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Delivering the Brand Promise with Laura Richard

ShepHyken

Know what they want to get and how they want to feel as a result of engaging with the brand. In a competitive market, a strong brand sets a company apart from competitors and creates an emotional connection with customers. Quotes: “When people hear the word brand, they think of the logo, tagline, or marketing campaigns.

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Framing Effects – Discover This Powerful Marketing Technique To Gain Growth

Beyond Philosophy

In marketing, sometimes how you present the facts takes advantage of the information in a way that shouldn’t matter when you think about it rationally. So, if framing effects are real and all people are susceptible to them, how can we use this information to market your products and grow your business? .

Marketing 405
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Discover This Powerful Marketing Technique to Gain Growth

Beyond Philosophy

Discover This Powerful Marketing Technique to Gain Growth. It’s no secret; it’s why there are marketing departments. To find out more about how your organization’s marketing can improve customer loyalty and retention, contact us at www.beyondphilosophy.com. This podcast is produced by Resonate Recordings.

Marketing 327
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What Customers Really Think About Your AI Experience: Academic Research Reveals the Truth.

Beyond Philosophy

Lehmann (2019), “Task-Dependent Algorithm Aversion,” Journal of Marketing Research, 56 (5), 809-825. Hedonic Contexts: The “Word-of-Machine” Effect,” Journal of Marketing, 86 (1), 91-108. SOCAP: [link] IA Solutions: [link] Research References: Castelo, Noah, Maarten W. Bos, and Donald R.

Chatbots 243
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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Is Customer Experience Really The New Marketing? Join The debate!

Beyond Philosophy

The topic: Is Customer Experience the new marketing, or is it an entity on its own? Sherman, a director of Customer Experience and employee engagement at a global organization by day and the founder of DoingCXRight.com by night, says that Customer Experience is the new marketing, replacing and usurping it.

Marketing 273
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The Brand Builds The Promise; Customer Experience DOES NOT Deliver! Why?

Beyond Philosophy

🍽️ Together, they explore why marketing often sets unrealistic expectations, how brands can align advertising with reality, and why great advertising can only work if the customer experience delivers on the promise. His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.