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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. For example, we were doing work years ago in England with one of the train franchisees. It was a tough audience. One of the guys asked, “How much money are we going to get back by doing this?”.

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7 Strategies to Benchmark SaaS Customers to Success

Amity

Customer benchmarking — the practice of identifying where a customer can improve or is already doing well by comparing to other customers – helps Customer Success Managers to deliver unique value to their customers. I’ve found that SaaS vendors use seven distinct strategies to empower CSMs with customer benchmarking.

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The top five Customer Success webinars of 2022 from ChurnZero

ChurnZero

Presented by: Dave Kellogg , principal, Dave Kellogg Consulting. If you’ve ever felt like being data-savvy was out of your reach and reserved for people who were naturally good with numbers, this webinar will enlighten you to the myriad of nuance that exists in SaaS metrics using plain language and concrete examples.

SaaS 98
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Customer Experience ROI: How You Prove You Understand Customer Experience Strategy

Beyond Philosophy

For example, I was talking to people that were newly appointed Customer Experience representatives for their companies. There is a lack of focus on presenting the business case for your program. As Customer Experience consultants, we see this all the time. However, fixing problems is an example of small stuff.

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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

We had people in to train us all on how to make this decision using this matrix, which was what to look for in a CRM system and how to “score” the presentation for the data we collected on it. After the presentations and the scoring, the matrix told us to go with Company A’s CRM. The BT example I shared was deliberate.

B2B 332
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Key Learning from 15 Years of Net Promoter Stats

Beyond Philosophy

In their 15th annual Net Promoter Benchmark Study, he gave a great presentation of some really interesting stats on NPS. For example, Rocks has discovered that brands that have made providing a simpler Customer Experience their priority have performed “especially well” with regards to NPS. Quite a lot, it turns out.

Banking 383
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Why Uncertainty Can Destroy Your Customer Experience

Beyond Philosophy

For example, one of my team members hates flying because she worries she is unsafe in an airplane. An example is the Availability Heuristic. When we can think of several examples of something occurring, we believe that our easy recall is evidence of its impending frequency. Uncertainty Leads to Mental Shortcuts.