Guest Blog: Why cross-team collaboration is essential for B2B customer support teams


Johnson who writes about the importance of cross-team collaboration when providing B2B customer support. . Simply put, B2B support is significantly different than B2C support. A stand-alone customer support group can’t handle 100% of the issues they receive in the B2B industry. With more B2B companies choosing support software technology as their “hub” for all customer communication, it’s important to determine what departments need access and why.

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Customer Experience: What B2B Can Learn from B2C

Marley Wagner

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Our Top Takeaways From This Year’s B2B Marketing Exchange


Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

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5 Referral Program Ideas For Driving More B2B Leads


Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers say they’d give referrals. Yet, on average, only 29% of customers do. It’s likely because you haven’t asked them. Or, at least, not in the right way. Barraging customers with emails asking for referrals isn’t going to.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Part 2: The Strategic Role of B2B Customer Support

Team Support

Now in Part 2, we’ll talk about the evolving role of B2B customer support. B2B Customer Support SaaS customer retention

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5 trends in B2B customer experience management


Find out what are 5 leading trends in B2B customer experience management in 2019. Understand the influence of customer feedback on B2B operations. Drive your business-to-business operations to customer success and advocacy. RSS generated with FetchRss

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Part 1: The Strategic Role of B2B Customer Support

Team Support

And while robust product features are important, it is the added benefits of B2B (business-to-business) customer support that can accelerate product use and drive optimal performance to help customers reach their full potential. B2B Customer Support Customer Service Strategy

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B2B Customer Experience: All Hands on Deck

Call Center Weekly

And as the B2B vs B2C playing field has leveled, buyers expect consumer centric experiences across the board. And here’s the thing – as a B2B event marketer, I still apply this advice. Kathryn Frankson is a B2B event sales and marketing professional at UBM. Consumers have the power, everyone is an influencer and consistently delivering exceptional customer experience is critical to event success.

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LinkedIn B2B Lead Generation Best Practices and Case Study


In this post I’m going to break down the best way to create a scalable B2B lead generation process using LinkedIn. The post LinkedIn B2B Lead Generation Best Practices and Case Study appeared first on Genroe. B2B Marketing Lead Generation

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views


B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. If your investment in voice-of-the-customer (VoC) is intended to help you grow revenue, then VoC in business-to-business (B2B) situations should represent all of the influencers of buying decisions, As shown in the recent article in Understanding Business-to-Business Purchase Decisions , only a third of B2B companies are identifying and collecting inputs from all of the buying influencers.

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The Secret To Delighting B2B Customers In 30 Seconds This Holiday Season


Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important). We’re talking about taking time out of your day to make the real people behind your “logos” feel known and appreciated—which we did this holiday.

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How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE


They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive. HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids.

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Step-by-Step B2B Tech SEO that Captures your Audience


B2B tech SEO is no easy subject. It’s more specific and therefore, a little trickier than your typical to B2B Search Engine Optimisation. The post Step-by-Step B2B Tech SEO that Captures your Audience appeared first on Genroe. B2B - Business to Business PP: B2B MarketingSo understanding the finer details of how your business and your buyer’s persona work together can make the difference between success and failure. So let’s get specific.

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Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Mark Hollyoake gains his Doctorate on B2B Trust

Peter Lavers

Sincere congratulations to one of our associates, Mark Hollyoake , for successfully completing and passing his Doctorate, analysing and proving the constituents of business to business (B2B) Trust. He undertook his Doctorate at Southampton University, focusing on Trust as a dynamic within B2B customer and intermediary relationships.

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The Power Of B2B Referral Marketing Programs


B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. A Guide To Engaging B2B Customers In The Digital Age. Other B2B brands have had success by melding referrals and customer advocacy: Find out how ReadyTalk uses advocate marketing to generate high-quality, fast-closing referral leads.

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B2C vs B2B Customer Success: Key Differences


There are basically two categories in which your business would fit – B2B and B2C. B2B is the category of business where your product is made for other businesses to use. But, B2B customer success is much different from B2C and we are going to see exactly that in this article.

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Report: Tech Vendor NPS Benchmark, 2017 (B2B)

Experience Matters

B2B CX Benchmarks Bruce Temkin Research CCXP2 Voice of the Customer, Customer Insight, and Understanding CCXP6 Metrics, Measurement, and ROI Customer Connectedness Net Promoter Tech Vendors Temkin Group ResearchWe just published a Temkin Group report, Tech Vendor NPS Benchmark, 2017. The research examines Net Promoter Scores® (NPS®) and the link to loyalty for 58 tech vendors based on feedback from 800 IT decision makers in large North American organizations.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Personalizing B2B Customer Service

Global Response

There are clear differences in the B2B vs B2C buying process. The post Personalizing B2B Customer Service appeared first on Global Response. But whether your customer is an individual or an organization, people are people with a complex set of emotions and goals. Global Response Blog Industry

Part 2: How Artificial Intelligence Is Affecting the B2B Customer Support Sector

Team Support

The main focus of B2B companies is to offer unmatched support to their customers. In Part 1 of this series we introduced the first two of five ways AI is impacting the B2B customer support sector. B2B Customer Support Artificial Intelligence

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The Best B2B Marketing Blogs to Follow


The post The Best B2B Marketing Blogs to Follow appeared first on Genroe. General PP: B2B MarketingIt’s been a pretty good year for us so far. Our clients are happy because they’re websites are getting more traffic, their emails are getting more engagement and they’re getting more leads. Google’s search algorithm has been through an update and we’ve learned a lot from reading up on what other experts in the marketing […].

