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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

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Why Customers Make Strange Decisions

Beyond Philosophy

In both situations, you are going to spend more money than you thought you were going to for entertainment. These results, however, are the basis for an economic principle called Mental Accounting. Mental Accounting describes the situations where fungibility breaks down. Simply put, mental accounting works with emotions also.

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8 Worst Mistakes You Don’t Want to repeat!

Beyond Philosophy

According to the YouTube Video , the family found the tech asleep on the couch in their entertainment room, using their son’s pillow for his head. United Airlines claims no responsibility for broken guitar despite eye witness accounts of baggage handlers tossing passenger’s guitar into the plane. But then they found him asleep again!

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5 Surprising Rules to Live By When Managing Customer Memories

Beyond Philosophy

You can have a brilliant, entertaining ad that’s concise and emotional for a product, but if people don’t remember it when they are making a buying decision, it failed. For example, when a customer has to repeat their account of poor service over and over, you are reinforcing that lousy memory and making it worse.

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Not To Be Missed: The Best Of 2017

Beyond Philosophy

Your customers’ emotional and subconscious responses to your brand account for over half of the total Customer Experience. Storytelling is a fantastic tool for entertaining and engaging both your customers and employees. Who Wins—Brand or Customer Experienc e? Understanding the Anatomy of an Interaction could be the key.

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Are You Ready for Facial Recognition Technology in Your CX?

Beyond Philosophy

Google used to mine all kinds of data from people’s Gmail accounts and people were OK with that because they got free email. Furthermore, the examples Hedgecock has seen are funny and entertaining. In our global Customer Experience Consultancy, we’ve been talking to lawyers about this for a client.

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What’s Your Fantasy Football (or BPO Partner) Draft Strategy?

Outsource Consultants

Or has an entertaining Twitter account. That’s not to say that taking auxiliary factors into account is always a bad idea. If you want to learn how Outsource Consultants can be your secret weapon in the draft room, get started by requesting your free call center cost proposal. The Anything-But-Football-Stats Drafter.