SaaS Marketing Guide: 8 Techniques to Shine in 2024
HelpCrunch
MARCH 11, 2024
If you’ve dipped your toes in the SaaS marketing world, you will discover that it’s a different kind of beast.
Guest Post: Ways to Improve the SaaS Customer Experience
ShepHyken
FEBRUARY 18, 2022
This week we feature an article by Anand Subramanian, a content writer from Freshflows , a product management app for B2B SaaS product teams. He shares how to improve the SaaS customer experience to encourage customer loyalty. Software as a service (SaaS) has grown rapidly in recent years, particularly in recent months.
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How to break free from the SaaS cost trap with Software Asset Management
Unymira
APRIL 18, 2024
In the last ten years, we've seen an explosion of SaaS applications and features hit the market. The current excitement about AI has only fueled this SaaS boom, as organizations rush to adopt the latest offerings from emerging vendors. The blog provides tips how you can avoid sprawl and streamline your SaaS costs effciently.
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SaaS Developers Guide to a Positive Customer Experience
CSM Magazine
MARCH 26, 2024
But developers are instrumental in shaping customer experiences that can make or break the success of a SaaS product. In this guide, we’ll explore strategies that SaaS developers can implement to enhance customer satisfaction and forge lasting relationships with their user base.
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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
With the numerous changes in the market, it is critical that your CX strategy can evolve and better support your customers regardless of where they are in their journey. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.
Complete guide about SaaS Content Marketing
JivoChat
NOVEMBER 22, 2021
Do you have a Software as Service (Saas) company and haven’t developed any marketing strategies yet? SaaS content marketing is an important part of conquering visibility and showing the importance of your service. . The importance of SaaS Content Marketing? What is Content Marketing?
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SaaS Labs Featured On Deloitte’s 2022 Technology Fast 500™
JustCall
NOVEMBER 24, 2022
SaaS Labs has been selected as a Technology Fast 500 winner for 2022 by Deloitte, debuting at #28 on the list of Bay Area’s top 101 and #151 on the National ranking. I believe that the wave of innovation at SaaS Labs has given rise to a new breed of sales and support agents, preparing us to break more boundaries like this in the years ahead.”
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5 Examples of Customer Success Marketing for SaaS Teams
Help Scout
MAY 20, 2021
Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention? Case studies. Customer events.
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Don’t Make These Frequent Freemium SaaS Mistakes
Totango
AUGUST 3, 2021
A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model. Limiting storage space. Limiting customer support.
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What it takes to succeed in a new SaaS market with ChurnZero CEO You Mon Tsang
ChurnZero
JUNE 1, 2022
How do you determine product-market fit? Every entrepreneur entering an emerging market faces these questions which (surprise) have no perfect answer. That was really a flaw in the way we thought about managing our customers and managing our SaaS businesses.”. What can you do to move ideal buyers through the awareness stages?
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12 Interesting Rounds of Funding for SaaS Customer Service platforms
CSM Magazine
JANUARY 22, 2024
To address these challenges, many businesses rely on software as a service (SaaS) platforms that offer customer service solutions, such as chatbots, ticketing systems, live chat, knowledge bases, feedback tools, and more. According to a report by Grand View Research , the global SaaS customer service market size was valued at USD 261.15
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Q&A recap | 2022 SaaS retention benchmarks
ChurnZero
JUNE 24, 2022
With the “great resignation,” fluctuations of the public and private markets, and the omnipresent pandemic, we find ourselves continuously, and quickly, adapting to the shifting landscape. What does this mean for B2B SaaS businesses? It’s the largest survey of private SaaS companies in the world with over 1,500 responses.
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Mapping Your SaaS Customer Journey in Seven Steps
Totango
FEBRUARY 23, 2022
Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. What Is a SaaS Customer Journey? What Are the Stages in a SaaS Customer Journey?
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Top 6 Tips for a Successful SaaS Customer Engagement Strategy
Totango
AUGUST 25, 2022
Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.
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QBR in SaaS: Is the traditional QBR dead?
Totango
SEPTEMBER 1, 2022
Why Your QBR SaaS Model Needs an AI Makeover. Quarterly business reviews (QBRs)[LINK] have become a standard practice for software providers, but today’s QBR SaaS model is rapidly transforming. Here we’ll show you how to update your SaaS QBR strategy to keep up with the latest technology and best practices.
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Seven customer community building tips for SaaS CSMs
ChurnZero
MAY 4, 2023
Companies operating in the SaaS space also stand to gain by borrowing a page from this playbook and striving to build a community online. Research suggests SaaS companies that foster online customer communities strengthen key metrics that are important to Customer Success. We landed on a theme that made sense: a neighborhood.
