Remove terms cookies
article thumbnail

The Secret of Pricing

Beyond Philosophy

When faced with a situation where we choose between gratification in the short term vs. more significant rewards in the long run, we feel tempted to choose the former over the latter. However, with less critical choices in life, options with long-term benefits often get passed over for opportunities with immediate gratification.

article thumbnail

The Remarkable Power of Habit to Transform Customer Behavior

Beyond Philosophy

One afternoon at about three o’clock, he was hungry and went to the vending machine to buy a cookie. A couple of days later, he was hungry and bought a cookie again. Pretty soon, he had cravings for a cookie in the afternoon and was buying one every day. . He tells a story about forming a personal bad habit.

Airlines 350
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 5 Rules for Changing Your Customer Habits

Beyond Philosophy

In its most general terms, a habit is a learned predisposition to react in a certain way based on a particular set of cues. Duhigg describes in his book how every day at 3 pm, he would go to the vending machine and buy a cookie. To use his afternoon cookie example from the book, the Cue was arriving at 3 pm. So…What is a Habit?

article thumbnail

Top 5 Customer Service & CX Articles for Week of January 22, 2024

ShepHyken

My Comment: The popular term used to describe AI-infused customer support is intelligent customer experience. The 2024 Marigold Global Consumer Trends Index Report provides insights into consumer preferences that drive marketing decisions and explores the influence of brand relationships.

article thumbnail

Getting Over the “I Want It Now” Mindset

Beyond Philosophy

You might think the term describes super-exaggerated markdowns, but it doesn’t. . This part of the term is not the problem; rationally speaking, there is a “right” answer. For example, you have likely heard the term, “A bird in the hand is worth two in the bush.” Take Hyperbolic Discounting (please!),

article thumbnail

Targeting business buyers at home

Hero Digital

Cookies are a big deal right now. You’re likely familiar with cookie-based targeting. Over 95% of websites use cookies in some fashion; if only to count unique visitors. Marketers have relied on these cookies for the last 25 years to track and analyze customer behavior online — this is nothing new. But what about VPN?

B2B 52
article thumbnail

Why You Need to Perform Customer Segmentation at Your Contact Center

Contact Center Pipeline

You likely run targeted marketing campaigns, have multiple levels of products, and offer different sales terms to meet the variety of needs of your customers. Yet, most companies still operate their contact centers with cookie-cutter processes. Why offer so many choices? A one-size-fits-all approach to business rarely works.