Drop the Cute Puppy and Let Your Stars Shine
Steve DiGioia
JULY 11, 2022
You know, that one or maybe two, star employees who always seem to find a way to prove their value and serve your customers better than anyone could have expected. The customers know them and want to be served by them. Here’s an example: Do you care to see the owner of the car dealership in his television ads? No, not really.
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