3 Ways Customers’ Minds Plays Tricks on Them
Beyond Philosophy
AUGUST 18, 2015
2 Availability Heuristic: When a person can think of many examples of a category quickly, they believe the overall frequency of that category is large. The media is the typical culprit for overinflating the minor event in many cases, i.e. Snowmageddon 2015, or winter storm Juno, now simply called the blizzard that wasn’t.
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