How ‘Regret’ is The Most Powerful Tool in a Marketers Armory
Beyond Philosophy
NOVEMBER 18, 2023
Therefore, to use regret as a marketing tool, it is essential to understand what comparison your customers are making and to what standard or value they hold. In this episode, we explain the psychology of regret, how it drives our future behavior, and what to do about it if it happens to your customers after buying your product or service.
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