How the Key Account Management Process Feeds into KAM Software

Kapta

Breaking down the key account management process and how KAM software can help. Key account management is an essential function of your organization. Keep reading to learn all about the key account management process and how KAM software can help.

Your First 100 Days as an Account Management Leader Part 2: When and How to Review Customer Health Scores

Kapta

Strategic Account Management Key Account Management Tools Account Planning Key Account ManagementThe secret to a strong revenue pipeline isn't continual growth into new markets, with rapid lead acquisition, conversion, and sales.

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Your First 100 Days as an Account Management Leader Part 1: How to Create a KAM Process

Kapta

Developing a strong key account management team can be a significant asset for your business. But strategic and key account management teams won't just emerge from your sales and AM department fully formed and ready to grow revenue or build multi-year client relationships.

How Voice of Customer Software Improves Account Management Efficiency

Kapta

Even when you have a team of all-star key account managers, you need replicable business processes that everyone on the team can understand and follow. This consistency doesn't just help your account managers have a framework for doing their job well.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Underutilized Account Management Tools and Techniques

Kapta

Splitting your organization's accounts into general accounts, key accounts, and strategic accounts sets the foundation for your teams' entire strategy. Key Account Management

How to Identify Key Accounts

Kapta

Key accounts are essential to your business. They are the 20% of your accounts generating up to 80% of your company’s revenue. Key Account ManagementSo, it’s important to select them wisely and protect them from defecting to the competition who is always trying to win them over.

Reasons to Invest in Account Management Software

Kapta

In the key account management world, all too often, we see that companies prefer to pair a customer relationship management platform with various software platforms to perform tasks and manage their clients. Technology CRM Key Account Management

The Key Account Strategy Template for B2B Businesses

Kapta

Creating an ironclad plan for key account management that guides individual account growth and gives you organization-wide insight isn't easy. Strategic Account Management Account Management

Differences Between Key Account Management & Customer Success

Kapta

The terms key account management and customer success are often used interchangeably within organizations. Customer Success Key Account ManagementHowever, while the two strategies share a few common goals, they are completely different in their implementation.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

On Being an Accountable Customer Service Leader

Customer Service Life

Properly authenticating the account. Leaving complete account notes for the next person who interacts with the customer. Starting a blog about customer service became instant accountability for me. Quality as accountability. My challenge to you is simple: Be Accountable!

Your Guide to Account Management Software in 2022

Kapta

Growing a strong account management team requires more than just good salespeople. It also requires solid account management software to support your team. Technology Account Management Key Account Management Tools

How to Execute a Churn Analysis for Account Managers

Kapta

Key Account ManagementFor a business to be successful, you must be willing to make continuous updates and improvements where necessary. More importantly, you should always be focused on your customers and how you can improve their experience with your brand and products or services.

How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before. If you have either, you likely have accounted for this each month (or at least I hope so!). But mental accounting isn’t always logical.

The Data Intelligence Glossary for Recruiting and HR Professionals

As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.

Implementing a Maturity Model for Account Planning

Kapta

Key account managers can run into a wall for multiple different reasons when it comes to strengthening client relationships.

10 Effective Account-Based Marketing Tactics That Every Marketer Should Be Aware Of?

SmartKarrot

The first lesson a B2B SaaS (Software as a Service) marketer learns about account-based marketing tactics is that you cannot possibly target each customer in your niche. This is the hard truth of account-based marketing strategy. Develop and execute targeted marketing for key accounts.

Account Segmentation Strategies during Covid-19

CSM Practice

How this works: If you haven’t changed how you segment your existing customer-base, continue reading this article to better understand how this works: First, you’ll need to make sure each account is assigned with the correct industry on your CRM system.

The Future of Automated Account Management

Kapta

Relationships are the most important part of successful account management. However, if you take a look at where the average account manager spends their time, it doesn't reflect the same sentiment. Customer Success Key Account Management

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

6 Steps to Effective Account Transitions 

ClientSuccess

Account transitions will be inevitable throughout your tenure as a customer success leader. Whether through promotions, turnover, or new hires, new CSMs are bound to leave or join your customer account teams regularly.

