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It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

They were asking for the account number right off the bat. The senior managers thought customers would be ready to present their account numbers upon getting through the call center queue. The quicker the call center employee had the account number, the faster they could resolve the issue and have their employee process another call.

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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

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How to Deactivate Your Facebook Account

JivoChat

Do you know how to deactivate your Facebook account? Once you deactivate your Facebook account, your profile won’t be shown to other people, not even to your friends. That isn’t different when it comes to how to deactivate your Facebook account.

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Minimize Account Management Risks by Optimizing Your Process

Kapta Customer Success

Managing mega accounts where a single customer is worth up to 50% of the company’s revenue flips normal account management ratios on their head. Instead of thinking in terms of accounts per account manager, you’re thinking in terms of account managers per account.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.

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How to hold customer service employees accountable

Toister Performance Solutions

Accountability is difficult. For a few managers, accountability discussions feel like the first step towards inevitably losing an employee. A LinkedIn post asked managers to share what they find most difficult about holding customer service employees accountable. What is employee accountability? It's hard.

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Strategies to Increase Retention and Expansion of Your Key Account

Kapta Customer Success

Only 28% of account management channels consistently achieve their cross-selling and account growth targets, according to Gartner.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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4 AI Hacks to Make Sales Teams More Efficient

In this eBook, discover four AI assisted sales hacks and get your reps hitting their number: Clone ideal accounts. Simplify account-health management. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Stream the freshest data.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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The Data Intelligence Glossary for Recruiting and HR Professionals

As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Critical integrations that fit directly into your sales processes and workflows.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Personalizing messages to your priority accounts. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data. Reviewing, reporting, and refining for better results.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022?