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The Best B2B Client Expansion Strategy


Client expansion is the bird-in-the-hand approach to B2B enterprise growth. The best B2B client expansion strategies achieve this by creating more value for customers — value that they will be willing to pay for.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Proven Content Marketing Tips to Boost B2B Lead Generation


The post Proven Content Marketing Tips to Boost B2B Lead Generation appeared first on Genroe. B2B - Business to Business Best Practices PP: B2B MarketingIn a previous blog post, I talked about different types of content and how to use them. To expand on that, I would like to share my tried and tested tips for planning and executing a content marketing strategy that leads to steady success in lead generation. So let’s jump right in. Make a plan […].

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Part 1: How Artificial Intelligence Is Affecting the B2B Customer Support Sector

Team Support

Ever since AI came into existence, it has been significantly impacting various sectors, including contact centers and the B2B industry. So, it’s no surprise to see that the B2B customer support industry has been among the most impacted. B2B Customer Support Artificial Intelligence

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How to conduct B2B customer surveys that provide ROI


Conducting B2B customer surveys is for many a struggle. There are two major problems that B2B surveys often experience; not able to collect enough responses and hard to act on the feedback. Learn how to overcome these typical B2B survey problems. Feed generated with FetchRSS

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Rav Dhaliwal on B2B Customer Engagement


This week we spoke to Rav Dhaliwal to get his unique take on B2B customer engagement. We're really excited to bring you Episode 3 of The inSide Scoop: inSided's podcast bringing you the latest in customer success, customer engagement and user communities. So, grab a cup of coffee and give it a listen. For those who prefer to read rather than listen, you’ll find a transcript of our conversation here too. Saas Trends Customer Success

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Content Marketing Types for use in B2B Lead Generation


The post Content Marketing Types for use in B2B Lead Generation appeared first on Genroe. B2B - Business to Business PP: B2B MarketingInspite of its growing popularity, many businesses haven’t quite grasped the concept of inbound marketing. It centres around the idea of teaching and helping prospective clients before trying to close them.

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Managing B2B Customer Lifecycle Stages


The most effective way to follow this progress is to break down the journey into modular B2B customer lifecycle stages. The concept of B2B customer lifecycle stages gives focus to this ideal. If you manage your B2B customer lifecycle stages properly, then the onboarding phase should focus on accelerating your customer’s ability to incorporate your product into their daily workflows. B2B Customer Lifecycle Stages Drive Value.

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How to Build a Great Digital Marketing Funnel for B2B


The post How to Build a Great Digital Marketing Funnel for B2B appeared first on Genroe. B2B - Business to Business Inbound Marketing PP: B2B MarketingThe difference between a Digital Marketing Funnel and a Buyer’s Journey You might assume that a digital marketing funnel and a buyer’s journey are the same thing but that would be falling short on a lot that the marketing funnel can achieve for you. Although they have some similarities, it is critical to have both […].

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How Customer Experience Differently Affected B2B and B2C?


As if you are dealing in B2B your marketing methods are different and when you deal with a customer, the method you used is different. How CX act differently for B2B vs B2C? To learn the CX impact in these two, firstly let to know what are the marketing strategies of B2B and B2C : B2B Marketing: Business-to-Business marketing is where one company target another for its sales. However, in both B2B and B2C the role of good governance is the same. blog B2B B2C

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

How Social Media Platforms for B2B Marketing Actually Work


Fair enough if you think that Instagram and SnapChat may not be as applicable to B2B as they are more visually focused social media platforms. The post How Social Media Platforms for B2B Marketing Actually Work appeared first on Genroe. General PP: B2B MarketingSome people believe that social media is a B2C game. That’s it’s all cute cats, charity hashtags and artsy pictures of Sunday brunch. They couldn’t be more wrong.

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B2B Customer Experience: Do This, Not That


B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? This series of monthly B2B CX articles explores the nuances of business customer experience. Universal to most B2B CXM scenarios is the existence of a “village” of people who influence B2B buying decisions. Customer Experience ROI Opportunities in B2B Touchpoints.

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10 Advocate Marketing Success Stories Every B2B Brand Can Learn From


Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change the way their company does business. Below, we’re featuring.

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The Reliable Guide to B2B Lead Generation without Cold Calling


The post The Reliable Guide to B2B Lead Generation without Cold Calling appeared first on Genroe. B2B - Business to Business Best Practices B2B digital marketing inbound marketing lead generation salesBy Adam Ramshaw I’ve specialised in lead generation for 25 years now. Sometimes as a front line account manager. Sometimes as a business owner. And, you know, I hate cold calling. Love talking to people about their challenges and helping them solve business problems.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.