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The Power of Emotional Connection: Growing Your Business Through Strong Customer Experience

CCNG

I quickly called the airline to see what could be done to rectify the situation. Still after 10 years, I remember that conversation with that agent, and go out of my way to use that airline. In today's competitive market, providing an outstanding customer experience is more important than ever.

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Want your post to go viral? Here is the secret formula…

Beyond Philosophy

Posting your content and watching as the views and shares grow exponentially is the dream for marketers trying to build a brand online. Looking at you, United Airlines.) In an environment where there is infinite amounts of content to compete with, getting a post to go viral is a victory few marketers have the pleasure of experiencing.

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Is Your Price Right? Here?s How To Check

Beyond Philosophy

Airlines Run Mental Accounting Too Often in the Red. The airlines’ industry as a whole is another excellent example of how not to structure your pricing. Airlines’ pricing often irritates and disappoints customers. These surcharges feel annoying, a far cry from the happy and pleased emotions airlines should be seeking.

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The Secret Of CX Measurement

Beyond Philosophy

With 11 books on marketing and Customer Experience, he had much to add to our discussion about the best way to handle Customer Experience measurement. <!–more–> –more–> There are two types data marketers can user for measurement: Voice of Customer (VOC) data , which involves an interaction with customers.

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Are You Winning on Purpose?—The Creator of the “Net Promoter” Tells Us How!

Beyond Philosophy

Soon after that, I founded my global Customer Experience consultancy, Beyond Philosophy. He says that any time you link a survey-based score to someone’s career or compensation, bad things happen. Moreover, with Net Promoter’s robust feedback, you know better what companies will succeed in the market. Buy his book!

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5 Top Customer Service Articles for the Week of November 26, 2018

ShepHyken

No, I Don’t Want to Take Your Survey By Gerry McGovern . CMSWire) Take your survey? Do customers really want to take your survey? The Wise Marketer) Companies are realizing the importance of focusing on their repeat customers and designing special loyalty rewards program exclusively for this category of customers.

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Too Big To Care? Why Mega-Mergers Threaten Us

Beyond Philosophy

We all can see from surveys like this (#2), or this one (#6), Customer Experience has been a significant area of concern for many CEOs recently. As a global Customer Experience consultant hearing this news, I worry, too. Airlines, technology, retail (on and offline), and even hospitals have been merging over the past twenty years.

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