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The New Essential Business Skill: Storytelling

Beyond Philosophy

Branding agencies and consultants are embracing the notion that storytelling creates an authentic connection with your customers. As a customer experience consultant, I think this is good. But stories aren’t just useful tools for entertainment and customer engagement. Telling Stories to Get a Point Across. Startling Revelation!

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Why Customers Make Strange Decisions

Beyond Philosophy

In both situations, you are going to spend more money than you thought you were going to for entertainment. So, when you lose the ticket, you have drained what you allotted mentally for your entertainment budget that evening, so you are unwilling to spend another $20 (it isn’t in the budget, after all!). In both cases, you are out $20.

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8 Worst Mistakes You Don’t Want to repeat!

Beyond Philosophy

According to the YouTube Video , the family found the tech asleep on the couch in their entertainment room, using their son’s pillow for his head. And then the stories go viral or become the subject of well-produced and highly entertaining country song on YouTube. He was roused, where it appeared he would get to work.

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Retail’s Worst Nightmare – Virtual Reality!

Beyond Philosophy

Toms shoes, for example, hopes to entertain its customers with an in-store virtual reality video that immerses them in a company trip to Peru to distribute shoes to children. As a customer experience consultant, I see customer experience at the heart of all of these virtual reality efforts.

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Why Nostalgia is Not Just a Thing of the Past But the Present

Beyond Philosophy

For example, at our global Customer Experience consultancy, we take clients on study tours. For example, the entertainment industry thrives on it. That’s only one example of dozens in entertainment. The post Why Nostalgia is Not Just a Thing of the Past But the Present appeared first on CX Consulting.

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Is This The Future? Great Practical Examples of the Beginning of the Metaverse

Beyond Philosophy

Usually, you think of VR as an entertainment experience. However, Coca-Cola is taking their use of AR and VR beyond traditional entertainment and gaming use into new areas. Great Practical Examples of the Beginning of the Metaverse appeared first on CX Consulting. Subscribe today right here. The post Is This The Future?

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Meeting Customers Unmet Needs, The New Imperative for 2020

Beyond Philosophy

Examples could be Apple moving from equipment and into entertainment, or Dyson moving from vacuums into fans. They enlisted our global Customer Experience consultancy to improve their Net Promoter Scoreâ (NPS)* by 40 points over 30 months, which led to a 10 percent rise in shipping volumes. Follow Colin Shaw on Twitter @ColinShaw_CX.