Add text analytics to your marketing strategy

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Guest Blog: Six Ways Predictive Analytics Enhances Customer Relations

ShepHyken

This week we feature an article by Jarrin Howard who writes about how predictive analytics can enhance customer relations. – Shep Hyken. These are common examples of sites using predictive analytics catering to individual customer preferences.

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Mintigo: Advanced Predictive Analytics for Marketers

Natalie Petouhof

One of the most important aspects of marketing is to be able to have better discernment around the leads. Not Your Grandfather’s Predictive Analytics: Using the power of predictive analytics, Mintigo discovers your ideal customer profile, targets the prospects with the highest propensity to buy, and engages them with the right message through the right channels. Mintigo provides predictive analytics for both Marketo and Eloqua.

Digital Marketing & Web Analytics: Where to Advertise?

CallSource Insights

Determining how to be noticed on digital mediums, and how to successfully market to and track the consumers who find you online, is vital to your business’ success. Making data-based decisions is always an important factor; this is true for your online marketing attribution as well as your offline attribution. Digital Marketing and Web Analytics. To implement an effective digital strategy, you need to track your digital marketing and web analytics.

ROI from your investment in speech analytics? Absolutely!

Callminer

While recent data show there is a growing and pronounced trend in the deployment of speech analytics to improve overall contact center performance and compliance, recent market penetration data shows that over 60% of US based contact centers have still not implemented a speech analytics solution.

Emotion Analytics is at the Heart of Customer Experience Innovation

TechSee

And now, with the help of emotion analytics, more companies are tuning into their customers’ feelings in an attempt to learn what makes them tick. What is emotion analytics? Research indicates that over the next five years, the emotion analytics market will register a 60.8%

Measuring Marketing Effectiveness

Peter Lavers

When speaking about the power of converging different technical disciplines to yield customer insights, it’s common for the conversation to focus on converging analytics & research for proposition insights. Most, if not all, marketers will be familiar with the concept of a purchase funnel.

How to Use Analytics to Create Successful Email Marketing Campaigns

LiveChat

Did you know that 93% of B2B marketers use email for content distribution? What’s more, 40% of marketers agreed that email newsletters are crucial for the success of their overall content marketing strategies. Clearly, email marketing can deliver a good ROI.

Call Center Analytics and Metrics

Monet Software

Analytics” is one of those terms that many business people use, even while they may disagree on its exact definition. For the purposes of this paper, we will define analytics this way: It is the discovery and communication of meaningful patterns in data. Analytics can take many forms.

Speech Analytics: Using Your Customer Intelligence to Create a Better CX

Noble Systems

According to market research firms, the call center analytics field, especially for speech analytics, is one of the fastest-growing segments in the call center management technology market. What is Speech Analytics? Uses of Speech Analytics.

Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging

PeopleMetrics

Market research was developed a century ago to measure the effectiveness of advertisements and products. However, market research and Voice of the Customer (VoC) are not the same. Market Research vs. Voice of the Customer (VoC). Market Research.

Small Call Centers Go Big with Speech Analytics

Call Center Coach

Small Call Centers Go Big with Speech Analytics. Well ‘small’ is not a barrier for speech analytics in contact centers anymore. Small Call Centers Go Big with Speech Analytics Click to Tweet. For many small to midsized contact centers, speech analytics has been out of reach.

What is Marketing Operations?

ClearAction

What is Marketing Operations? Marketing Operations is the science and art of optimizing efficiency and effectiveness of the Marketing organization. The purpose of marketing operations is to increase organizational efficiency, agility, and value. 7 Deadly Sins of Marketing.

Expand Your Speech Analytics Possibilities

OrecX

Speech analytics relies on spoken word transcription (from recorded calls) of the customer and the agent to arm contact centers with customer intelligence such as buying behavior, competitive insight and so on.

