The Surprising Power of Ideas That Don’t Make Sense: Part 1
Beyond Philosophy
MAY 28, 2020
Our guest was an advertising “legend” Rory Sutherland (@rorysutherland) Vice Chairman of Ogilvy in the UK. Sutherland says that if you play by the same rules as everybody else and become obsessed with comparison, you will use the same metrics as your competitors. Apple’s was subjective. Follow Colin Shaw on Twitter @ColinShaw_CX.
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