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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets


As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

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Delivering Excellent B2C Customer Service: 7 Best Practices

Help Scout

B2C customer service differs greatly from its B2B counterpart, and many strategies need to shift to do it well. Follow these 7 tips to excel. Read the full article

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Beware False Scorecards for B2C Chat


There’s an interesting and high-stakes battle taking place right now in the world of customer service: What will be the dominant text-based channel for B2C communications? This is primarily measuring P2P messaging behaviour, which has no real connection to B2C behaviour. SMS remains the most ubiquitous channel, but least flexible.

B2C 101
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Episode 2: Disqualify aggressively for better B2C selling | The four D's – Tethr


In today’s episode, we will be talking about the first behavior we discovered in our study on strategies for B2C selling: disqualify aggressively.

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The US Customer Experience Decision-Makers' Guide 2022-23

Survey studies by B2B and B2C CX future strategy In this guide, you'll find various findings and suggested strategies for maximizing the customer experience while improving profitability and managing cost. Download today to learn the key steps to improve your customer experience strategy!

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Why Consumers Are Adopting B2C Marketplaces

CSM Magazine

Here is a quick glance into B2C marketplaces and the reasons why consumers prefer them to physical stores. What is a B2C Marketplace? Let’s start with the basic, which is B2C. A B2C marketplace is just like a shopping center. Why do customers prefer B2C Marketplaces? They will be sent to you by courier.

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Customer Churn Prediction For B2B and B2C Industries


Examining customer churn prediction: what it is, why it's important and how to go about it for both B2B and B2C companies The post Customer Churn Prediction For B2B and B2C Industries appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

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Developing and Executing Effective CX Metrics, Measurements and ROI

Speaker: Bob Azman, Founder and CXO, Innovative CX Solutions, LLC

It will also cover the type of VOC measurements that can be utilized in any business environment, be it B2B, B2C, or B2B2C. This session will cover key metrics used to determine ROI.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.