ShepHyken

SEPTEMBER 20, 2019

Johnson who writes about the importance of cross-team collaboration when providing B2B customer support. . Simply put, B2B support is significantly different than B2C support. A stand-alone customer support group can’t handle 100% of the issues they receive in the B2B industry.

B2B 270

B2B Customer Support CRM B2C 270

ShepHyken

APRIL 1, 2024

For Legacy Industries, Influencer Marketing Is Key to Evolving the Customer Journey by Greg Scavuzzo (Sprout Social) When you think of influencer marketing, what comes to mind? My Comment: Influencer Marketing is part of the customer experience. A fitness expert touting a new athleisure brand?

Government 194

Government Customer Service B2B B2C 194

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 108

B2B Customer Experience B2C SaaS 108

ShepHyken

MARCH 31, 2024

For legacy industries, influencer marketing is key to evolving the customer journey by Greg Scavuzzo (Sprout Social) Influencer marketing has the power to reroute the customer journey in some of the most traditional spaces. My Comment: Influencer Marketing is part of the customer experience. Why stagnate when you can innovate?

Government 205

Government Customer Service B2B B2C 205

Eptica

JULY 1, 2022

Date: Friday, July 1, 2022 Author: Pauline Ashenden - Demand Generation Manager 6 ways of delivering excellent B2B customer service. Author: Pauline Ashenden - Demand Generation Manager The standard of business-to-business (B2B) customer service delivered by companies is central to retaining and growing clients and revenues.

B2B 71

B2B B2C Customer Service Best practices 71

The Northridge Group

JUNE 2, 2023

Providing excellent customer experiences (CXs) is important for both business-to-customer (B2C) and business-to-business (B2B) contact centers. The stakes are usually higher with B2B customers. These B2B customers know what they paid last year versus what they’re paying this year. Tips for Improving B2B CX 1.

B2B 67

B2B B2C Contact Center contact center associations 67

ShepHyken

JUNE 11, 2023

B2B Customer Experience Examples: Think Like A B2C by Dan Gingiss (Dan Gingiss) While B2B businesses are technically providing products and services to companies, they are selling to individual buyers who are consumers. In other words, they are marketing their services to humans. Here are four of them.

B2B 156

B2B Customer Service B2C Advertising 156

Infinity

APRIL 25, 2022

When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. Multi-touch marketing attribution can help. In the blog, we’ve put together the ultimate guide to B2B marketing attribution, answering all your burning questions. What is B2B marketing attribution?

B2B 52

B2B Marketing Multichannel B2C 52

ShepHyken

MARCH 12, 2021

This week we feature an article from Rohan Malkotia , Digital Marketing Executive at Servetel. He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well.

B2B 367

B2B Journey mapping B2C Telecommunications 367

ShepHyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. My Comment: Most loyalty programs are marketing programs. For many B2B companies, this article is spot on. When done well, they foster repeat business.

Customer Service 153

Customer Service B2B B2C Engineering 153

C3Centricity

MARCH 21, 2024

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! years), with B2B companies (4.4 years) slightly better off than B2C (4.1 Why is this? I believe it is because their ROI is longer-term and often difficult to prove.

Marketing 62

Marketing B2C B2B Consulting 62

Totango

SEPTEMBER 7, 2021

B2B client engagement strategies can help you retain more customers if you know which best practices to follow. B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Why Are B2B Client Engagement Strategies Different from B2C? Develop a 360 View of Your Customers.

B2B 80

B2B B2C Best practices Self service 80

Genroe

JUNE 17, 2019

Some people believe that social media is a B2C game. Fair enough if you think that Instagram and SnapChat may not be as applicable to B2B as they are more visually focused social media platforms. The post How Social Media Platforms for B2B Marketing Actually Work appeared first on Genroe. They couldn’t be more wrong.

