Accountability Consulting Customer emotions Entertainment 
Beyond Philosophy
JUNE 25, 2020
You can have a brilliant, entertaining ad that’s concise and emotional for a product, but if people don’t remember it when they are making a buying decision, it failed. For example, when a customer has to repeat their account of poor service over and over, you are reinforcing that lousy memory and making it worse.
Beyond Philosophy
DECEMBER 25, 2017
Read this quick article to discover essential aspects of an adequate apology that creates the proper emotional response from customers—or anyone. Who Wins—Brand or Customer Experienc e? Your customers’ emotional and subconscious responses to your brand account for over half of the total Customer Experience.
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