Remove Consulting Remove Exercises Remove Personalization Remove Surveys
article thumbnail

SURVEYING YOUR CUSTOMERS - DON’T MAKE THESE 7 MISTAKES

CCNG

In today’s environment, surveys seem to be everywhere. We are sent a survey after nearly every transaction. The mix of transaction and relationship surveys has at times become indistinguishable to customers. Having tools to monitor the number of surveys sent to customers is important. Biased surveys are indeed useless.

Surveys 195
article thumbnail

The Critical Steps to Ensure Your Program Is Not Seen As Something Soft and Fluffy

Beyond Philosophy

Perhaps more importantly, she wants these improvements to prove practical and effective rather than viewed as a “soft and fluffy” exercise that is not practical for the organization to continue to support. People think that the exercise is the answer to everything that’s wrong (or right) with Customer Experiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Uncover the incredible Impact on ROI of Harnessing Customer emotions

Beyond Philosophy

My global Customer Experience consultancy developed a research methodology that defines the hidden impact of your experience on customer behavior. Emotions are why people will say one thing on a survey and, in real life, do something else completely. The survey responses came back that people wanted the option to get a salad.

article thumbnail

The 3 Trends Customer Experience Professionals Can’t Afford to Ignore

Beyond Philosophy

Whether the person is conscious of their emotions or not, people buy based on how they feel. Embracing the all-encompassing nature of customers’ irrationality: It is standard practice for Customer Experience teams to undertake a customer survey to determine why customers did what they did.

article thumbnail

New Year’s Resolutions: Why some people win, but most people lose

Beyond Philosophy

Usually, we want to stop having bad ones, i.e., start losing weight and exercising, quit biting nails, or to stop smoking or drinking so much. The Financial Times selected Beyond Philosophy as one of the best management consultancies for the last four years in a row. Complete this short survey. Please tell us how we are doing!

article thumbnail

5 Rules for Effective Customer Research That Make A Difference

Beyond Philosophy

It annoys me when I ask clients what their customers say, and they tell me what they learned in a survey seven years ago! On a practical level, Killip says their clients survey consumers to understand consumers’ views and what they’re doing, thinking, and feeling to feed into their customer strategy.

Surveys 195
article thumbnail

Guest Post: How to Build Your Customer Experience Roadmap

ShepHyken

This summer, The Petrova Experience conducted a Customer Experience Preparedness Survey. That means two-thirds of the organizations we surveyed have not prioritized customer experience in their budgets and overall strategy. Do it yourself, or engage with a customer experience consultant like us. They deserve it.