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When B2B and B2C Key Performance Metrics Flatlineā€¦.

Beyond Philosophy

The first, a B2C example, involves a major player in the cable television industry. In over a decade of performance measurement, only key driver (simple regression/correlation) analysis around a single number metric were reported. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining.

B2C 257
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The New Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

years) slightly better off than B2C (4.1 The CEB / Gartner Analysis: This analysis concludes that MR provides two types of value. The BCG Analysis: A few years after the CEB study, BCG (Boston Consulting Group) updated their own analysis of research they first ran in 2009. years), with B2B companies (4.4

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Real-time analysis of customer sentiment using AWS

AWS Machine Learning

Traditionally, this data is collected via a batch process and sent to a data warehouse for storage, analysis, and reporting, and is made available to decision-makers after several hours, if not days. Use cases for real-time sentiment analysis. Retail or B2C companies selling various products or services. Full sentiment.

APIs 67
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The CMO Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

years) slightly better off than B2C (4.1 The CEB / Gartner Analysis: This analysis concludes that MR provides two types of value. The BCG Analysis: A few years after the CEB study, BCG (Boston Consulting Group) updated their own analysis of research they first ran in 2009. years), with B2B companies (4.4

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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. In the process, B2B and B2C customers from the US, Canada, UK, Europe, the Middle East, and East Asia answered 1m+ survey questions.

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Making Optimal Customer Experience A Focus of Your Companyā€™s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. These are almost guaranteed not to be memorable, not to be talked about (unless neutrally or negatively), and not creating outside-in advocacy and value creation.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

Based on broad WOM program experience with b2b and b2c clients around the world, Iā€™ve developed four general ā€˜rulesā€™ for accomplishing this: 1. This is true, of course, in both b2b and b2c environments. Beyond Philosophy provide consulting, specialised research & training from our Global Headquarters in Tampa, Florida, USA.

B2C 341