Remove category sales-and-performance-marketing
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Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth

Beyond Philosophy

Iā€™m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report ā€“ Return on Word of Mouth, or WOM/ROI ā€“ recently issued by the Word of Mouth Marketing Association (WOMMA). How does WOM/ROI vary by business category? What is the optimal role of online and offline WOM marketing?

Marketing 398
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Totango recognized as CS leader in G2 Winter 2024 reports

Totango

We are delighted to share that Totango was recognized in the G2 Winter 2024 reports for its exemplary performance in the customer success software category. These awards reflect superior engagement and commitment from our users, who continue to highlight and share the key aspects of Totango and our software they find most beneficial.

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Trends shaping The Forrester Waveā„¢: Customer Success Platforms report

Totango

This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams. The global market research company conducted its first Forrester Waveā„¢ evaluation of top customer success platforms. Analyzing extensive datasets to forecast trends.

B2B 91
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Unlocking Innovation: AWS and Anthropic push the boundaries of generative AI together

AWS Machine Learning

It enables customers to leverage a variety of high-performing FMs, such as the Claude family of models by Anthropic, to build custom generative AI applications. Haiku is the fastest and most cost-effective model on the market. It excels at intelligent tasks demanding rapid responses, like knowledge retrieval or sales automation.

Benchmark 136
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ChurnZeroā€™s Greatest Hits from 2020 Feat. Top 10 Blog Posts and Other Noteworthy News

ChurnZero

Top 10 Blog Posts from 2020. Today, youā€™d be hard-pressed to find a high-velocity sales, marketing, or product team without a designated operations function. Some of us sped up. Most of us felt like we somehow simultaneously did both. For the love of mercy, make it anything but the fruit.

SaaS 98
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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. Letā€™s break down how customer journey touchpoints fall into each category. During the sales process, including sales appointment scheduling, meetings and payment processes. Customer service.

B2B 115
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Outbound Calling 101: What Is Outbound Call?

TeleDirect

Today’s outbound calling provides businesses with a direct extension of their sales team, committed to their success by generating leads, setting appointments and performing market research. In essence, they exist to increase sales, ensure customer retention and promote your brand. Now, back to business.