7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball.

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Expansion Selling Strategies: Tips for SaaS Companies

CSM Practice

To many, SaaS has always been tricky, and the current global economic downturn caused by the Coronavirus pandemic has only exacerbated it. The strong suit of the SaaS model is the generation of recurrent revenues. The New SaaS Sales Environment during COVID-19. Content Marketing.

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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. In order to implement a customer-centered approach, your success team must adopt a new way of thinking when it comes to the marketing strategies they implement. Tying Marketing to Business Outcomes.

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3 Common Challenges in SaaS Sales

Integrity Solutions

The three most common SaaS sales challenges can be overcome and lead to breakthrough levels of success. Here’s a closer look at these common roadblocks for SaaS salespeople, along with some tips for addressing them as part of your sales training development strategies.

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CX Lessons from the best SaaS organizations

Customer Guru

The SaaS world is replete with cut-throat competition; the same services are provided by many brands, all of which have wonderful products. In such a scenario, what differentiates one SaaS brand from the other? Salesforce , the much-led and renowned CRM platform, is the pioneer of SaaS.

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Expansion Selling Strategies: Tips for SaaS Companies

CSM Practice

To many, SaaS has always been tricky, and the current global economic downturn caused by the Coronavirus pandemic has only exacerbated it. The strong suit of the SaaS model is the generation of recurrent revenues. The New SaaS Sales Environment during COVID-19. Content Marketing.

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Customer Churn During a Pandemic: What SaaS Companies Need to Know

Totango

The current COVID-19 pandemic has not been kind to many industries, and SaaS is no exception. In March of this year, SaaS stocks reached a 20 percent decline from their selling highs. Communications SaaS companies have watched the growth rate of subscriptions rise by 1.4X.

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SaaS Customer Onboarding: Why It’s Valuable to Software Companies

Team Support

Even the easy deals require extensive brand awareness efforts, targeted marketing, testimonials, sales conversations, proposals, and so much more. Your SaaS customer support team. Click here to download our whitepaper with some of the top SaaS onboarding best practices!

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Proven SaaS Customer Success Best Practices to Increase Lifetime Value

Totango

Recurring revenue is the lifeblood of any SaaS enterprise operating within today’s new subscription economy. While there’s a temptation to prioritize the acquisition of new customers—a market share focused approach—the real prize lies in nurturing your current customers.

5 Ways to Reduce Customer Churn for SaaS in a Recession

Totango

The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world.

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Is On-Premise Software Dead? Why So Many Companies are Moving to SaaS

TeamSupport

Your work computer likely has Windows and the Office suite installed directly on the machine, so why shouldn’t you have software for sales, customer support, marketing, or other industries right alongside it? Here are a few reasons why so many companies have made the switch to SaaS….

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How Top SaaS Companies Use Customer Success to Answer Their Biggest Marketing Problems

Amity

While wading through this endless sea of content, I’ve recently read a few amazing articles that speak about how to market to your current customers in order to increase retention and help them continuously succeed—and it got me thinking: What if we took a look in the other direction?

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JustCall named 14th Fastest Growing SaaS Company – 2019 Latka List

JustCall

We are excited to announce that JustCall is listed as the 14th fastest growing SaaS company in the $1M-$10M bracket and 31st overall. About 2019 – We brought many new feature updates and integrations around sales, support, and marketing. How JustCall differs from other SaaS companies and made it to the Latka’s list. Among the 3500 participating SaaS companies, JustCall is in the top 5% because of the 200% revenue growth over the year – 2019.

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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). The same applies for B2B SaaS companies.

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Why Marketers Make Great Customer Success Managers

Strikedeck

Jamie walks through four reasons why she thinks that Marketers make great Customer Success Managers. Customer Success Customers Onboarding saas value realization

The Future of SaaS Customer Success

TeamSupport

As a SaaS company grows, customer success becomes even more important. But, if you’re a SaaS company and you’re doing great without a success team, why should you care? Let’s look at the future of SaaS customer success and why it’s become a focus for so many companies….

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Squelch Shortlisted for 2019 SaaS Awards

Squelch

the provider of a customer experience optimization solution that empowers customer support and success professionals with the knowledge and resources to delight customers, announced today that it has been named a finalist in the 2019 SaaS Awards in the category of Best SaaS Newcomer.

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The new ABCs of SaaS

Amity

As the SaaS business model evolves, converting free trial customers to paying customers has become the most important activity for mnay SaaS companies. However, our approach to free trials remains stuck in the early days of the SaaS industry.

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ChurnZero Named Overall SaaS Category Winner in 2019 APPEALIE Awards

ChurnZero

2019 SaaS Awards Announced – Appealie Honors Best Product and Leaders in SaaS. . APPEALIE has announced the winners of the 2019 SaaS Awards, including inaugural executive and investor awards. The 2019 APPEALIE SaaS Award winners are presented below. .

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Q&A: Understand the Growth and Retention Metrics of SaaS Companies from Recent Surveys and M&A Activity

ChurnZero

To answer that and more, we invited SaaS Capital’s Managing Director, Rob Belcher, and Software Equity Group’s Managing Director, Allen Cinzori, to join us for a webinar. Speakers: Rob Belcher , Managing Director, SaaS Capital. The playbook is there for Sales, Marketing, and CS.

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Open Letter To SaaS CEOs: Now is the Time to Double-Down on Customer Success

ClientSuccess

Dear SaaS CEO’s, Now, more than ever, is the time to double-down on your customers AND customer success within your company. . I’m one of you because I’m a fellow SaaS CEO. If you’re a SaaS CEO in an ideal industry such as video conferencing, collaboration, health-tech, ed-tech, etc.,

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How a Growing SaaS Company Increases Customer Motivation and Output During Implementation

ChurnZero

IntelAgree is a growing AI-powered contract management SaaS company that enables legal teams to do impactful work, not busy work. The post How a Growing SaaS Company Increases Customer Motivation and Output During Implementation appeared first on ChurnZero. Who are they?

