Guest Blog: Why cross-team collaboration is essential for B2B customer support teams


Johnson who writes about the importance of cross-team collaboration when providing B2B customer support. . Simply put, B2B support is significantly different than B2C support. A stand-alone customer support group can’t handle 100% of the issues they receive in the B2B industry. With more B2B companies choosing support software technology as their “hub” for all customer communication, it’s important to determine what departments need access and why.

B2B 212

3 Winning B2B Client Engagement Strategies


B2B client engagement strategies can help you retain more customers if you know which best practices to follow. B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Why Are B2B Client Engagement Strategies Different from B2C?

B2B 74

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Key Account Strategy Template for B2B Businesses


As you try to implement team-wide processes, individuals may have routines or procedures that are more geared toward B2C account management rather than B2B account management.

Our Top Takeaways From This Year’s B2B Marketing Exchange


Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

B2B 67

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Do B2B Customer Referral Programs Work?

Satrix Solutions

With B2B companies, loyal customers are especially valuable. Reasons B2B Referral Programs Fail. However, to capitalize on the benefits of a referral program it’s important to recognize that generating high-quality B2B referrals requires a lot of effort.

B2B 78

B2B Customer Service: Definition & Best Practices


The post B2B Customer Service: Definition & Best Practices appeared first on HelpCrunch blog. Imagine, you are a soap seller with thousands of customers. If one of them switches to a competitor, you barely feel the difference.

How to Choose a B2B Marketing Automation Platform


B2B Marketing Automation can be a very effective way to reduce human error, increase efficiency and remove expense from your marketing process. The post How to Choose a B2B Marketing Automation Platform appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

B2B 52

Can Outsourced B2B Telemarketing Help?

Quality Contact Solutions

Can Outsourced B2B Telemarketing help your organization hit its inside sales goal? If you’ve ever considered outsourcing your B2B Telemarketing , you are not alone. more…) The post Can Outsourced B2B Telemarketing Help?

5 Referral Program Ideas For Driving More B2B Leads


Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers say they’d give referrals. Yet, on average, only 29% of customers do. It’s likely because you haven’t asked them. Or, at least, not in the right way. Barraging customers with emails asking for referrals isn’t going to.

B2B 72

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Part 1: Omnichannel Self Service for B2B Customer Support


B2B Customer Support Omnichannel SupportSelf-service is still good customer service. Offering an option for customers to help themselves can give your customer support reps more time to focus on improving the big-picture aspects of your service strategy.

B2B 83

Part 1: B2B Customer Support Transformation Imperatives


As we enter 2021 the strategic role of B2B Support must be aligned (or realigned) with overall corporate strategies. B2B Customer Support Customer Success

B2B 65

Mark Hollyoake gains his Doctorate on B2B Trust

Peter Lavers

Sincere congratulations to one of our associates, Mark Hollyoake , for successfully completing and passing his Doctorate, analysing and proving the constituents of business to business (B2B) Trust.

B2B 130

5 Tips to Build a World-Class B2B Customer Support Organization


According to a study by B2B International , B2B companies that are truly customer-oriented are only 14%. This shows that B2B organizations need to focus more on their customers. 5 Tips to Build the best B2B Customer Support. Price comes later for B2B buyers.

B2B 87

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

A Tale of Two B2B Customer Support Departments, Chapter 2


And it's how we began our story of two B2B customer support departments. Emily and her B2B customer support team use a B2B customer support software. B2B Customer Support sentiment analysis team collaboration reduce churn

B2B 83

Understanding B2B Buyer Personas: 3 Common Mistakes You’re Probably Making


It’s an essential component of the company business plan, but what is a B2B Buyer Persona, and why is it an important component of your company? What are B2B Buyer Personas? In essence, B2B Buyer Personas are target consumers.

B2B 80

5 trends in B2B customer experience management


Find out what are 5 leading trends in B2B customer experience management in 2019. Understand the influence of customer feedback on B2B operations. Drive your business-to-business operations to customer success and advocacy. RSS generated with FetchRss

B2B 101

The Secret To Delighting B2B Customers In 30 Seconds This Holiday Season


Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important). We’re talking about taking time out of your day to make the real people behind your “logos” feel known and appreciated—which we did this holiday.

B2B 61

5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Part 2: B2B Customer Support Transformation Imperatives


B2B Customer Support Proactive Customer SupportIn Part 1 of this three-part series we introduced the new report by ServiceXRG and TeamSupport.

