Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth
Beyond Philosophy
FEBRUARY 16, 2015
Iām grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report ā Return on Word of Mouth, or WOM/ROI ā recently issued by the Word of Mouth Marketing Association (WOMMA). How does WOM/ROI vary by business category? What is the optimal role of online and offline WOM marketing?
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