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Drive hyper-personalized customer experiences with Amazon Personalize and generative AI

AWS Machine Learning

Today, we are excited to announce three launches that will help you enhance personalized customer experiences using Amazon Personalize and generative AI. Amazon Personalize is a fully managed machine learning (ML) service that makes it easy for developers to deliver personalized experiences to their users.

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How VistaPrint delivers personalized product recommendations with Amazon Personalize

AWS Machine Learning

To support small businesses on their brand-building journey, VistaPrint provides customers with personalized product recommendations, both in real time on vistaprint.com and through marketing emails. Transform the data to create Amazon Personalize training data. Import bulk historical data to train Amazon Personalize models.

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How Thomson Reuters delivers personalized content subscription plans at scale using Amazon Personalize

AWS Machine Learning

Prior to building this centralized platform, TR had a legacy rules-based engine to generate renewal recommendations. The rules in this engine were predefined and written in SQL, which aside from posing a challenge to manage, also struggled to cope with the proliferation of data from TR’s various integrated data source.

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Generative AI, LLMs and AI Assistants: A Deep Dive into Customer Experience Technology

COPC

AI is advancing rapidly and will have a revolutionary impact on customer experience. The potential of AI to enhance customer engagement, streamline operations, and foster efficiency is undeniable. This article explores the inner workings of AI assistants, showcasing their ability to provide direct answers to customer inquiries.

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Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action

AWS Machine Learning

Amazon Personalize is excited to announce the new Next Best Action ( aws-next-best-action ) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. All your data is encrypted to be private and secure.

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Avaya Expands Its CX Services with the Acquisition of Edify

CSM Magazine

The acquisition accelerates Avaya’s ability to provide personalized customer experiences through task automation, journey orchestration, and CRM connectors. The integration of Edify’s no-code orchestration engine into AXP allows businesses to create and deploy workflows easily, enhancing customer interactions.

APIs 52
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How Amp on Amazon used data to increase customer engagement, Part 2: Building a personalized show recommendation platform using Amazon SageMaker

AWS Machine Learning

Amp uses machine learning (ML) to provide personalized recommendations for live and upcoming Amp shows on the app’s home page. This is Part 2 of a series on using data analytics and ML for Amp and creating a personalized show recommendation list platform. The underlying infrastructure for a Processing job is fully managed by SageMaker.