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Integrate SaaS platforms with Amazon SageMaker to enable ML-powered applications
AWS Machine Learning
JULY 6, 2023
A number of AWS independent software vendor (ISV) partners have already built integrations for users of their software as a service (SaaS) platforms to utilize SageMaker and its various features, including training, deployment, and the model registry.
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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI
Totango
JANUARY 4, 2019
‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.
VirtualPBX Showcased on SaaS District Podcast
VirtualPBX
MAY 18, 2021
VirtualPBX has excelled in the communications industry for more than 20 years, and this past week, our COO, Lon Baker, was invited to the SaaS District podcast to explain how our company came into being. SaaS Before There Was Saas. We were SaaS before there was SaaS,” Lon noted in the SaaS District conversation.
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Key SaaS Metrics that Matter
CSM Practice
FEBRUARY 8, 2023
With the value of the software-as-a-service (SaaS) market estimated to hit $225 billion in the US by 2025 , the industry offers lucrative opportunities for tech entrepreneurs. However, launching a SaaS company can be risky. However, too high a ratio could indicate that you need to boost your marketing budget.
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ChurnZero Represented in APPEALIE 2020 SaaS Leader Awards
ChurnZero
MARCH 10, 2021
ChurnZero is proud to have won the APPEALIE SaaS Marketing Leader Award and see many of our customers win the SaaS Customer Success Leader Award. . APPEALIE announced the twelve winners of the 2020 SaaS Leader Awards, a software leadership award honoring the top Marketing and Customer Success executives in the industry. .
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7 Customer Marketing Strategies to Increase SaaS Retention
ChurnZero
JULY 9, 2020
Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.
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ChurnZero Named Overall SaaS Category Winner in 2021 APPEALIE Awards
ChurnZero
OCTOBER 26, 2021
2021 SaaS Awards Announced – APPEALIE Honors The Very Best In Software. APPEALIE has announced the winners of the 2021 SaaS Awards and ChurnZero is honored to be recognized for the fifth year in a row. 41 SaaS apps were recognized for their demonstrated excellence and customer outcomes. LiquidPlanner. Stack Overflow.
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SaaS Labs Shines Again on Deloitte’s Technology Fast 500™ List
JustCall
NOVEMBER 8, 2023
SaaS Labs is one of Deloitte’s Technology Fast 500 companies in North America – for the second time in a row. Notably, SaaS Labs achieved a 631% percent growth during this period. CallPage – CallPage is a callback automation tool that helps marketing and sales teams generate leads at scale.
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3 Key Customer Success Insights that Drive SaaS Growth
ChurnZero
JANUARY 20, 2021
PieSync is a SaaS business that offers solutions to synchronize cloud applications. Like many B2B SaaS businesses, happy customers are at the core of PieSync’s success. The company’s story illustrates an important lesson for any SaaS business looking to scale: Customer Success is a significant factor in supporting SaaS growth.
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Evaluating Who Should Own Saas Renewals
ClientSuccess
FEBRUARY 8, 2023
Research Vectors by Vecteezy Many customer success leaders in the SaaS space are faced with the same question: who should own customer renewals? Learn more with our Sales, Marketing & Customer Alignment Toolkit. The post Evaluating Who Should Own Saas Renewals appeared first on ClientSuccess.
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How will the economic downturn affect Customer Success? Learn from three SaaS CEOs.
ChurnZero
NOVEMBER 4, 2022
Discover the lessons these three SaaS CEOs have learned from leading customer-centric businesses through an economic slump, and how you can apply them. A SaaS business’s greatest source of intel is direct customer feedback. The SaaS mindset of “top-line growth over everything” is changing. .
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6 User Adoption Strategies for Growing SaaS Businesses
Help Scout
APRIL 27, 2021
For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. 6 user adoption strategies for B2B SaaS businesses.
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Top 10 SaaS Conferences of 2022
CustomerSuccessBox
APRIL 18, 2022
The best way to persevere within the SaaS industry is through better networking and productive collaboration. Here’s a simple curated list of Top 10 SaaS conferences of 2022 that you can add to your calendar and learn from the best! A planned two-day event is important considering the future of SaaS businesses. CXO Summit.
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A Comprehensive Guide to SaaS Lead Scoring in 2022
JustCall
NOVEMBER 27, 2022
Predictions and Challenges in lead Scoring for SaaS Enterprises. In 2022, the SaaS space’s annual growth rate is expected to surpass 17%. Surveys show that SaaS is viewed as the most important technology to help achieve business goals. Clearly, the future looks bright for SaaS companies. What is SaaS Lead Scoring?
