Car Talk: The Marketing Gift of (Automotive) Gab
JANUARY 19, 2015
In this blog, we’re zeroing in on automotive word-of-mouth. The post Car Talk: The Marketing Gift of (Automotive) Gab appeared first on Beyond Philosophy. According to Nielsen, word-of-mouth is the most trusted source of decision-influencing and decision-making information for consumers around the world. Having often addressed the power of informal communication ( [link] ), it’s always gratifying to have confirmation by respected research and consulting organizations.