B2B 61

B2B Telemarketing Tips to Enhance Campaign Success


B2B telemarketing requires a slightly different set of skills than telemarketing to consumers. Use the following tips to make your B2B campaigns more successful. Recycle Leads From Previous B2B Telemarketing Campaigns. During a B2B campaign, you want to reach people at work.

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views


B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. If your investment in voice-of-the-customer (VoC) is intended to help you grow revenue, then VoC in business-to-business (B2B) situations should represent all of the influencers of buying decisions, As shown in the recent article in Understanding Business-to-Business Purchase Decisions , only a third of B2B companies are identifying and collecting inputs from all of the buying influencers.

B2B 104

B2B Customer Experience: All Hands on Deck

Call Center Weekly

And as the B2B vs B2C playing field has leveled, buyers expect consumer centric experiences across the board. And here’s the thing – as a B2B event marketer, I still apply this advice. Kathryn Frankson is a B2B event sales and marketing professional at UBM. Consumers have the power, everyone is an influencer and consistently delivering exceptional customer experience is critical to event success.

B2B 197

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

5 Ways to Develop Trust with Your B2B Customers


And it still holds true today, particularly in B2B environments, although it may look a little different today than it did back when (quarterly business reviews over a Zoom call versus a two-martini lunch, for example). B2B Customer Support Maintaining B2B Customer Relationships

B2B 53

How to conduct B2B customer surveys that provide ROI


Conducting B2B customer surveys is for many a struggle. There are two major problems that B2B surveys often experience; not able to collect enough responses and hard to act on the feedback. Learn how to overcome these typical B2B survey problems.

B2B 98

The Power Of B2B Referral Marketing Programs


B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. A Guide To Engaging B2B Customers In The Digital Age. Other B2B brands have had success by melding referrals and customer advocacy: Find out how ReadyTalk uses advocate marketing to generate high-quality, fast-closing referral leads.

B2B 72

How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE


They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive. HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids.

B2B 61

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Report: Tech Vendor NPS Benchmark, 2017 (B2B)

Experience Matters

B2B CX Benchmarks Bruce Temkin Research CCXP2 Voice of the Customer, Customer Insight, and Understanding CCXP6 Metrics, Measurement, and ROI Customer Connectedness Net Promoter Tech Vendors Temkin Group ResearchWe just published a Temkin Group report, Tech Vendor NPS Benchmark, 2017. The research examines Net Promoter Scores® (NPS®) and the link to loyalty for 58 tech vendors based on feedback from 800 IT decision makers in large North American organizations.

Part 3: B2B Customer Support Transformation Imperatives


TeamSupport is so customizable, it’s perfect for B2B companies. B2B Customer Support Proactive Customer SupportThis blog series aims to break down the main principles of the new comprehensive study of the Support industry that is now available for download.

B2B 54

Step-by-Step B2B Tech SEO that Captures your Audience


B2B tech SEO is no easy subject. It’s more specific and therefore, a little trickier than your typical to B2B Search Engine Optimisation. The post Step-by-Step B2B Tech SEO that Captures your Audience appeared first on Genroe. B2B - Business to Business PP: B2B MarketingSo understanding the finer details of how your business and your buyer’s persona work together can make the difference between success and failure. So let’s get specific.

B2B 63

Customer Experience: What B2B Can Learn from B2C

Marley Wagner

B2C 130

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Rav Dhaliwal on B2B Customer Engagement


This week we spoke to Rav Dhaliwal to get his unique take on B2B customer engagement. We're really excited to bring you Episode 3 of The inSide Scoop: inSided's podcast bringing you the latest in customer success, customer engagement and user communities.

B2B 82

5 Ways AI Is Changing B2B Marketing and Customer Support


Likewise, the B2B sector has also been affected by the spread of AI and its common usage by business owners and marketers alike. To better understand how exactly this tech influences your business, it’s worth looking at these five ways AI is changing B2B marketing.

B2B 54

The Best B2B Marketing Blogs to Follow


The post The Best B2B Marketing Blogs to Follow appeared first on Genroe. General PP: B2B MarketingIt’s been a pretty good year for us so far. Our clients are happy because they’re websites are getting more traffic, their emails are getting more engagement and they’re getting more leads. Google’s search algorithm has been through an update and we’ve learned a lot from reading up on what other experts in the marketing […].

B2B 61

Personalizing B2B Customer Service

Global Response

There are clear differences in the B2B vs B2C buying process. The post Personalizing B2B Customer Service appeared first on Global Response. But whether your customer is an individual or an organization, people are people with a complex set of emotions and goals. Global Response Blog Industry

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.