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Workflow Automation With SaaS Tools for Customer Service
CSM Magazine
MARCH 31, 2023
That’s why many customer-centric companies are turning to automation, using SaaS (Software as a Service) tools and processes to give their customer service teams a leg up. In this article, we’ll closely examine the benefits of customer service workflow automation and how SaaS tools can help make it happen.
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What is Customer Enablement? A Quick Guide for B2B & SaaS
Totango
SEPTEMBER 20, 2022
Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. These methods may be used in both B2B and SaaS contexts. First, we’ll define what customer enablement is.
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The way to gain extra revenue in SaaS with customer success!
CustomerSuccessBox
APRIL 7, 2022
It’s undeniable that the SaaS model works differently and attracts revenue on a monthly or annual basis, unlike the on-premise software that deals with one-time payments. But with effective customer success, it’s possible to attain those extra gains from the SaaS revenue model. Stay tuned and read on to incur extra SaaS revenue.
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Q&A recap: crash course in Customer Success and SaaS metrics with Dave Kellogg
ChurnZero
MARCH 18, 2022
With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. Leading SaaS expert, Dave Kellogg, and ChurnZero CEO, You Mon Tsang, sat down to answer all the questions you want to know about SaaS metrics like ARR, NRR, GRR, LTV, and CAC (i.e.,
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JustCall Wins SaaS Awards For Making A Difference In The Corporate Communications Software Tools Market
JustCall
MAY 26, 2022
JustCall was also mentioned on their list of leading communication systems on the market. The post JustCall Wins SaaS Awards For Making A Difference In The Corporate Communications Software Tools Market appeared first on Just.
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Calabrio Welcomes Dillon Nugent as Chief Marketing Officer
CSM Magazine
AUGUST 10, 2023
Calabrio, the workforce performance company, has appointed Dillon Nugent as Chief Marketing Officer (CMO). With more than 25 years of experience in marketing leadership roles, Nugent brings a wealth of expertise in building and scaling marketing efforts to enable growth strategies at software-as-a-service (SaaS) companies.
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Why NRR (net revenue retention) is the one metric to rule them all for SaaS
ChurnZero
JULY 8, 2022
Cut to 2022, and the idea that a SaaS company could secure venture funding without investors digging deep into retention metrics seems comical, if not reckless. Net revenue retention (NRR) is taking center stage as the qualifying metric for determining the health of a SaaS business. NRR matters to SaaS executives and investors.
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The crucial nuance behind seven top Customer Success metrics for SaaS companies
ChurnZero
FEBRUARY 14, 2023
Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. That’s according to a landmark webinar we hosted last fall titled, “A Crash Course in Customer Success and SaaS Metrics” with Dave Kellogg and You Mon Tsang. Learn from three SaaS CEOs.
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What it takes to succeed in a new SaaS market with ChurnZero CEO You Mon Tsang
ChurnZero
JUNE 1, 2022
How do you determine product-market fit? Every entrepreneur entering an emerging market faces these questions which (surprise) have no perfect answer. That was really a flaw in the way we thought about managing our customers and managing our SaaS businesses.”. What can you do to move ideal buyers through the awareness stages?
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Q&A recap | 2022 SaaS retention benchmarks
ChurnZero
JUNE 24, 2022
With the “great resignation,” fluctuations of the public and private markets, and the omnipresent pandemic, we find ourselves continuously, and quickly, adapting to the shifting landscape. What does this mean for B2B SaaS businesses? It’s the largest survey of private SaaS companies in the world with over 1,500 responses.
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How to Build a Customer Centric Roadmap for Your SaaS Product
Totango
DECEMBER 29, 2021
A customer-centric product roadmap meets the needs of today’s digital-driven SaaS market. Today’s SaaS customer makes purchasing decisions based on their digital experience of your brand. When upgrading your product, marketing considerations also come into play.
Should You Use a Freemium SaaS Model to Sell Your App?
Totango
SEPTEMBER 17, 2021
The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. But is it the best way to sell a SaaS product? We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. What Is the Freemium SaaS Model?
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[Q&A] B2B SaaS Benchmarks: How Does Your Company Compare to +1,500 of Its Peers?
ChurnZero
JUNE 2, 2021
SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. This survey is the largest survey of private SaaS companies in the world with over 1,500 responses. An overview of the current B2B SaaS market and valuation drivers. Q&A Recap. I will say this much.
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Step-By-Step Guide for Successful SaaS Application Development
CSM Magazine
NOVEMBER 24, 2021
When it comes to developing SaaS platforms, the development lifecycle takes a different course. This is essentially because SaaS solutions are inherently different from other forms of software systems in nature. What is SaaS Development? 8 Steps of SaaS Software Development – How to Develop a SaaS Product.
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