CustomerCount Webinar with EVC Marketing & Keatext

Customercount

Join CustomerCount and our friends from EVC Marketing and Keatext for this informative 30-minute webinar offering an introduction to reputation marketing & customer feedback management. The post CustomerCount Webinar with EVC Marketing & Keatext appeared first on CustomerCount. Events reputation management reputation marketing text analytics webinarDo you have a 5-Star Reputation?

5 More Benefits of Speech Analytics

Monet Software

In several previous blogs we’ve listed some of the ways in which speech analytics could improve customer service at your contact center. But before you take a look, here are some additional benefits of contact center analytics. The Ascent of Analytics at Call Centers.

How Chat Analytics Differs from Voice Analytics

Customer Service Life

Thanks to advances in artificial intelligence, specifically natural language processing, and machine learning, the tide is beginning to turn as voice and chat analytics platforms are becoming more accessible, affordable, and insightful. Voice Analytics. Chat Analytics.

The Market for Speech Analytics Will Grow 30% in India

Verint

I recently spoke with Dataquest India about the growth rate for speech analytics there—I would estimate it’s at least 30% if not higher. In my view, it is becoming standard table stakes not just for the BPO market—which in many cases is being demanded by U.S.

How does speech analytics perform trend analysis? Isn’t it just counting how often words are used?

DMG Consulting

Question: How does speech analytics perform trend analysis? Answer: Trend analysis in interaction (speech and text) analytics solutions provides deeper insights than word count frequency. Q&A Speech AnalyticsIsn’t it just counting how often words are used?

Beginner’s guide to voice analytics expertise

Tethr

Before making an investment on voice analytics (a worthwhile investment nonetheless), it’s a good idea to brush up on what kinds of things a reputable voice analytics platform should offer. Two words: voice analytics. The 411 on voice analytics.

Properly Track the Results of Your Marketing: Google Analytics Channel Groupings Explained

CallSource Insights

Understanding how they are grouped is essential to properly tracking your marketing campaigns. Google Analytics classifies website visitors into the Default Channel Groupings which are the most common sources of website visitors to any website.

The Burgeoning World of CX Analytics

Serenova

Analytics are becoming vital to bring about improvements to the agent experience—ultimately reducing turnover rates and improving the service agents deliver. Executives use this data to make strategic decisions on company direction, marketing, sales and product development.

Customer Insight Leader: Customer Data is the new Marketing Battleground

Peter Lavers

This is the first of two blog posts on the Customer Insight Leader blog, in which I set out why data is the new Marketing battleground and (in my second blog) how analytics are the weapons guidance systems needed to win the battle. Latest Thinking Marketing Strategy

Speech Analytics and AI Is a Winning Combination

DMG Consulting

Speech Analytics and AI Is a Winning Combination. Speech analytics is getting a new lease on life courtesy of artificial intelligence (AI), machine learning, and the digital transformation. Vendors in most IT sectors claim to provide AI-enabled solutions, and the speech analytics providers are no exception. As the pace of business has accelerated, the demand for real-time speech analytics has increased. The future of this process is analytics-enabled QM (AQM).

Ventana Research Requests Input for Customer Analytics Market Research

Verint

Ventana Research is seeking customer analytics professionals to participate in a benchmark research survey designed to uncover organizations’ current and planned use of analytics on all things customer related—marketing, sales, service, contact center and customer engagement. In today’s intensely competitive markets, companies must strive to meet customer expectations during every interaction—and customer analytics can help.

Creating Customer Experiences with Predictive Analytics

Answer Dash

Predictive analytics have given way to a new data economy. The current inflection point comes as massive-scale predictive analytics becomes a reality, and the implications of this are both far and wide reaching. Think healthcare and medicine, military, markets, travel and beyond.

How the Best Marketers are getting More Actionable Insights

C3Centricity

The topic was “Insight into Action with Impact” One of the things that I loved about the workshop was that marketing was invited too. Insight development is too important to be left to the market research team alone. MRX #Marketing #Insight Click To Tweet.

