advertising in the past.

Complimentary Should Mean Free

ShepHyken

Are you losing business but gaining negative word-of-mouth advertising that you may unaware of because of a breakdown in these processes? My buddy went to dinner with his wife to celebrate their anniversary.

Guest Blog: Why Online Reviews Are Important for Customer Engagement

ShepHyken

In the 20th century that communication was made through TV and radio advertisements, magazine print advertisements, and sponsorships. This week we feature an article by Megan Wenzl about the importance of online reviews to your business and customer engagement.

Not To Be Missed: The Best Of 2017

Beyond Philosophy

Ad agencies know the power of emotions in advertising. However, that same emotional engagement isn’t as prevalent when you arrive at the experience you saw advertised. I always say that Customer Experience is a journey, not a destination.

Measuring Marketing Effectiveness

Peter Lavers

Traditionally this was often TV, radio, cinema, outdoor & newspaper advertising. In recent years many markers talk in terms of “through-the-line” (TTL) advertising, which is an integrated combination of ATL & BTL messages for a campaign.

Text May be the New Talk, But Voice is Still the Best Channel for Negotiating

Aspect

After the realtors get a new listing, they use email and social to showcase pictures and advertise the open house. Today’s tech-savvy, digital-minded consumers are not completely abandoning the phone in favor of other digital channels such as SMS, web chat, email and social.

9 Ways Your Employees Waste Time at Work

Toister Performance Solutions

Advertising disclosure: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

SMS – Better Outreach on Customer Terms

Aspect

As businesses put together their SMS strategy, it is important that they remember these are messages and not advertisements. SMS has become the most effective tool for businesses to communicate with their customers because of its ease-of-use, convenience and reach.

Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth

Beyond Philosophy

How does paid advertising compare to WOM in driving results? Another key finding was, rather astoninshingly, that an offline WOM impression drives at least five times more sales than a paid advertising impression. I’m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report – Return on Word of Mouth, or WOM/ROI – recently issued by the Word of Mouth Marketing Association (WOMMA).

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How ecobee Wins Customers With Smart Surveys

Toister Performance Solutions

Advertising disclosure: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Are you Competition Obsessed?

Beyond Philosophy

Once the stepsister of Advertising, PR has now become the more valuable tool for marketing. If you haven’t read Jeff Bezos’ latest letter to his shareholders, put it on your to-do list pronto.

Grooming Your Customers As Brand Ambassadors

Win the Customer

There’s a reason why people tend to trust brand ambassadors more than the brand itself: product or service reviews sound more like testimonials rather than direct advertisements. Want to turn customers into brand ambassadors? Focus on building customer loyalty.

RCDA drives KPI achievement through call flow enhancement and agent and leadership development

Robert Davis

Package penetration – Focused coaching on the customers’ needs, specifically their favorite channels, and sold a tailored package versus the package customers responded to in the advertisement. By Brad Baumunk , President and COO.