When ‘Push’ Marketing Goes Too Far
JUNE 23, 2015
In the haste to bring in customers, companies can often forget to court the right customers, those who represent the best long-term revenue potential, or who won’t overtax the company’s customer service and support structure. For traditional offline companies, the Internet has the potential to ‘commoditize’ their industry or undermine customer relationships. Michael Lowenstein, Ph.D., CMC, is Thought Leadership Principal for Beyond Philosophy.