3 Common Challenges in SaaS Sales

Integrity Solutions

The three most common SaaS sales challenges can be overcome and lead to breakthrough levels of success. Here’s a closer look at these common roadblocks for SaaS salespeople, along with some tips for addressing them as part of your sales training development strategies.

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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. In order to implement a customer-centered approach, your success team must adopt a new way of thinking when it comes to the marketing strategies they implement. Tying Marketing to Business Outcomes.

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CX Lessons from the best SaaS organizations

Customer Guru

The SaaS world is replete with cut-throat competition; the same services are provided by many brands, all of which have wonderful products. In such a scenario, what differentiates one SaaS brand from the other? Salesforce , the much-led and renowned CRM platform, is the pioneer of SaaS.

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5 SaaS Renewal Process Best Practices for Customer Retention

Totango

You should adopt a “time invested equals benefits gained” approach with your SaaS renewal best practices. The Top 5 SaaS Renewal Best Practices. We’ve gathered 5 of our favorite SaaS renewal best practices to help you remove the stress from your retention process: Define your customer.

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Proven SaaS Customer Success Best Practices to Increase Lifetime Value

Totango

Recurring revenue is the lifeblood of any SaaS enterprise operating within today’s new subscription economy. While there’s a temptation to prioritize the acquisition of new customers—a market share focused approach—the real prize lies in nurturing your current customers.

How SaaS Help Desk Software Helps in Achieving Business Goals

ProProfs Blog

Before we discuss how SaaS help desk software enables you to accomplish your business objectives, let us quickly learn what a help desk software tool is. Employees are responsible for varied business activities like marketing, operations, finance, and sales.

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4 customer onboarding metrics that SaaS companies should measure!

CustomerSuccessBox

For example, Marketo can be used for Lead Management, Email Marketing, Consumer Marketing, etc. Why should a customer who plans to use Marketo for Lead Management be taught the features that are required for Consumer Marketing?

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How Top SaaS Companies Use Customer Success to Answer Their Biggest Marketing Problems

Amity

While wading through this endless sea of content, I’ve recently read a few amazing articles that speak about how to market to your current customers in order to increase retention and help them continuously succeed—and it got me thinking: What if we took a look in the other direction?

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Is On-Premise Software Dead? Why So Many Companies are Moving to SaaS

B2B Customer Service Blog - TeamSupport

Your work computer likely has Windows and the Office suite installed directly on the machine, so why shouldn’t you have software for sales, customer support, marketing, or other industries right alongside it? Here are a few reasons why so many companies have made the switch to SaaS….

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The Future of SaaS Customer Success

B2B Customer Service Blog - TeamSupport

As a SaaS company grows, customer success becomes even more important. But, if you’re a SaaS company and you’re doing great without a success team, why should you care? Let’s look at the future of SaaS customer success and why it’s become a focus for so many companies….

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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). The same applies for B2B SaaS companies.

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Effective Tips to Reduce Customer Acquisition Costs for SaaS Businesses

CSM Magazine

Customer acquisition cost, often abbreviated to CAC, is an important metric all SaaS companies need to optimize. Being in charge of, or owning, a SaaS company makes you all-too-aware of how important it is to develop a strategy to effectively reduce your CAC.

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The new ABCs of SaaS

Amity

As the SaaS business model evolves, converting free trial customers to paying customers has become the most important activity for mnay SaaS companies. However, our approach to free trials remains stuck in the early days of the SaaS industry.

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ChurnZero Named Overall SaaS Category Winner in 2018 APPEALIE Awards

ChurnZero

ChurnZero Named Overall SaaS Category Winner in 2018 APPEALIE Awards. APPEALIE has announced the winners of the 2018 SaaS Awards. 23 SaaS apps were recognized for their demonstrated excellence and customer delight. SAAS CUSTOMER SUCCESS CATEGORY WINNERS .

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Top 5 SaaS Customer Success Financial Metrics and 5 Runner Ups

ClientSuccess

When most executives think about customer success metrics, they typically refer to the core SaaS financial metrics. If current customers are the lifeblood of a SaaS business, then these metrics are the heartbeat metrics for any SaaS company.

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What Are the Best SaaS Products for a Startup Company?

