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How Do You Keep Up With Customer Expectations?

Beyond Philosophy

In other words, I may never have bought insurance from a particular company, but I have dealt with an insurance company before, so I expect something similar based on that experience. Is it to a service that is like yours, but a different category (i.e., Is it their last experience with you? Why Customers Make Strange Decisions.

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5 rules for building an incredible brand relationship with your customers!

Beyond Philosophy

For example, an advertising campaign for an insurance company in England featured customers so delighted with their insurance quotes over the phone that they fell on the floor laughing hysterically. Whatever traits your brand communicates should be something your target customer values.

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The Surprising Secret to Sales Growth

Beyond Philosophy

McKinsey researched a database of 125,000 consumers across over 350 brands and found that only three out of 30 categories of purchases were driven by loyalty: mobile carriers, auto insurance and investments. In every other category, from breakfast cereals to personal care items to laptops, at least two thirds of people shopped around.

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A Look Back: 2022 in Review

Creative Virtual

As the end of 2022 draws near, it is time once again for Creative Virtual’s annual year in review blog post. Being recognised as the best in conversational AI made our Founder & CEO, Chris Ezekiel, contemplate what makes a virtual agent or chatbot a true conversational AI solution and share his insights in a blog post.

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How will COVID-19 change customer behavior and habits?

Beyond Philosophy

A friend of mine told me, he received a text message from his bank that he’ll be charged for some supplementary medical insurance contract he signed 3 years ago. But now, for certain product categories, if people get used to it, it will become the new norm. But there are other, not-travel related customer experience shambles too!

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Everything Your Business Should Know About Google Local Services Ads

CallSource Insights

Local Services Ads are available to a variety of businesses within specific service categories and regions. Step #3 – License and Insurance Checks. Google requires that your business passes its license and insurance checks before you begin running your Local Services Ad. Below are the steps to set them up. .

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Falling through the gaps – email and the insurance industry

Eptica

Date: Wednesday, October 19, 2016 Falling through the gaps – email and the insurance industry. In this blog, I’m going to delve deeper into email performance and highlight some of the lessons for all insurers operating on the channel. Email has big advantages for insurers too. Published on: October 19, 2016.