B2B 73

B2B Marketing B2C 73

ShepHyken

NOVEMBER 9, 2020

I’ll also suggest you consider some of these, regardless of the type of business you are in; online, brick-and-mortar, B2B, etc. 3 B2B Marketers Delivering Customer Experiences That Rival B2C by Rhoan Morgan. 3 B2B Marketers Delivering Customer Experiences That Rival B2C by Rhoan Morgan.

Journey mapping 271

Journey mapping B2C Customer Service B2B 271

ShepHyken

JANUARY 4, 2023

Regardless of the type of business you’re in (B2B, B2C, B2B2C), everyone is a consumer. Certain B2C rockstar brands are teaching our customers what good service is like, and they now have higher expectations.   . That’s almost half of your customers, and that number will grow.

Customer Experience 340

Customer Experience Customer Service B2C Self service 340

ShepHyken

APRIL 28, 2024

While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article.

Customer Service 175

Customer Service Advertising B2C Big data 175

ShepHyken

JANUARY 18, 2021

Userlane) A brief comparison between two customer self-service solutions for B2B businesses in terms of the functional and emotional experience they provide and their cost-saving potential. Expert Insights – B2B Marketing Trends In Post COVID-19 Era by Shane Barker. Chatbots vs Knowledge Bases: Which One Is Better?

Customer Service 316

Customer Service B2B Journey mapping Chatbots 316

ShepHyken

AUGUST 1, 2022

They can even be someone’s first real impression, eclipsing marketing materials. Entrepreneur) In a competitive market, neglecting existing customers puts you in a position to lose them to your rivals. CMSWire) The digital experience is not keeping up with the needs of B2B buyers and customers. They want B2C-like experiences.

Brand ambassadors 175

Brand ambassadors B2C Customer Service B2B 175

Peter Lavers

FEBRUARY 22, 2018

Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerment and consequential loss of “brand message control” by marketers. share good content from other sources rather than just be a self-promoter.

B2B 100

B2B B2C Advertising Marketing 100

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty.

B2C 66

B2C B2B Customer retention Marketing 66

Infinity

APRIL 27, 2022

Recently, our VP of Marketing, Hannah Delaney, spent some time talking to Press Gazette’s Marketing Maestro about how marketers can engage with customers to improve campaign performance and boost the customer experience. Secondly, I think marketers need to stop viewing social as a broadcast channel.

Marketing 96

Marketing B2C B2B SaaS 96

ShepHyken

JUNE 7, 2021

CMO from IDG) Customer experience simply does not live in a void controlled by the marketing teams. The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? Many of the same principles in a B2C loyalty program apply to B2B. Absolutely!

Customer Service 334

Customer Service Customer centricity Government Upselling 334

Beyond Philosophy

FEBRUARY 16, 2015

I’m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report – Return on Word of Mouth, or WOM/ROI – recently issued by the Word of Mouth Marketing Association (WOMMA). What is the optimal role of online and offline WOM marketing? How does WOM amplify and cascade marketing initiatives?

Marketing 398

Marketing Advertising B2C Customer advocacy 398

Genroe

DECEMBER 12, 2018

There’s a ton of information out there on how you can best market your product or service. But most of this information isn’t targeted to B2B, instead focusing on B2C businesses. But how do you know what works for B2B and what doesn’t? The post Tested B2B Marketing Ideas You Can Use Today appeared first on Genroe.

B2B 49

B2B Marketing B2C 49

Quality Contact Solutions

FEBRUARY 12, 2021

Today I want to focus on how a specific type of business organization, franchise organizations that offer products or services to other businesses (B2B) , can benefit from using an outbound telemarketing program. Make it easier to sell additional franchises by developing new markets. It all boils down to control.

Telemarketing 98

Telemarketing B2B Call Center Sales 98

ShepHyken

SEPTEMBER 15, 2020

Consumers (in both B2B and B2C) expect to be able to turn to sales reps for information and answers. In B2B buying, the stakes are incredibly high. About: Geoff Webb is the Vice President of Products at PROS , where he works with technology, marketing and go-to-market teams.

