A Positive Customer Experience by Tailoring Communications
DECEMBER 5, 2018
By 2028, recent research forecasts that 70-80% of online purchases will be made using mobile devices. Konstantin Selgitski, Chief Marketing Officer at Apifonica explores how to make it easier for customers to get what they want, when they want and to ensure a positive customer experience. Within a decade, consumers will also be shopping using VR headsets, combining the experience of real-life store shopping with the comfort of home.