Accountability in the Contact Center

Contact Center Pipeline

“We want to make people more accountable.” As a concept, accountability has enormous appeal. An increase in accountability, done properly, is welcomed by executives, management and engaged staff at […]. Performance Management call center contact center employee accountability metrics performance standards workforce managementWell, amen to that. It is discussed in relation to government, education, non-profits and every corner of the business sector.

Customer Success Platform vs. Account Management Software

Kapta

The terms key account management and customer success are often used interchangeably within organizations. Customer Success Key Account ManagementHowever, while the two strategies share a few common goals, they are completely different in their implementation.

Account Intelligence to Supercharge Account-Based Everything (Marketing, Sales, and Customer Success)

SmartKarrot

Account-based marketing is the first real step towards achieving the marketing automation dream. With the application of an account-based approach, companies can target specific accounts in a personalized manner which gets you more qualified prospects coming from inbound than ever before.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Your Guide to the Key Account Management Maturity Model

Kapta

As a key account manager, evolving to provide better service is an important part of the job. However, to do so, you have to understand where you are currently, and where you need to be. With a maturity model, you can do exactly that. Maturity Model

15 Key Benefits of Account-Based Marketing for B2B Companies

SmartKarrot

To provide you with the background, account-based marketing is a marketing strategy that focuses on creating personalized communications targeted at high-value accounts. While account-based marketing is not something new, it has come back to the limelight in recent times.

Account Risk Adds a New Dimension to Fight Fraud

pindrop

Knowing whether a caller can be trusted is critical, but what about the account they are trying to access? Has that account been accessed by 10 other people on the same day? But with fraudsters, this simple activity could hint at an attempted account takeover.

CX measurement for ultimate accountability

Customercount

The post CX measurement for ultimate accountability appeared first on CustomerCount. CX measurement allows you to gain first-hand feedback and knowledge of the experience your contact center is delivering to your customers. Customer Engagement & Satisfaction Customer Feedback Management CustomerCount contact centers customer experience Customer Feedback customer feedback measurement CX

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Agents Accountable to Call Resolution Index

SQM Group

Combining internal and external call resolution measurement is a best practice for holding agents accountable for their customer service performance.

Account Management Tools to Simplify the KAM Process

Kapta

It requires proactive account management, anticipating client needs, and constantly strengthening the relationship. But without the data and technological resources to support those goals, you can't offer the top-tier service needed to make key account management successful.

Why Accountable Care Organizations need Call Centers

TeleDirect

Accountable care organizations (ACOs) are the critical link between Medicare patients, providers, and payers. Let’s take a look at why accountable care organizations require capable call centers for their information processing requirements.

Where Communication Fits Into the Key Account Management Maturity Model

Kapta

The key to excellence is communication. Every member of your team benefits from strong internal communication practices , intuitive communication tools, and easier access to information. Your clients also benefit from more structured client-facing communication and fewer internal silos.

The Employee Factor - Perfecting Your CX From Within

Speaker: Dennis Snow, President, Snow & Associates

Too often, organizations and their CX experts only look at the company's relationship with the customer to look for improvement. While it's essential to creating the perfect customer journey, it's only one aspect. It's time to look within: your employees' relationships with each other, and with the company. This webinar will provide you with strategic tools that can be used to raise the bar of service throughout your organization.

Building Account & Success Plans

Strikedeck

Shari Srebnick talks about two fundamental approaches in Customer Success; Account and joint success plans. Customer Success Customer Advocacy Customer Engagement Customer Experience Customers Onboarding saas

Account Manager Job Description – Skills & Responsibilities

JustCall

Or, Are you looking for an Account Manager job description that can take you through your interview? Well, whether you yourself are going to take up the role of an Account Manager or you are looking out for hiring one. The Need For an Account Manager – Position Overview.

Customer horror stories: Account status – Unknown

inSided

Today's inSi-DED story brings you a tale without context. Literally. If you're a Renewals Manager, you might want to skip this one. ?? Our thoughts go out to Jeremy Donaldson at NTT , who in this particular story was " as green in my career as spring leaves are on a tree."

Grow your Business Instagram account during COVID-19

FiveStars

The post Grow your Business Instagram account during COVID-19 appeared first on Fivestars Insights.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.