ShepHyken

SEPTEMBER 14, 2021

The Ultimate Marketing Engine. Shep Hyken interviews John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine. ” About: John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine. Creating Customers for Life. Shep Hyken ?is

Engineering 402

Engineering Consulting Consulting Marketing 402

ShepHyken

NOVEMBER 3, 2024

Operationalize by Zeisler Consulting (Zeisler Consulting) If you’re wondering what CX really is, leave it to a marketer of course to put it succinctly and easily: CX is all about operationalizing your Brand Promise. My Comment: Here’s an interesting article about the link between CX and marketing.

Customer Service 177

Customer Service Entertainment Consulting Consulting 177

Beyond Philosophy

MARCH 29, 2025

Trust isn’t just about marketing or sales; it’s company-wide, from legal to customer support. His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. You can do everything right for years, but one moment of dishonesty or poor communication can undo it all.”

Consulting 195

Consulting Consulting Marketing Sales 195

DMG Consulting

NOVEMBER 25, 2024

The CCaaS market continues its rapid growth and adoption as these solutions mature and improve, driven by the entrance of AI/GenAI and the massive opportunities these capabilities are creating. The post DMG Consulting Releases 2024 – 2025 Contact Center as a Service Product and Market Report appeared first on DMG Consulting.

Consulting 59

Consulting Consulting Contact Center Marketing 59

Beyond Philosophy

MAY 4, 2023

Several readers and listeners of the podcast have reached out to me recently, asking for advice on how to start a consultancy. After over two decades with my global Customer Experience consultancy, it occurred to me that I have a lot of advice on the topic, which I boiled down into the 10 rules for building a successful consultancy.

Consulting 195

Consulting Consulting Education Customer Experience 195

Beyond Philosophy

OCTOBER 29, 2022

Fear is also a powerful tool for marketers to get customers or potential customers to care about something. That’s one of the reasons that marketers find themselves using it; fear can get people to care. Political ads are big fans of this type of marketing. That’s because fear is a powerful motivator.

Marketing 221

Marketing Consulting Consulting Surveys 221

Beyond Philosophy

JUNE 11, 2021

We discussed using the effects of Loss Aversion in your marketing as part of our new podcast series of the Ten Most Effective Ways to Influence Your Customers’ Behavior. You can; both fear-appeals and negative advertising are examples of using a negative side of Loss Aversion in marketing and, in some cases, are effective.

Marketing 307

Marketing Advertising Healthcare Banking 307

Beyond Philosophy

FEBRUARY 22, 2025

Sales, Marketing, Customer Service, IT, Finance, HR—they all have their own priorities, their own goals, and their own version of success. Ever had a marketing team promise something a product team couldn’t deliver? His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy.

Customer Experience 195

Customer Experience Finance Customer centricity Consulting 195

Beyond Philosophy

MARCH 15, 2025

His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Ryan Hamilton is a Professor of Marketing at Emory University’s Goizueta Business School and co-author of ‘The Intuitive Customer’ book. Shaw is co-host of the top 1.5% Follow Colin on LinkedIn.

Customer Experience 195

Customer Experience Consulting Consulting Metrics 195

DMG Consulting

JANUARY 29, 2025

Like many technology markets, the primary driver behind KMs strong positive momentum is AI adoption; however, unlike most other sectors, KM benefits from the AI revolution in two distinct ways. First, KM is an essential enabler of enterprise AI initiatives, acting as a trusted data source to power various AI-based systems and applications.

Consulting 59

Consulting Consulting Enterprise Management 59

Beyond Philosophy

MARCH 1, 2025

Why You Should Listen: This episode is a must-listen for business leaders, marketers, and CX professionals who want to break free from the discount trap and build a pricing strategy that doesn’t just attract customers—but actually makes money. Are you making real money, or just moving stock? Shaw is co-host of the top 1.5%

Consulting 195

Consulting Consulting Marketing Sales 195

OctopusTech

MAY 20, 2025

When you want to understand your market and improve your strategies, working with a market research company can help. Here are the top market research companies that you can work with. Octopus Tech Octopus Tech is more than just a market research company.

Marketing 62

Marketing Automotive B2B Transportation 62

Beyond Philosophy

FEBRUARY 10, 2020

Treating your customers well and giving them what they want is at the heart of every sales manager’s action and marketing department’s message. . New Sales Growth: This area includes increases in sales, market share, or new customer acquisition. Moreover, RICOH did this in a declining market for printer sales overall. .

