article thumbnail

Music: A Marketing Tool

Beyond Philosophy

16 December 2014. < 16 December 2014. < Title: The post Music: A Marketing Tool appeared first on Beyond Philosophy. Sources: “Music and Memory: 5 Awesome New Psychological Studies.” www.spring.org.uk. < [link] > Mohana, Malini. Music & How it Impacts Your Brain, Emotions.” Psychcentral.com. < [link].

Marketing 416
article thumbnail

Car Talk: The Marketing Gift of (Automotive) Gab

Beyond Philosophy

Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S. Here’s some of what they lear ned in the 2014 study. The post Car Talk: The Marketing Gift of (Automotive) Gab appeared first on Beyond Philosophy. I’d say so.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2014 Digital Marketing Trends And Hot Topics From Kenshoo K2

Salmat

What are the biggest trends in the digital marketing world? What keeps digital marketers up at night? What can we expect from 2014? Held in San Francisco, the conference hosted some of digital marketing’s sharpest minds. These were some of the hot topics covered at Kenshoo K2conference in February.

article thumbnail

2014 Digital Marketing Trends And Hot Topics From Kenshoo K2

Salmat

What are the biggest trends in the digital marketing world? What keeps digital marketers up at night? What can we expect from 2014? Held in San Francisco, the conference hosted some of digital marketing’s sharpest minds. These were some of the hot topics covered at Kenshoo K2conference in February.

article thumbnail

2014 Digital Marketing Trends And Hot Topics From Kenshoo K2

Salmat

What are the biggest trends in the digital marketing world? What keeps digital marketers up at night? What can we expect from 2014? Held in San Francisco, the conference hosted some of digital marketing’s sharpest minds. These were some of the hot topics covered at Kenshoo K2conference in February.

article thumbnail

Intersecting Viral Marketing With Emotional Customer Connection: TD Bank’s ‘Home Run’

Beyond Philosophy

Here’s a quick thumbnail summary of where some examples of TD Bank’s marketing unique marketing and communication initiatives have taken the company over the past year or so. It was one of the most successful marketing programs of 2014: https://www.thinkwithgoogle.com/case-studies/td-thanks-you.html.

Marketing 186
article thumbnail

5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. 26 August 2014. < 26 August 2014. < 24 April 2014. 26 August 2014. <