Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

Johnson who writes about the importance of cross-team collaboration when providing B2B customer support. . Simply put, B2B support is significantly different than B2C support. A stand-alone customer support group can’t handle 100% of the issues they receive in the B2B industry.

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Mark Hollyoake gains his Doctorate on B2B Trust

Peter Lavers

Sincere congratulations to one of our associates, Mark Hollyoake , for successfully completing and passing his Doctorate, analysing and proving the constituents of business to business (B2B) Trust.

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B2B Customer Experience: All Hands on Deck

Call Center Weekly

And as the B2B vs B2C playing field has leveled, buyers expect consumer centric experiences across the board. And here’s the thing – as a B2B event marketer, I still apply this advice. Kathryn Frankson is a B2B event sales and marketing professional at UBM.

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Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views

ClearAction

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. Ways to Integrate B2B Influencers’ Views. Originally published as an Advisor monthly column on CustomerThink.com as B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views.

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How to conduct B2B customer surveys that provide ROI

Lumoa

Conducting B2B customer surveys is for many a struggle. There are two major problems that B2B surveys often experience; not able to collect enough responses and hard to act on the feedback. Learn how to overcome these typical B2B survey problems.

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The Secret To Delighting B2B Customers In 30 Seconds This Holiday Season

Influitive

Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important).

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Rav Dhaliwal on B2B Customer Engagement

inSided

This week we spoke to Rav Dhaliwal to get his unique take on B2B customer engagement. We're really excited to bring you Episode 3 of The inSide Scoop: inSided's podcast bringing you the latest in customer success, customer engagement and user communities.

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5 Referral Program Ideas For Driving More B2B Leads

Influitive

Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers say they’d give referrals. Yet, on average, only 29% of customers do. It’s likely because you haven’t asked them. Or, at least, not in the right way. Barraging customers with emails asking for referrals isn’t going to.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

The State of B2B Customer Experience Report

GetFeedback

Our 2020 research reveals a new outlook on the CX space and how to thrive in it. Reports

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5 trends in B2B customer experience management

Lumoa

Find out what are 5 leading trends in B2B customer experience management in 2019. Understand the influence of customer feedback on B2B operations. Drive your business-to-business operations to customer success and advocacy. RSS generated with FetchRss

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How Customer Experience Differently Affected B2B and B2C?

OctopusTech

As if you are dealing in B2B your marketing methods are different and when you deal with a customer, the method you used is different. How CX act differently for B2B vs B2C? In B2B may it different at some points but in the later stages, the benefits involve as same in B2C.

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How Social Media Platforms for B2B Marketing Actually Work

Genroe

Fair enough if you think that Instagram and SnapChat may not be as applicable to B2B as they are more visually focused social media platforms. The post How Social Media Platforms for B2B Marketing Actually Work appeared first on Genroe. General PP: B2B Marketing

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Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE

Influitive

They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive. HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids.

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Part 1: B2B Customer Support: Cost Center or Profit Center?

TeamSupport

The first type thinks B2B customer support is a cost center, or a necessary expense for running a business. The second type thinks B2B customer support is a profit center. Cost center : A B2B support team is only doing their job well when a ticket queue is empty.

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B2B Customer Experience: Do This, Not That

ClearAction

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views.

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What B2B Appointment Setting and Comedy Have In Common

Quality Contact Solutions

This same rule can be applied to B2B appointment setting. The list is arguably one of the primary factors in planning for a successful B2B appointment setting project. Here are 4 essentials that must be considered when engaging in a B2B appointment setting program.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Personalizing B2B Customer Service

Global Response

There are clear differences in the B2B vs B2C buying process. The post Personalizing B2B Customer Service appeared first on Global Response. But whether your customer is an individual or an organization, people are people with a complex set of emotions and goals. Global Response Blog Industry

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­­Understanding B2B Customer Support in the UK

TeamSupport

If a B2B support resolution seems “too good to be true”, they often lean towards skepticism instead of optimism. Brits want modern support innovations, but having excellent B2B support experiences with agents they know and trust is often the top priority. B2B Customer Support

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Part 2: B2B Customer Support: Cost Center or Profit Center?