Consulting 430

Consulting Consulting Telecommunications Entertainment 430

Beyond Philosophy

APRIL 13, 2025

His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Ryan Hamilton is a Professor of Marketing at Emory University’s Goizueta Business School and co-author of ‘The Intuitive Customer’ book. Shaw is co-host of the top 1.5% Follow Colin on LinkedIn.

Consulting 195

Consulting Consulting Contact Center Marketing 195

ShepHyken

OCTOBER 25, 2021

Reports and Data expect the global chatbot market to reach $10.08 billion market of 2018. Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. I’m a big believer that the typical loyalty program is actually a marketing program.

Customer Service 383

Customer Service Chatbots B2C Consulting 383

Beyond Philosophy

FEBRUARY 14, 2020

To find out more about how your organization’s marketing can improve customer loyalty and retention, contact us at www.beyondphilosophy.com. The post A Glimpse To The New Trends In Humanizing Technology appeared first on Customer Experience Consulting. This podcast is produced by Resonate Recordings.

Technology 488

Technology Consulting Consulting Accountability 488

Beyond Philosophy

MARCH 19, 2020

One of the critical pieces of insight that came out of the study was the thing that people want most of all in 2020 is growth, whether that means in revenue, market share or return on investment (ROI). CX Teams Are Usually Part of Marketing. However, if you’d have to put them into one area, then marketing seems a good option.

Consulting 479

Consulting Consulting Marketing Customer centricity 479

Beyond Philosophy

OCTOBER 8, 2020

For example, I was running a workshop for a client in the mobile communications market. He said one of the marketing teams had decided to reduce their costs by bundling a mailer that was going out to all their customers, which numbered around 500,000. The marketing department had good intentions. She disagreed.

Consulting 434

Consulting Consulting Call Center Advertising 434

Beyond Philosophy

FEBRUARY 8, 2020

Our global Customer Experience consultancy engaged research at the end of 2019 to determine our direction for the next decade. Today’s businesses must face the challenges of new product and service launches in a commoditized market, fueled at least in part to massive growth in online commerce. This is The New Imperative for 2020.

Consulting 355

Consulting Consulting Customer Experience Marketing 355

DMG Consulting

MAY 27, 2025

While challenges such as guardrails for mitigating risk, ethical use of AI, and evolving customer expectations persist, the benefits of CAIspanning improved CX and EX, productivity, and long-term cost efficienciesclearly outweigh its risks, said Donna Fluss, President of DMG Consulting. To order your copy of the Report, visit dmgconsult.com.

Consulting 48

Consulting Consulting Enterprise Interactive Voice Response 48

ShepHyken

APRIL 6, 2021

Shep Hyken interviews Jeff Toister , a customer service author, consultant, and trainer. Broken p romises to your customers can be either implicit or explicit depending on the situation or marketing strategy. . Jeff Toister is a n author, consultant, and trainer who helps companies develop customer-focused cultures.

Advertising 388

Advertising Consulting Consulting Customer Experience 388

Beyond Philosophy

MARCH 2, 2020

Word-of-mouth marketing might make it easier (or harder) for you to acquire different customers than without it. In our business growth consultancy, we were working with a water utility to improve their customer experience. In our business growth consultancy, we have worked with organizations on this exact issue.

Customer Service 470

Customer Service Consulting Consulting Wait times 470

Beyond Philosophy

FEBRUARY 8, 2025

His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Ryan Hamilton is a Professor of Marketing at Emory University’s Goizueta Business School and co-author of ‘The Intuitive Customer’ book. Shaw is co-host of the top 1.5% Follow Colin on LinkedIn.

Customer emotions 195

Customer emotions Consulting Consulting Management 195

Beyond Philosophy

JANUARY 20, 2020

In our global Customer Experience consultancy, we have encountered clients that use escalating commitment as a sales technique. Marketing Benefits from Escalating Commitment Also. It applies to marketing, too. The post If You Want Customers to Say Yes, Try THIS appeared first on Customer Experience Consulting.

Advertising 447

Advertising Telemarketing Consulting Consulting 447

Beyond Philosophy

APRIL 23, 2020

Or, if you haven’t sold things in the second-hand market, consider your feelings when the car dealership told you the amount they were willing to give you as a trade-in on your old car. The market will determine the price, and the items will work their way to the appropriate owners. So, they tested it by creating an artificial market.

