Guest Blog: Understanding the Impact of Competitive Benchmarking Programs
FEBRUARY 16, 2018
This week we feature an article by Daniel Bakst who explains why competitive benchmarking is key to better serving your customer base. – Shep Hyken. Pointing the magnifying glass of a mystery shopping program towards your competitors is called competitive benchmarking , and brands with this kind of program will be able to better serve their own customer base. One organizational aspect that is a great opportunity for competitive benchmarking is the digital Customer Experience.