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Drive hyper-personalized customer experiences with Amazon Personalize and generative AI

AWS Machine Learning

Today, we are excited to announce three launches that will help you enhance personalized customer experiences using Amazon Personalize and generative AI. Amazon Personalize is a fully managed machine learning (ML) service that makes it easy for developers to deliver personalized experiences to their users.

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How VistaPrint delivers personalized product recommendations with Amazon Personalize

AWS Machine Learning

To support small businesses on their brand-building journey, VistaPrint provides customers with personalized product recommendations, both in real time on vistaprint.com and through marketing emails. Transform the data to create Amazon Personalize training data. Import bulk historical data to train Amazon Personalize models.

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How a Simple Search Bar Creates a Better Customer Experience

ShepHyken

Top Takeaways: Businesses use advanced technology like search and generative AI to create better customer experiences. When customers visit a company’s website and use the search bar to find information, the technology behind it can provide relevant and helpful results, making it easier to get the answers they need.

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Amazon Personalize launches new recipes supporting larger item catalogs with lower latency

AWS Machine Learning

Personalized customer experiences are essential for engaging today’s users. However, delivering truly personalized experiences that adapt to changes in user behavior can be both challenging and time-consuming. A higher coverage means Amazon Personalize recommends more of your catalog.

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.

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Personalize your search results with Amazon Personalize and Amazon OpenSearch Service integration

AWS Machine Learning

Amazon Personalize has launched a new integration with Amazon OpenSearch Service that enables you to personalize search results for each user and assists in predicting their search needs. With the Amazon Personalize Search Ranking plugin, customers of OpenSearch Service version 2.9.0

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Personalize your generative AI applications with Amazon SageMaker Feature Store

AWS Machine Learning

Large language models (LLMs) are revolutionizing fields like search engines, natural language processing (NLP), healthcare, robotics, and code generation. The personalization of LLM applications can be achieved by incorporating up-to-date user information, which typically involves integrating several components.