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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On Build deliberate memory points.

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How to integrate Customer behavior into your journey maps to gain ROI

Beyond Philosophy

Journey Maps can be useless exercises. Journey Maps are only useless if you don’t include the customer’s emotional journey in them. Emotional journeys are the “squishy stuff” associated with why customers buy from you. However, the result is a customer process, not a journey map.

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5 Rules for using Behavioral Science in Journey Mapping

Beyond Philosophy

The 5 Rules for Behavioral Journey Mapping. We were training customers with journey mapping recently when it became apparent that people didn’t understand what journey mapping could do for them. Our version of journey mapping is called Behavioral Journey Mapping.

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How combining this behavioral checklist to your journey maps will dramatically improve them

Beyond Philosophy

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. Most Journey Maps I see are more like the customer process.

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The Truth About Customer Journey Mapping

Speaker: Dave Seaton, CEO of Seaton CX

Is Customer Journey Mapping a tired fad from 2013? 💥 The answer lies not in the map itself, but in the mapping process. When crafted with precision and insight, journey maps emerge as powerful catalysts, transforming customer experiences and steering businesses towards profitable growth.

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Customer Journey Mapping Using Behavioral Science

Beyond Philosophy

Customer Journey Mapping Using Behavioral Science. Journey mapping is how organizations look at the customer journey, or the steps a customer would take from the beginning to the end in their experience. Journey Mapping employing this approach is what we call Behavioral Journey Mapping.

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Using Customer Journey Mapping to Improve CX

Callminer

By leveraging customer journey maps, your company can keep up with its customers' evolving needs and expectations. Deeply understanding customers is key to success.

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Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Speaker: Keith Kmett, Principal CX Advisor at Medallia

🔑 Connection to Customer Journey Maps: How to effectively integrate customer journey mapping into the CX orchestration process. You will gain insights into how to use journey maps to identify pain points, opportunities, and touchpoints where orchestration can make the most impact.

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Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

Transforming customer engagement, Voice of Customer (VoC) insights, and Journey Maps into tangible financial outcomes poses a significant challenge for most organizations. In the world of business, connecting the dots from experience to financial impact is an essential skill.

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The Customer Continuum - Making Customer Journeys That Think Like We Do

Speaker: Jared Johnson, Director of Product Strategy, Kin + Carta

Customer journey maps have long been thought of in linear terms: the customer begins clicking on an ad, is taken to the website, browses, and purchases. The trouble is, we're creating linear maps for customers who think in a messy loop. It's time to make a CX that thinks like the customer--It's time to make a customer continuum.

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. But if you have to beg a customer to give a review or referral, you're doing it wrong. The best customer experiences go beyond the sale.

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Digital Experience: Customer Journey Mapping

Speaker: Nitin Sharma, MBA (Market Research, Management Decision Making), CEO, Gold Research Inc.

Regardless of whether they're consumers or other businesses, your customers live in an omni-channel world. So why do so many in the CX space still rely on a single source of customer data, even though that one viewpoint can never reveal the whole picture?

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Moving Customer Service to Customer Experience and How It Benefits Your Business

Speaker: Kristina Evey, Customer Experience Strategist, The Customer Experience Podcast for Business Leaders

Outcomes of effective Journey Maps. By the end of this webinar, you will know: What drives buying decisions. The steps necessary to define CX strategy. How to set and manage CX expectations. How to get the best possible feedback from customers. October 17th, 2018 11:00 AM PST, 2:00 PM EST, 6:00 PM GMT