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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

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5 Top Customer Service Articles of the Week 8-1-2022

ShepHyken

They can even be someone’s first real impression, eclipsing marketing materials. Entrepreneur) In a competitive market, neglecting existing customers puts you in a position to lose them to your rivals. They want B2C-like experiences. My Comment: The digital experience is not just for B2C companies. Can you deliver?

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Zoho CRM Phone Integration: How It Benefits Sales & Support Agents

JustCall

You can do all this and more with the Zoho CRM phone integration. Before we look at how the Zoho CRM integration can benefit your business, let’s understand why delivering a personalized experience is the name of the game today. Enter: Zoho CRM integration. What is Zoho CRM?

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Successful Customer Service is Personal

CCNG

Originally published in 1993, this book revolutionized marketing when it was first published. Considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Granted this book was written with a marketing bent and some of the discussions are outdated.

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Managing a B2C Breakup and 3 Ways to Win Them Back

Russel Lolacher

Are you taking the steps needed after a B2C breakup to keep the relationship alive? You’ll hear a lot of organizations talk about “relationship marketing” or building “customer loyalty” and the importance of trying to maintain a connection with their customers. B2C Breakup Case Study.

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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. With the CRM decision in BT, we did not set out to be irrational about it. We went with Company B’s CRM. However, we weren’t.

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Guest Post: Transactional vs Relational Customer Service

ShepHyken

This week, we feature an article by Deniz Kuran, Head of Marketing at Idiomatic , an organization that helps companies understand their customers by translating customer feedback into actionable data. A customer relationship management (CRM) system keeps buyer information organized and accessible.