Engaging Customers Through Video: 5 Essential Tips
FEBRUARY 19, 2018
Given that many people watch online videos for entertainment, brands that deliver meaningful video content in a fun way ultimately engage both current and potential customers. Video has been a popular medium for ages, but never has it shown as much potential for business as it does today. HubSpot claims that 43% of customers want to see more video content from marketers. Furthermore, Animoto cites the usefulness of video, stating that 4 out of 5 customers find demo videos instructive.