Lumoa raises €650 000 seed funding to take AI-powered customer experience analytics to the new markets

Lumoa

Finnish SaaS company Lumoa , which provides AI-powered customer experience analytics software for medium and large sized companies across the Nordics, has announced €650 000 in funding. Leading companies in healthcare, telecommunications and banking across Nordics already benefit from real time Net Promoter Score (NPS) analytics that can handle feedback in all major languages. The global customer journey analytics market size will reach $12.22

52 Reasons to Embrace Marketing Operations

ClearAction

52 Reasons to Embrace Marketing Operations Gary Katz. What is a Marketing Operations mindset? Marketing Operations = greater capacity to create the future & reinvent Marketing from within. Marketing Operations drives this effort. Scalable marketing.

Speech Analytics: Soon to Be a $2.5 Billion Market

Monet Software

According to the new report Global Speech Analytics Market , published by KBV research, the international market size for speech analytics technology is expected to reach $2.5 billion by 2023, rising at a market growth of 17%. At the contact center the answer is obvious: merging call recording with speech analytics can significantly boost lead conversion rates, as well as increase customer retention levels.

8x8 Launches Speech Analytics and Integration Framework

8x8

How fast they are able to respond to each other, partners and customers, the time it takes to bring new products and capabilities to market or using automation to drive scale—speed is the new battleground. Speech Analytics for Contact Centers. Analytics Features.

DMG Consulting Releases 2019 – 2020 Contact Center Analytics Product and Market Report

DMG Consulting

DMG Consulting Releases 2019 – 2020 Contact Center Analytics Product and Market Report. Expanded coverage driven by demand for omni-channel and customer journey analytics. Who: DMG Consulting LLC, a leading provider of contact center, back-office and real-time analytics market research and consulting services. What: Releases 2019 – 2020 Contact Center Analytics Product and Market Report.

Caring for Customers During a Pandemic

Contact Center Pipeline

In just a matter of weeks, lifestyles were dramatically altered, businesses shuttered and global markets tanked. The impact of the coronavirus pandemic has been multilayered, creating widespread fear and stress over health and safety, income, finances, child care, elder care and the economy.

Beginner’s guide for future voice analytics experts

Tethr

Before making an investment on voice analytics (a worthwhile investment nonetheless), it’s a good idea to brush up on what kinds of things a reputable voice analytics platform should offer. Two words: voice analytics. The 411 on voice analytics.

Prescriptive analytics: The way forward for Big Data

Hero Digital

This, in a nutshell, is prescriptive analytics. For a long time, the field of data and analytics was focused on describing what happened — how many customers bought the product, what they looked like, how many came back, etc. Identify and choose the right analytics platforms.

Is it Time to Do Away with Market Research Departments?

C3Centricity

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? 10 Steps to Reinventing Your Market Research Department.

4 Strategies to Boost Your Email Marketing

Joe Rawlinson

Email marketing is still one of the most successful ways to convert readers, nurture leads, and raise revenue for your business. Here are 4 strategies to boost your website’s email marketing: Study your audience. Avoid sending a generic marketing email with a “Dear Customer” greeting.

How Your Content Marketing Effectiveness Measures Up

Joe Rawlinson

Getting quality content marketing on to your website is just half the battle. There are several ways to measure the effectiveness of content marketing , the most obvious being through data analysis such as Google Analytics. Marketing Tips guest post

Customer Journey Insights Increase Marketing Impact

ClearAction

Customer Journey Insights Increase Marketing Impact Lynn Hunsaker. Hootsuite’s Vice President of Customers, Kirsty Traill, recently presented 1 how her team’s holistic approach is reaping transformational value, starting with increasing Marketing impact.

Halloween Scares & Solutions for Marketing

C3Centricity

So what does that have to do with marketing? Apart from the obvious effort of many companies to include the pumpkin shape, flavour or aroma in almost every product they make, at least in the US, marketing too has its scary moments doesn’t it? What scares you marketers the most, or to put it another way, what keeps you up at night? Big data and analytics, with how they will impact predictive modelling and the marketing mix. Global marketing.