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Guest Blog: Using Sales Contests to Lift Customer Experience

ShepHyken

This week we feature an article by Natasha Postolovski who shares the idea of using sales contests to help motivate a higher level of customer experience at your organization. – Shep Hyken. The aim to provide perfect customer experiences must be present not just at the organizational level, but at the level of every sales associate.

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Are You Using This Powerful Sales Technique?

Beyond Philosophy

A powerful sales technique exists that can help. The best sales organizations use it well; the worst, not so much. It describes how they give customers or prospects something with the hopes that their generosity will be returned in higher sales or customer loyalty. No one wants to be tricked or cajoled into the sale.

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Unlocking Success: 8 Powerful Strategies to Drive Sales Through Others

Beyond Philosophy

Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. Without those stickers on the PC, would anyone outside of a small, specific group of technology enthusiasts know what the microprocessor is?

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Guest Blog: Persona-lizing the Customer Experience

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Mark Smith, writes about how crucial personalization can be to the customer experience. When you customize or personalize the experience, even during the sales process, you are delivering a better level of service. Shep Hyken.

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Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value. Most marketers focus on maximizing the profits from the initial sale, but how do you grow and sustain customer lifetime value for the entire customer cycle?

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Guest Blog: Customer Service Training Ideas to Help Build Brand Advocacy

ShepHyken

Not only will it solve your content reach and trust issues, you’ll also get the best customer service team in the world – a group of loyal and highly-engaged employees. Train your sales team using the right technology. Asking the right questions will give you valuable insights for improving sales and building brand advocacy.

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Top 6 LinkedIn and Facebook Sales Groups (To Level Up Your Skills)

CrazyCall

Using these social networks, you’re able to find Groups focused solely on providing useful content, information, tips and engaging the community to share their knowledge and help each other grow their skills. There will be no need to perform a linkedin groups search on your own! Make It Happen – B2B Sales with John Barrows.

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