A Positive Customer Experience by Tailoring Communications

CSM Magazine

By 2028, recent research forecasts that 70-80% of online purchases will be made using mobile devices. Konstantin Selgitski, Chief Marketing Officer at Apifonica explores how to make it easier for customers to get what they want, when they want and to ensure a positive customer experience.

Contact Center Predictions in Three Sizes

Contact Center Geek

I think we’re at least a decade away from this, so please wait until 2028 or so before you write to me (or call me) to tell me I was wrong. This article originally appeared on ICMI.com. The end of the calendar year often brings with it the inexorable look into the crystal ball.

Beauty in Imperfection

C Space

In 2028, will brands seek new avenues for growth because their sponsored posts keep getting ignored, or because their TV adverts become cringe-worthy comedy relics like a laugh track? Beauty in Imperfection. Marketing (and advertising) has a perfection problem.