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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

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Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

Johnson who writes about the importance of cross-team collaboration when providing B2B customer support. . Simply put, B2B support is significantly different than B2C support. A stand-alone customer support group can’t handle 100% of the issues they receive in the B2B industry.

B2B 274
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5 Top Customer Service Articles of the Week 8-1-2022

ShepHyken

They can even be someone’s first real impression, eclipsing marketing materials. Entrepreneur) In a competitive market, neglecting existing customers puts you in a position to lose them to your rivals. CMSWire) The digital experience is not keeping up with the needs of B2B buyers and customers. They want B2C-like experiences.

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Successful Customer Service is Personal

CCNG

Originally published in 1993, this book revolutionized marketing when it was first published. Considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Granted this book was written with a marketing bent and some of the discussions are outdated.

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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. With the CRM decision in BT, we did not set out to be irrational about it. We went with Company B’s CRM. However, we weren’t.

B2B 332
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How B2B Brands Drive Online Reviews

GetFeedback

B2B transactions are complex, expensive, and require long-term investments. Why Every B2B Brand Needs Online Reviews. Before B2B buyers invest in your products or services, they need to know that you’re someone to trust. Generating B2B Reviews: Unique Challenges. B2B products tend to be expensive and complicated.

B2B 68
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Zoho CRM Phone Integration: How It Benefits Sales & Support Agents

JustCall

You can do all this and more with the Zoho CRM phone integration. Before we look at how the Zoho CRM integration can benefit your business, let’s understand why delivering a personalized experience is the name of the game today. Enter: Zoho CRM integration. What is Zoho CRM?

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