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How SaaS Help Desk Software Helps in Achieving Business Goals

ProProfs Chat

Before we discuss how SaaS help desk software enables you to accomplish your business objectives, let us quickly learn what a help desk software tool is. Employees are responsible for varied business activities like marketing, operations, finance, and sales.

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Acing Omnichannel Support in SaaS

GetFeedback

Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.”. Even in a highly saturated market, bold startups can rake up unhappy customers from their more established but immovable competitors. As modern consumers continue to shop anywhere and anytime, seamless omnichannel CX across various devices and touchpoints is a must for SaaS.

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Data is the Path to Sales for SaaS Providers

Amity

Software as a Service or SaaS is a different beast compared to other technology products or services. In addition, SaaS customers are pretty well-informed and are usually technology experts as well. They believe that increasing available market size also equals more customers.

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How Customer Success could be a Differentiator for your SaaS business

CustomerSuccessBox

If you own, manage or work for a Software as-a-Service (SaaS) business, you are embroiled in quite a heated competition on a daily basis. Let’s take a look at the purpose of customer success for SaaS businesses. Assign a Market Resource for Customer Success.

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4 customer onboarding metrics that SaaS companies should measure!

CustomerSuccessBox

For example, Marketo can be used for Lead Management, Email Marketing, Consumer Marketing, etc. Why should a customer who plans to use Marketo for Lead Management be taught the features that are required for Consumer Marketing?

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ChurnZero Named Overall SaaS Category Winner in 2018 APPEALIE Awards

ChurnZero

ChurnZero Named Overall SaaS Category Winner in 2018 APPEALIE Awards. APPEALIE has announced the winners of the 2018 SaaS Awards. 23 SaaS apps were recognized for their demonstrated excellence and customer delight. SAAS CUSTOMER SUCCESS CATEGORY WINNERS .

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What Support Metrics Should SaaS Companies be Using?

Kayako

But this is your life as a manager developing a SaaS customer support model that scales. 5 Metrics that shape your SaaS customer support model. A lot of the structure of your SaaS support model can be built around the insights from your conversation volume.

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All Things About SaaS Customer Service

ProProfs Chat

The importance of SaaS Customer Service is visible in these two data-proven statistics: AmericanExpress reports that 70% of consumers will go with the company that offers excellent customer support. To answer it in this article, we’re going to look at: What is SaaS Customer Support?

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Effective Tips to Reduce Customer Acquisition Costs for SaaS Businesses

CSM Magazine

Customer acquisition cost, often abbreviated to CAC, is an important metric all SaaS companies need to optimize. Being in charge of, or owning, a SaaS company makes you all-too-aware of how important it is to develop a strategy to effectively reduce your CAC.

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The Four Gears of B2B SaaS – Part 1

Amity

Geoffrey Moore recently published a new edition of his classic high-tech marketing book, Crossing the Chasm , updated to be relevant for today’s markets. To address newly relevant B2C markets, Moore adds a new model as an appendix. The Four Gears Model for B2B SaaS.

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Data is the Path to Sales for SaaS Providers

Amity

Software as a Service or SaaS is a different beast compared to other technology products or services. In addition, SaaS customers are pretty well-informed and are usually technology experts as well. They believe that increasing available market size also equals more customers.

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Scaling Growth by Leveraging Customer Marketing

Strikedeck

Customer Success Customer Advocacy Customer Engagement Customer Experience Customers Onboarding saasVincent Manlapaz, in an interview with Jeanne Hopkins, talks about why it is necessary to build a brand experience based on the individual needs and why CSMs must enable the right outcomes to the different persona they're working with.

De-Risking the First 90 Days for Your SaaS Customer

Amity

Yet, this is often of the hardest points in an implementation for both customers and SaaS providers. One of the overarching problems I see in the SaaS industry, in general, is that many vendors are still approaching things from the old model where the focus was on delivering software.

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The Four Gears of B2B SaaS – Part 2

Amity

In Part 1 we expanded Geoffrey Moore’s Four Gears model to this emerging B2B model ( SaaS 2.0 ) In this post we will examine how to operationalize the four gears. Four Gears Model for B2B SaaS. Four Gears Model for B2B SaaS. Amity Blog Amity B2B SaaS customer success SaaS

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Important Trends in Workforce Management Technology

Contact Center Pipeline

Our biannual reports delve deeply into the size, composition, market shares, trends, drivers and obstacles. At Pelorus Associates, we have studied the workforce management (WFM) space for over a decade.

What Are the Best SaaS Products for a Startup Company?

Win the Customer

These are some of the SaaS solutions that you can utilize to establish and grow your knowledge base. This is another SaaS product that is aimed at customers who are in desperate need of creating and managing a knowledge base. Communication Customer Experience Marketing Technology

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9 SaaS Customer Lifecycle Stages

ProProfs Chat

That you bought a SaaS product and then completely forget that it exists? . The SaaS customer lifecycle is something that is continuously growing and ever-evolving. . But, what exactly is this SaaS customer lifecycle? What is SaaS Customer Lifecycle.

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7 Strategies to Benchmark SaaS Customers to Success

Amity

SaaS customer success leaders publicly encourage greater adoption of this practice. Peter Armaly, a customer success expert with Oracle Marketing Cloud, argued in his presentation at the 2016 Customer Success Summit that it should be a foundational activity of CSMs.