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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. So, what does all this have to do with your Customer Experience?

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How Technology & Customer Experience Have Changed the Employee Learning Landscape

Call Center Weekly

Associates working in these data-driven, tech-laden, experience-demanding contact center environments need resources that both engage, and add immediate value to their work. We want entertaining videos that make a point quickly; and we want systems that let us find and consume content with the click of a button."

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Why Customers Make Strange Decisions

Beyond Philosophy

In both situations, you are going to spend more money than you thought you were going to for entertainment. So, when you lose the ticket, you have drained what you allotted mentally for your entertainment budget that evening, so you are unwilling to spend another $20 (it isn’t in the budget, after all!). In both cases, you are out $20.

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The New Essential Business Skill: Storytelling

Beyond Philosophy

Branding agencies and consultants are embracing the notion that storytelling creates an authentic connection with your customers. As a customer experience consultant, I think this is good. But stories aren’t just useful tools for entertainment and customer engagement. Startling Revelation!

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7 Books that changed our lives, will they change yours? – Essential summer reading

Beyond Philosophy

While we can’t predict they will do the same for you with certainty, we feel that they will be helpful in the pursuit of your career goals for yourself and your Customer Experience management goals for the organizations. The Experience Economy: Competing for Customer Time, Attention, and Money.

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Meeting Customers Unmet Needs, The New Imperative for 2020

Beyond Philosophy

We also discussed how your Customer Experience plays into the mix to help you facilitate customer-driven growth. . Business Growth has always been at the heart of the Customer Experience movement. New Sales Growth includes expanding your offerings to capture a new type of customer.

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8 Worst Mistakes You Don’t Want to repeat!

Beyond Philosophy

Here are 8 big mistakes with Customer Experience that we hope brands learned from: “It’s not the pants, it’s your body type” excuse from Lululemon. Comcast guy took a nap on Customer’s couch and son’s pillow during a service call. The Good, The Bad, And The Ugly in Customer Experience Lately. We all have.

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