B2C 310

B2C B2B Self service Sales 310

JivoChat

FEBRUARY 13, 2023

Despite the growth of other alternatives to sending messages online, like WhatsApp, email continues to be used, and it’s possible to create high-performance marketing campaigns through it. That’s where the email marketing courses get in. Check out the article to discover how you can master email marketing techniques.

Marketing 75

Marketing B2B B2C Chatbots 75

CCNG

FEBRUARY 15, 2023

Originally published in 1993, this book revolutionized marketing when it was first published. Considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Granted this book was written with a marketing bent and some of the discussions are outdated.

Personalization 195

Personalization CCNG Customer Service B2C 195

ShepHyken

OCTOBER 25, 2021

(CMSWire) Chatbots continue to handle an increasing amount of customer support and other B2C and B2B interactions. Reports and Data expect the global chatbot market to reach $10.08 billion market of 2018. I’m a big believer that the typical loyalty program is actually a marketing program. for the dollars spent.

Customer Service 362

Customer Service Chatbots B2C Consulting 362

JustCall

NOVEMBER 24, 2022

B2B sales strategy has come a long way from the time of networking at trade events or rattling off pitches while cold calling. Almost a decade ago, Accenture brought to light how a shocking 94% of B2B buyers conduct online research before making a purchase. All that’s changed are the B2B buyer’s expectations.

B2B 52

B2B Sales B2C SaaS 52

Quality Contact Solutions

DECEMBER 31, 1969

From managing various client inhouse telemarketing centers for both B2B and B2C businesses, to starting multiple outsourced telemarketing companies, Steve’s experience runs the gamut. Angela Garfinkel, QCS President and Founder, shared “The Omaha labor market is a great place for us to launch this team. and Canada.

Telemarketing 75

Telemarketing Marketing B2C outsourcing 75

GetFeedback

APRIL 30, 2018

B2B transactions are complex, expensive, and require long-term investments. Why Every B2B Brand Needs Online Reviews. Before B2B buyers invest in your products or services, they need to know that you’re someone to trust. Generating B2B Reviews: Unique Challenges. B2B products tend to be expensive and complicated.

B2B 68

B2B B2C CRM Surveys 68

Hero Digital

AUGUST 5, 2019

As a whole, B2B marketing is boring. Job security is important, and many B2B organizations have created cultures (whether intentional or not) that discourage original thinking and punish experiments that don’t produce optimal results. There, I said it. One reason is the frequent pursuit of the “safe” approach. No judgement.

B2B 42

B2B Marketing Best practices Wireless 42

Quality Contact Solutions

AUGUST 17, 2022

Unfortunately, many myths surround what we know is a very effective form of marketing. Telemarketing is directly marketing products or services to potential customers via telephone. There are several forms of telemarketing , including but not limited to: B2B Outbound Marketing. B2C Outbound Marketing.

Telemarketing 98

Telemarketing B2C B2B outsourcing 98

ShepHyken

FEBRUARY 20, 2023

Using customer data is an opportunity for brands to create an excellent customer experience, whether it is for preventing fraud, marketing, or enhancing personalization. Because customers have different levels of willingness to share their data, there is no all-in-one solution when it comes to marketing or providing personalized service.

Personalization 162

Personalization Customer Experience B2C B2B 162

Quality Contact Solutions

MARCH 6, 2020

This same rule can be applied to B2B appointment setting. The list is arguably one of the primary factors in planning for a successful B2B appointment setting project. Here are 4 essentials that must be considered when engaging in a B2B appointment setting program. Marketing Channels. Here’s how. Close Rate.

B2B 69

B2B Scripts B2C Construction 69

CSM Magazine

MAY 16, 2023

For fintech companies in particular, quality Business to Business (B2B) customer support is crucial as it provides an opportunity for them to differentiate themselves from traditional bricks-and-mortar financial institutions. B2B companies have an added layer of complexity to perform well compared to their consumer-facing counterparts.

B2B 52

B2B Customer Support outsourcing Customer centricity 52