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Mastering ‘Mental Accounting’: The Key to Persuasive Buying Decisions

Beyond Philosophy

I mention it here, not to rub it in your face (much), but because in the booking of this cruise, I saw an excellent example of how my wife and I leverage mental accounting regarding our splurges. It was our version of Mental Accounting. Mental Accounting ruins all that. People have various rules regarding found money.

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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

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It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

They were asking for the account number right off the bat. The senior managers thought customers would be ready to present their account numbers upon getting through the call center queue. The quicker the call center employee had the account number, the faster they could resolve the issue and have their employee process another call.

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On Being an Accountable Customer Service Leader

Customer Service Life

Properly authenticating the account. Leaving complete account notes for the next person who interacts with the customer. This exercise reminded me of the time when we started this blog back in 2012. Starting a blog about customer service became instant accountability for me. Quality as accountability.

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Outsourcing Accounting and Bookkeeping Services: A Handy Guide

Select VoiceCom Blog

Optimise financial management by outsourcing accounting and bookkeeping services. Discover the benefits, best practices, and more in this blog. The post Outsourcing Accounting and Bookkeeping Services: A Handy Guide appeared first on Select VoiceCom.

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Guest Blog: Converting Customers To Die Hard Fans

ShepHyken

I gave them my feedback, and I felt like they actually cared and will take those recommendations into account for future guests. The post Guest Blog: Converting Customers To Die Hard Fans appeared first on Shep Hyken. After my visit, I received an earnest call from someone at the hotel asking about different aspects of my stay.

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Guest Blog: Mobile, Frictionless and Secure – The Experience Consumers Expect

ShepHyken

Mobile-first is not a new concept, but as a growing number of consumers flock to open accounts on mobile devices instead of computers, businesses need to start thinking about mobile-only experiences. The post Guest Blog: Mobile, Frictionless and Secure – The Experience Consumers Expect appeared first on Shep Hyken.