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You’re Not Competing In The Category You Think You Are! (How to Find Out)

C3Centricity

The first step is to identify the Category in which you are competing. If you haven’t yet had the chance to read last week’s post ( “Customer Centricity is Today’s Business Disruptor, Insights its Foundation”) I suggest you do this first, as background to this post.

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Discover 3 Surprising Tactics Customers Use to Evaluate Your Price

Beyond Philosophy

Understanding how customers evaluate pricing can help you correctly price your products or services. So, today, we will talk about three simple tactics you can use to maximize your pricing to gain profit. It’s the expectation you’re bringing to a price evaluation based on your experience. Sale prices do, too.

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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

Do you still have the box your phone came in? Chances are if you own an iPhone, you probably do. It turns out that the use of color and package design, among other aesthetic elements, affects customer behavior more than you might think. . Apple users often hang onto the box their iPhone came in.

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Secrets Revealed: How to Be Distinctive from Your Competition and Win!

Beyond Philosophy

However, it is also a losing strategy when you are working at winning over customers from the competition. We discussed this challenge on a recent podcast ; I thought we could cover it here too for those of you with a similar problem. . Instead, you have to make yourself distinctive. . Humans are social creatures.

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5 Top Customer Service Articles for the Week of June 10, 2019

ShepHyken

I have added my comment about each article and would like to hear what you think too. If you’re going to follow up the customer purchase with a survey, remember that the survey now becomes the last touch-point the customer experiences – make sure it doesn’t erode a good customer experience.

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5 Top Customer Service Articles for the Week of March 11, 2019

ShepHyken

I have added my comment about each article and would like to hear what you think too. My Comment: If you’ve ever asked the question, “How AI can impact the customer experience?” ” then this article will give you the five best answers. Here are my top five picks from last week.

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Cheap Airlines: Low Prices! Terrible Service! Can They Change?

Beyond Philosophy

But Spirit, which was dead last in the customer complaints category, seemed to feel destined to do poorly. Spirit’s communications director thinks the low satisfaction scores are a phase that will pass naturally. When they’re competing with full service airlines, budget airlines lure travelers simply by being a lot cheaper.

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