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Top 5 Customer Service & CX Articles for Week of March 11, 2024

ShepHyken

5 Straightforward Ways Small Business Owners Can Create a Stellar Customer-Focused Culture by Steven Van Belleghem (America’s Small Business Network) Embarking on a journey to craft a customer-focused culture within a small business landscape isn’t just about adhering to the norms—it’s about redefining them.

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A Boring Customer Service Experience—That’s What Our Customers Want

ShepHyken

I want to predict the experience I’m going to have with the people and places I do business with. If you ask the CEO of a big company or the owner of a small business, I bet they would say the same. Think about why you like to do business with your favorite companies. Some might call that boring, but we all know it’s not.

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Here’s How to Get Your Customers to Say, “I’ll Be Back!”

ShepHyken

Step One: Ask yourself and the team, “Why should people do business with us?” Answers like, “We have great customer service” are too vague and also something the competition is likely to say. Step Four: Move beyond your industry. Any type of company counts small, big, recognizable brands, and more.

Finance 362
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How to Compete with Amazon

ShepHyken

It doesn’t matter what type of business or industry, Amazon has changed what customers want and expect from any type of business. It built stores near small independent retailers. Almost everyone answers, “Amazon!” Make doing business with you part of your customers’ regular routines. Embrace Amazon.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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These are the critical questions to see if your segmentation is effective!

Beyond Philosophy

Many organizations use databases to segment their customers based on easy-to-collect data, like demographics, industry vertical, or total annual sales. And to be clear, they don’t use the words “small,” “medium,” or “large.” Plus, I have had no luck getting answers about what happened to it.

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5 Rules for Effective Customer Research That Make A Difference

Beyond Philosophy

However, all have different methods, strengths, and weaknesses and answer different questions. So, before choosing one, you need to know what answers you need. However, if the answer you want is why customers buy from you, a survey response might not work. A small business, like a Mom-and-Pop store, knows its customers.

Surveys 195