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B2B Related Topics 
Contact Center Pipeline
JULY 13, 2022
Serving business-to-business (B2B) customers is similar and yet different from serving business-to-consumer (B2C) customers. Yet in B2B there is a much greater breadth in the size, value, and lifespans of the purchases, billing and payments, and in the lengths of customer […].
Concentrix
SEPTEMBER 6, 2022
Prior to working with Concentrix, Fastly faced many of the common B2B challenges while using a “do-it-yourself” VOC software platform. The post ConcentrixCX: Fastly B2B Case Study appeared first on Concentrix.
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Totango
AUGUST 9, 2022
B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation?
Genroe
SEPTEMBER 23, 2022
Why you need a B2B Customer Journey Map The goal of every customer journey map is to document the journey that a customer takes when interacting with the organisation so that it can be used to understand and continuously improve the journey over time.
Advertiser: ZoomInfo
Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.
Callminer
MARCH 30, 2022
Does your organization want to drive lasting sales improvements? Read this blog to learn 25 of the best examples and tips for setting sales goals
ShepHyken
SEPTEMBER 20, 2019
Johnson who writes about the importance of cross-team collaboration when providing B2B customer support. . Simply put, B2B support is significantly different than B2C support. A stand-alone customer support group can’t handle 100% of the issues they receive in the B2B industry. With more B2B companies choosing support software technology as their “hub” for all customer communication, it’s important to determine what departments need access and why.
Totango
SEPTEMBER 20, 2022
Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. These methods may be used in both B2B and SaaS contexts.
Callminer
DECEMBER 8, 2021
Whether your sales reps are doing cold outreach or play a role in the decision-making phases of the sales funnel, insights from B2B sales conversations can help improve your bottom line.
Totango
JULY 1, 2022
For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
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Totango
MARCH 4, 2022
B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. What is B2B Customer Service? B2B vs. B2C Customer Service.
Quality Contact Solutions
JUNE 3, 2021
When your business decides to use B2B telemarketing services , it’s essential to scope out the different service providers and review what each one has to offer. B2B Telemarketing Services Providers Need to Have: Knowledge of the Telemarketing Industry.
Genroe
FEBRUARY 14, 2022
The post How Advocacy Marketing Creates B2B Brand Ambassadors appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. B2B Marketing Strategy General
Quality Contact Solutions
MAY 7, 2021
Can Outsourced B2B Telemarketing help your organization hit its inside sales goal? If you’ve ever considered outsourcing your B2B Telemarketing , you are not alone. more…) The post Can Outsourced B2B Telemarketing Help?
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
HelpCrunch
SEPTEMBER 14, 2021
The post B2B Customer Service: Definition & Best Practices appeared first on HelpCrunch blog. Imagine, you are a soap seller with thousands of customers. If one of them switches to a competitor, you barely feel the difference.
Quality Contact Solutions
JULY 11, 2022
A proven B2B lead generation service is skilled in filling pipelines full of high-quality leads. So, what’s the best way to target these leads , a.k.a. Where leads come from The best B2B lead generation service providers use proven strategies and a combination of multiple tactics.
Influitive
MARCH 7, 2019
Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.
Influitive
MAY 2, 2017
Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers say they’d give referrals. Yet, on average, only 29% of customers do. It’s likely because you haven’t asked them. Or, at least, not in the right way. Barraging customers with emails asking for referrals isn’t going to.
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.
Totango
FEBRUARY 11, 2022
Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. What is B2B Customer Experience? Why Take B2B Customer Experience Seriously?
Lumoa
JANUARY 8, 2019
Find out what are 5 leading trends in B2B customer experience management in 2019. Understand the influence of customer feedback on B2B operations. Drive your business-to-business operations to customer success and advocacy. RSS generated with FetchRss
Influitive
DECEMBER 21, 2016
Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important). We’re talking about taking time out of your day to make the real people behind your “logos” feel known and appreciated—which we did this holiday.
Totango
SEPTEMBER 7, 2021
B2B client engagement strategies can help you retain more customers if you know which best practices to follow. B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Why Are B2B Client Engagement Strategies Different from B2C?
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.
ClearAction
NOVEMBER 7, 2017
B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. If your investment in voice-of-the-customer (VoC) is intended to help you grow revenue, then VoC in business-to-business (B2B) situations should represent all of the influencers of buying decisions, As shown in the recent article in Understanding Business-to-Business Purchase Decisions , only a third of B2B companies are identifying and collecting inputs from all of the buying influencers.
Peter Lavers
JANUARY 30, 2020
Sincere congratulations to one of our associates, Mark Hollyoake , for successfully completing and passing his Doctorate, analysing and proving the constituents of business to business (B2B) Trust.
Influitive
OCTOBER 28, 2015
B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. A Guide To Engaging B2B Customers In The Digital Age. Other B2B brands have had success by melding referrals and customer advocacy: Find out how ReadyTalk uses advocate marketing to generate high-quality, fast-closing referral leads.
Satrix Solutions
JUNE 10, 2021
With B2B companies, loyal customers are especially valuable. Reasons B2B Referral Programs Fail. However, to capitalize on the benefits of a referral program it’s important to recognize that generating high-quality B2B referrals requires a lot of effort.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Call Center Weekly
SEPTEMBER 11, 2018
And as the B2B vs B2C playing field has leveled, buyers expect consumer centric experiences across the board. And here’s the thing – as a B2B event marketer, I still apply this advice. Kathryn Frankson is a B2B event sales and marketing professional at UBM. Consumers have the power, everyone is an influencer and consistently delivering exceptional customer experience is critical to event success.
JustCall
APRIL 26, 2022
As such, contact centers must offer their conventional sales playbooks a technology boost – in the form of B2B sales intelligence – to effectively push a deal over the finish line. Besides, complex B2B sales processes go beyond just numbers and names. Sales B2B sales
Totango
MAY 17, 2022
Wondering what is the best CRM for B2B sales? We’ll walk you through what customer relationship management B2B software is, what its benefits are, and a list of the top CRM companies, including the outstanding features and best uses for each. What is a B2B CRM?
TeamSupport
MARCH 31, 2021
B2B Customer Support Omnichannel SupportSelf-service is still good customer service. Offering an option for customers to help themselves can give your customer support reps more time to focus on improving the big-picture aspects of your service strategy.
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
Experience Matters
SEPTEMBER 11, 2017
B2B CX Benchmarks Bruce Temkin Research CCXP2 Voice of the Customer, Customer Insight, and Understanding CCXP6 Metrics, Measurement, and ROI Customer Connectedness Net Promoter Tech Vendors Temkin Group ResearchWe just published a Temkin Group report, Tech Vendor NPS Benchmark, 2017. The research examines Net Promoter Scores® (NPS®) and the link to loyalty for 58 tech vendors based on feedback from 800 IT decision makers in large North American organizations.
Quality Contact Solutions
FEBRUARY 12, 2021
Today I want to focus on how a specific type of business organization, franchise organizations that offer products or services to other businesses (B2B) , can benefit from using an outbound telemarketing program.
Influitive
FEBRUARY 14, 2019
They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive. HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids.
TeamSupport
DECEMBER 21, 2021
With 61% of B2B organizations using live chat , it's clear that live chat software is only becoming more necessary to be successful in the digital age. The Growing Expectations for B2B Live Chat. The dominance of this channel can only be expected to grow in the B2B space.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
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