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Digital Marketing Strategy: How to Generate Leads

CSM Magazine

Generating leads is one of the most important aspects for many businesses. You need to bring in as many leads as possible, as these leads are what drive the revenue for your business. Thanks to the internet, it is now easier than ever before to generate leads, provided you’re using the right strategies.

Marketing 105
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Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

This week we feature an article from Rohan Malkotia , Digital Marketing Executive at Servetel. He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. Understanding Buyer Strategy . The pandemic has brought everyone back to basics.

B2B 367
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Amazing Business Radio: Shirley Macbeth

ShepHyken

How to Lead with the Customer First. Shep Hyken interviews Shirley Macbeth, Chief Marketing Officer at Forrester , responsible for elevating the company’s thought leadership profile and generating demand for its portfolio of research, consulting, and events. Quotes: “Lead with the customer first.

B2B 357
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.

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23 Inspiring Women to Watch in 2023

TechSee

Elizabeth has been leading the conversation on how our new connected homes and devices are changing how we live and documenting service evolution for nearly 25 years. Taksina is shaping the future of service and how businesses will embrace and adopt technology to deliver incredible outcomes.

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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. Understanding the Challenge of Getting High-Quality Traffic The explosion of systems and platforms means that the digital landscape is crowded and noisy. Because consumer behaviour has evolved.