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The Surprising Power of Ideas That Don’t Make Sense: Part 1

Beyond Philosophy

Our guest was an advertising “legend” Rory Sutherland (@rorysutherland) Vice Chairman of Ogilvy in the UK. Sutherland says that if you play by the same rules as everybody else and become obsessed with comparison, you will use the same metrics as your competitors. Apple’s was subjective. Follow Colin Shaw on Twitter @ColinShaw_CX.

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Complete List of Call Centre Metrics You Should Be Tracking Right Now

Infinity

Metrics are the most effective way of monitoring and measuring the performance of your contact centres. Tracking the right metrics can unlock a wealth of insights that will make your call centre operations more effective than ever. How can call centres improve metrics? What are the call centre metrics that need to be tracked?

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The Surprising Power of Ideas That Don?t Make Sense

Beyond Philosophy

In this first episode of a two-part series of The Intuitive Customer, we host speaker and author Rory Sutherland, Vice Chairman of Ogilvy UK, who is known for his TED talks and being a general advertising legend. The post The Surprising Power of Ideas That Don’t Make Sense appeared first on CX Consulting.

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What Customer-Centric Companies Must Do To Become Customer-Obsessed

Beyond Philosophy

Performance measurement is focused, and shared, on what most monetizes customer behavior (loyalty, emotion, and communication metrics such as brand bonding and advocacy, replacing satisfaction and recommendation). Customer behavior is recognized as essential to enterprise success, and optimal relationships are sought.

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Why, Oh Why, Is ANYBODY Still Measuring Customer Satisfaction?

Beyond Philosophy

Edwards Deming believed that satisfaction was not an ineffective metric for understanding the impact of satisfaction on customer actions. The satisfaction (and delight, NPS, and CES) metric does not take consumer brand favorability and volume/type of positive and negative online/offline word-of-mouth into consideration.

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Unlocking the Value of Customer Experience: A Guide to Measuring CX ROI

NobelBiz

Comprehensive CX Metrics That Matter Net Promoter Score (NPS) The Net Promoter Score (NPS) is an inbound Key Performance Indicator that assesses your customer happiness. Identify which metric is needed to measure success, identify the sources from which the information will come, and define the goal of the strategy.

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Memory Cues – Excellent CX Is Useless If No One Remembers It

Beyond Philosophy

Then, you would try to narrow it down by which ones you remember are good/cheap/fast/healthy or whatever other metrics you are using to pick a restaurant. . Another example of marketing making a memory cue through advertising is the pharmacy chain Familiprix. Fascinating, But What Has This to Do With CX?