In the haste to bring in customers, companies can often forget to court the right customers, those who represent the best long-term revenue potential, or who won’t overtax the company’s customer service and support structure. For traditional offline companies, the Internet has the potential to ‘commoditize’ their industry or undermine customer relationships. Michael Lowenstein, Ph.D., CMC, is Thought Leadership Principal for Beyond Philosophy. MORE

Even though the rate of expressed complaints is higher in the business-to-business world, the lost revenue potential of unexpressed (and, so, unresolved) complaints is significantly greater there because of the lifetime value of each customer. The potential for complaints to negatively impact customers’ future purchase intent and recommendation should never be overlooked. Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy. MORE

Even though the rate of expressed complaints is higher in the business-to-business world, the lost revenue potential of unexpressed (and, so, unresolved) complaints is significantly greater there because of the lifetime value of each customer. The potential for complaints to negatively impact customers’ future purchase intent and recommendation should never be overlooked. Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy. MORE

As this market matures, a vast ecosystem of partners has emerged to participate in this large revenue opportunity. MARKET BENEFITS AND POTENTIAL. As of the end of 2016, DMG estimates that the revenue size of the cloud-based contact center infrastructure market (excluding carrier revenue) was at least $2.8 percent of total contact center seats, the revenue potential for the cloud-based contact center infrastructure market is in the tens of billions. MORE

But how were companies to manage, track, and convert an ever-growing number of interactions into revenue? Whether a company is selling to businesses, consumers, or both, marketing software can help automate the process and bring in greater revenue. MORE

Poised for rapid growth and success, untapped revenue potential in the tens of billions. DMG estimates that the revenue size of the cloud-based contact center infrastructure market was at least $2.8 billion (excluding carrier revenue) as of the end of 2016. of total contact center seats, so the revenue potential of this market is in the tens of billions. DMG Consulting Releases 2017-2018 Cloud-Based Contact Center Infrastructure Market Report. MORE

You can’t please everyone, so prioritize and focus on the top buyers who provide the highest revenue potential. Image courtesy of Pixabay Today I'm pleased to share a guest post by Stacy Sherman of DoingCXRight. This post originally appeared on the DoingCXRight blog on July 10, 2018. MORE

Our data scientists employ complex analytics to unlock new territory and revenue potential in familiar customer interactions. The services we offer to help coach chat teams seek to unlock the potential of communication to optimize the customer contact center itself. MORE