TeamSupport

We’re looking at different B2B customer support channels from two distinctly opposite perspectives: cost center (support is a necessary evil of business) and profit center (support can hold its own in the revenue generation conversation). B2B Customer Support

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B2B Vs B2C Customer Support: How They Are Different

ProProfs Blog

Every support team has to deal with two distinct types of customers B2B and B2C. B2b and B2c meaning are business-to-business and business-to-consumer, respectively. On the other hand, a b2b customer would turn to you regarding complex and technical issues. B2B Customers: ??

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

21 Proven B2B Lead Generation Strategies & Tactics to Implement in 2020

REVE Chat Blog

B2B lead generation strategies hold paramount importance for the success of every business. So for every B2B business, defining their lead generation strategy and making sure that the business has continuous flow of qualified leads should remain the top priority.

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Managing B2B Customer Lifecycle Stages

Totango

The most effective way to follow this progress is to break down the journey into modular B2B customer lifecycle stages. The concept of B2B customer lifecycle stages gives focus to this ideal. If you manage your B2B customer lifecycle stages properly, then the onboarding phase should focus on accelerating your customer’s ability to incorporate your product into their daily workflows. B2B Customer Lifecycle Stages Drive Value.

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The Power Of B2B Referral Marketing Programs

Influitive

B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. A Guide To Engaging B2B Customers In The Digital Age. Other B2B brands have had success by melding referrals and customer advocacy: Find out how ReadyTalk uses advocate marketing to generate high-quality, fast-closing referral leads.

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6 B2B Customer Segmentation Best Practices

Totango

The digital transformation of business has finally given enterprises the power to deliver on the potential of B2B customer segmentation. Here are 6 B2B customer segmentation best practices to help make that happen: Stay Goal-Focused. What is B2B Customer Segmentation?

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Seven ideal characteristics of a B2B influencer

Peter Lavers

In B2B, however, the concept is not new at all – the independent endorsement of “thought leaders” is a well-established means to enhance product/service credibility and trustworthiness. The post Seven ideal characteristics of a B2B influencer appeared first on Think CX.

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Customer Experience ROI Opportunities on B2B Touchpoints

ClearAction

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Originally published as an Advisor monthly column on CustomerThink.com as Customer Experience ROI Opportunities in B2B Touchpoints. B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views.

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The Best B2B Marketing Blogs to Follow

Genroe

The post The Best B2B Marketing Blogs to Follow appeared first on Genroe. General PP: B2B MarketingIt’s been a pretty good year for us so far. Our clients are happy because they’re websites are getting more traffic, their emails are getting more engagement and they’re getting more leads. Google’s search algorithm has been through an update and we’ve learned a lot from reading up on what other experts in the marketing […].

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Part 1: What’s in a Name? A Lot! The Importance of Knowing Your B2B Customers

TeamSupport

A B2B (business-to-business) environment is the other way around. And it reaches out to the support they provide to their B2B clients. B2B Customer SupportHow well do you really know your customers?

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

The 3 Tactics of Successful B2B Customer Support Phone Calls

TeamSupport

While 90% of business-to-business (B2B) leaders recognize the importance of customer support, fewer than 25% of companies excel at helping their customers. It’s a concerning statistic as B2B markets thrive off long-term relationships with their clients. B2B Customer Support

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Part 2: What’s in a Name? A Lot! The Importance of Knowing Your B2B Customers

TeamSupport

It’s the question we asked in Part 1 of this blog series and answered with why it’s important in maintaining and growing your B2B (business-to-business) customer relationships. B2B Customer SupportHow well do you really know your customers?

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Proven Content Marketing Tips to Boost B2B Lead Generation

Genroe

The post Proven Content Marketing Tips to Boost B2B Lead Generation appeared first on Genroe. B2B - Business to Business Best Practices PP: B2B MarketingIn a previous blog post, I talked about different types of content and how to use them. To expand on that, I would like to share my tried and tested tips for planning and executing a content marketing strategy that leads to steady success in lead generation. So let’s jump right in. Make a plan […].

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Content Marketing Types for use in B2B Lead Generation

Genroe

The post Content Marketing Types for use in B2B Lead Generation appeared first on Genroe. B2B - Business to Business PP: B2B MarketingInspite of its growing popularity, many businesses haven’t quite grasped the concept of inbound marketing. It centres around the idea of teaching and helping prospective clients before trying to close them.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.