Car Talk: The Marketing Gift of (Automotive) Gab
Beyond Philosophy
JANUARY 19, 2015
Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S. Quattro Turbo, I can ver ify a personal level of active, positive, enthusiastic communication on behalf of my vehicle, not so much o nline but certainly offline.
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