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How Apple Uses Psychology to Develop Outstanding Experiences

Beyond Philosophy

Apple is an excellent example of how to do this. Lines outside the store is almost the prototypical example of Social Proof. If you see lots of examples of Apple being used by cool people in cool places (aka Social Proofing) or being easy to use and effective, then you will estimate that your Apple product will perform similarly.

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4 Women Who Will Inspire You This Women’s History Month

Certified Languages International

For example, during Prohibition, she bridged the gap between government officials and Italian immigrants, who were continuing the custom of making wine from their home country after moving to North America. She spoke English, Yiddish, Ukrainian, Polish, Russian, German, and Italian. Bagnato also aided her community as a cultural liaison.

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Guest Blog: Becoming a Blockbuster?

ShepHyken

Back in 2004, Blockbuster had 60,000 employees, 9,000 stores and appeared invincible. Another example: BlackBerry dominated the business smartphone market. Would you or your parents drive to your neighborhood Blockbuster store, hoping to get a copy of the latest movie release before they would all be rented?

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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. For example, we were doing work years ago in England with one of the train franchisees. It was a tough audience. One of the guys asked, “How much money are we going to get back by doing this?”.

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Subconscious Clues That Call People to Action

Beyond Philosophy

This delay is a consequence caused by the Paradox of Choice , first introduced to us by Barry Schwartz in his book of the same name in 2004, and then later in his TED talk. One example that caught my attention was a 213% increase in conversion when the copy changed from “Get your membership” to “Find your gym & get membership.”

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Part 2: B2B Customer Support Transformation Imperatives

TeamSupport

One example comes from the customer support manager at TeamSupport customer, OmniFund. For example, Vince Gajewski, senior manager, client success and training tells us, "The CDI, or Customer Distress Index, is a great feature that allows client support contacts to see how the client is in terms of satisfaction.

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ESG and the RFP: How to Assess Your Outsourcer’s ESG Efforts

BlueOcean

The first mainstream mention of ESG as a concept came from the United Nations in 2004 in their report titled “ Who Cares Wins.” For example, almost all of the leading automotive manufacturers are using the same ESG rating platform. A great parallel ESG example is that of fair-trade coffee.