Journey mapping 449

Journey mapping Consulting Consulting Marketing 449

ShepHyken

JUNE 29, 2021

Shep Hyken interviews Shirley Macbeth, Chief Marketing Officer at Forrester , responsible for elevating the company’s thought leadership profile and generating demand for its portfolio of research, consulting, and events. ” About: Shirley Macbeth is the Chief Marketing Officer at Forrester. .”

B2B 378

B2B Consulting Consulting Marketing 378

Beyond Philosophy

NOVEMBER 29, 2019

In our global Customer Experience consultancy, we use the Naïve to Natural model to help organizations realize where they are with their present Customer Experience regarding Customer Centricity. To find out more about how your organization’s marketing can improve customer loyalty and retention, contact us at www.beyondphilosophy.com.

Customer centricity 355

Customer centricity Consulting Consulting Customer Experience 355

Cincom

FEBRUARY 21, 2025

What is CPQ Consulting? CPQ consulting is a service where an expert assists a business in setting up, configuring, and optimizing CPQ (Configure, Price, Quote) software to meet their specific needs. What Are the Benefits of CPQ Consulting? This ultimately improves the ROI of the business.

Consulting 40

Consulting Consulting Sales CRM 40

ShepHyken

JULY 5, 2021

That’s marketing. Workers Say Employee Experience Directly Impacts Customer Service, According to New Eagle Hill Consulting National Employee Survey by PRNewswire. MarTech Series) A new national employee survey from Eagle Hill Consulting finds that 64 percent of U.S. Read on to learn more. Nothing wrong with that.

Customer Service 391

Customer Service Consulting Consulting Surveys 391

Beyond Philosophy

JULY 2, 2020

How has the pandemic changed how your market works, and have you taken advantage of the opportunities it presents? Have the present market conditions created new segments based on experiences during the pandemic? The post Re-Imagining Your Customer Experience in a Time of Change appeared first on CX Consulting. 12 May 2020.

Customer Experience 488

Customer Experience Airlines Journey mapping Consulting 488

TeleDirect

JUNE 13, 2025

How Call Centers Improve Lead Qualification for Businesses Introduction In the world of sales and marketing, call centers are essential for lead qualification because not all leads are created equal. Cost Efficiency Reduces wasted time and resources on unqualified leads Improves the ROI of your marketing and sales spend 4.

Call Center 114

Call Center Scripts B2C CRM 114

Beyond Philosophy

AUGUST 16, 2018

In that role, I had many bright consultants come in to share fabulous theories. The clever consultants did not have a satisfactory response! When I left British Telecom to start my global Customer Experience consultancy, I remembered my dissatisfaction with the all-theory-no-practicality approach to business.

Consulting 461

Consulting Consulting Customer Experience Customer retention 461

Beyond Philosophy

DECEMBER 31, 2019

I also shared the research I undertook in the last quarter of 2019 to position my global Customer Experience consultancy in the marketplace. . However, 17 years later, far more than my consultancy is talking about it. . If you get a lot of new customers but lose a bunch of old ones, then you won’t increase your market share. .

Customer Experience 382

Customer Experience Consulting Consulting Chatbots 382

ShepHyken

SEPTEMBER 10, 2024

In a recent Amazing Business Radio episode, I interviewed Rony Vexelman, the VP of marketing at Optimove , who said, “Companies that put their customers at the center are the companies that are outperforming their competition.” Who would disagree with that statement? It won’t hurt.

Consulting 370

Consulting Consulting Customer Service Customer Experience 370

Beyond Philosophy

AUGUST 12, 2020

Define strategically what specific emotions drive most value across the market. My colleague, Professor Ryan Hamilton, professor of marketing at Emory University, has published a paper on Customer Returns, another part of the customer journey that happens later in the cycle. Look for the hidden aspects of a customer journey.

Journey mapping 468

Journey mapping Consulting Consulting Marketing 468

Beyond Philosophy

FEBRUARY 17, 2020

Technology, human behavior, Customer Experience are intersecting through the use of Artificial Intelligence (AI) and taking marketing in a new direction. For example, marketers should evaluate the communication and determine their motivation for involvement. For me, this approach to conversational commerce is an internal process first.

Airlines 415

Airlines Call Center Consulting Consulting 415