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Personalization – The Fifth P In Marketing

ShepHyken

The fifth P stand for Personalization. Personalization is a popular word these days. Companies who can personalize their experiences win over customers. Traditional personalization came from remembering past customers, using their name, building rapport and other personal, human-to-human, interactions.

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The Ultimate Guide to Conference and Event Surveys

GetFeedback

Companies willing to make that kind of investment expect great results, and conference/event surveys help them deliver. In this post we’ll cover event and conference survey questions top to bottom—the advantages, use cases, best practices, and distribution methods that ensure you get the most out of every survey you send.

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Five Ways to Eliminate Customer Service Friction

ShepHyken

I recently shared the stage with Jeff Nicholson, global head of CRM for Pegasystems, at the PegaWorld users conference in Las Vegas. Same goes for when I’m transferred to another person. Perhaps the biggest friction point of all with customers is making them wait and disrespecting their time. There is no reason for this.

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Guest Blog: Persona-lizing the Customer Experience

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Mark Smith, writes about how crucial personalization can be to the customer experience. When you customize or personalize the experience, even during the sales process, you are delivering a better level of service. Shep Hyken.

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An Authoritative View: Three Pioneers of CX Predict Big Changes in 2023

Beyond Philosophy

Just like CRM (customer relationship management) systems became part of business management, customer experience will become part of Customer Science. Colin has spoken at hundreds of conferences, including some of the world’s largest brands. Talk to Colin about how he can speak ‘in person’ or ‘virtually’ at your conference.

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When Improv Meets Business

ShepHyken

I recently was invited by Pegasystems to attend Pegaworld 2016, their annual users’ conference. The conference was everything about CRM (customer relationship management). So, what does improv have to do with CRM and business? It had to do with improvisational acting. The customer won’t know the difference.

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Get Set to Re-Imagine Customer Experience at Sabio’s Disrupt UK in 2024

CSM Magazine

Disrupt – our flagship digital transformation conference in the UK – will once again attract leading CX experts and innovators to London’s The Brewery venue on Tuesday, March 5th. For me, one of the standout sessions is set to be the interactive panel, “Creating Brilliant CX For Every Person, Everywhere, Every Time.”