article thumbnail

Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

Big data 284
article thumbnail

How Marketers Can Leverage Big Data for CX Insights: 35 Marketing Experts & Customer Experience Pros Share Their Top Tips for Leveraging Big Data to Improve CX

Callminer

How Marketers Can Leverage Big Data for Customer Experience Insights: 35 Marketing Experts and Customer Experience Pros Share Their Top Tips for Leveraging Big Data to Improve CX

Big data 182
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Data Science vs. Big Data vs. Data Analytics - what’s the difference?

TELUS International

Understanding the nuances of each area of data specialization is key in order to best utilize and leverage them to their full potential. Discover the differences between data science, big data and data analytics and the functions they perform.

Big data 108
article thumbnail

Big Data Analytics Creates Smart Contact Centers

Ansafone

While companies are tapping this information to personalize messaging and spot trends, contact center management can also leverage Big Data to streamline service processes, boost agent productivity and deliver exceptional customer experiences.

article thumbnail

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

article thumbnail

Big Changes Need Big Data 

Playvox

This period of high-stakes decisions and operational scrutiny required a clear and accurate view into many things, including SoFi’s Member Service Teams quality assurance data. On June 1, 2021, SoFi became a publicly-traded company on the Nasdaq Global Market (Nasdaq).

article thumbnail

Performance Management Bridges the Divide Between Big Data and Big Knowledge

Aspect

As contact center Big Data continues to grow with new sources such as desktop analytics and higher expectations of results such as Customer Journey Mapping, the argument for a top notch Performance Management tool becomes increasingly compelling.

Big data 102