Win the Customer

These are some of the SaaS solutions that you can utilize to establish and grow your knowledge base. This is another SaaS product that is aimed at customers who are in desperate need of creating and managing a knowledge base. Communication Customer Experience Marketing Technology

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Data is the Path to Sales for SaaS Providers

Amity

Software as a Service or SaaS is a different beast compared to other technology products or services. In addition, SaaS customers are pretty well-informed and are usually technology experts as well. They believe that increasing available market size also equals more customers.

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What Support Metrics Should SaaS Companies be Using?

Kayako

But this is your life as a manager developing a SaaS customer support model that scales. 5 Metrics that shape your SaaS customer support model. A lot of the structure of your SaaS support model can be built around the insights from your conversation volume.

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SaaS customer retention best practices to maximize renewals

CustomerSuccessBox

In the SaaS world, the customer-acquisition-cost (CAC) is high and the initial payment is peanuts compared to the lifetime value (LTV) of the customer. Without a high customer retention rate, a SaaS company will shut down, no matter how great the other metrics are.

Data is the Path to Sales for SaaS Providers

Amity

Software as a Service or SaaS is a different beast compared to other technology products or services. In addition, SaaS customers are pretty well-informed and are usually technology experts as well. They believe that increasing available market size also equals more customers.

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Friday Roundup – 5 Great Pieces about SaaS and Customer Success

Amity

It’s the Friday roundup of great blog posts that cover topics related to SaaS and the burgeoning Customer Success industry. According to Jason Lemkin, today the bar is even higher in this third wave of startups: Is 5x the New 2x in Saas?

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The Four Gears of B2B SaaS – Part 1

Amity

Geoffrey Moore recently published a new edition of his classic high-tech marketing book, Crossing the Chasm , updated to be relevant for today’s markets. To address newly relevant B2C markets, Moore adds a new model as an appendix. The Four Gears Model for B2B SaaS.

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De-Risking the First 90 Days for Your SaaS Customer

Amity

Yet, this is often of the hardest points in an implementation for both customers and SaaS providers. One of the overarching problems I see in the SaaS industry, in general, is that many vendors are still approaching things from the old model where the focus was on delivering software.

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The Four Gears of B2B SaaS – Part 2

Amity

In Part 1 we expanded Geoffrey Moore’s Four Gears model to this emerging B2B model ( SaaS 2.0 ) In this post we will examine how to operationalize the four gears. Four Gears Model for B2B SaaS. Four Gears Model for B2B SaaS. Amity Blog Amity B2B SaaS customer success SaaS

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SaaS, BYOD, and Hosted VoIP: Communications Technology in 2018

Jive

At the top of the list are SaaS, BYOD and Hosted VoIP—all of which are setting the benchmark for business communications in 2018. SaaS—Why it matters. SaaS-based services can be availed following a subscription model. Technology in 2018 is teeming with a wealth of acronyms.

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7 Strategies to Benchmark SaaS Customers to Success

Amity

SaaS customer success leaders publicly encourage greater adoption of this practice. Peter Armaly, a customer success expert with Oracle Marketing Cloud, argued in his presentation at the 2016 Customer Success Summit that it should be a foundational activity of CSMs.

Top Two Secrets to Customer Success in SaaS

Mindtouch

” Catherine Blackmore, GVP Global Customer Success, Oracle Marketing Cloud. The post Top Two Secrets to Customer Success in SaaS appeared first on MindTouch Blog. “Customer Success is vital to your company’s ability to scale.” Without the proper internal structure geared towards helping your customers succeed, you will find high churn that results in lower retention rates, poor customer advocacy, and your competitors stealing your base out from underneath you.

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Marketing Manager

Stratifyd

As a Marketing Manager with Stratifyd, Inc. In this role you will be expected to develop and own the marketing strategy for all marketing channels, align the strategy with the overall business strategy and leverage marketing assets and resources to drive revenue.

The SaaS Industry Needs a Customer Relationship Revolution!

Amity

In the SaaS industry we transformed the delivery of technology from Hard Offerings to Soft Offerings over a decade ago. SaaS is a Soft Offering. The delivery model is pure SaaS. The marketing messages are pure SaaS.

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Expert Roundup: How Data from Survey Software Shapes Marketing Campaigns

ProProfs Blog

Let’s assume you’ve got the perfect product; you’ve thought about a well-funded marketing campaign. To avoid scenarios like these, companies spend a fortune conducting market research and focus groups. Bruce Harpham B2B SaaS Content Marketing Consultant.

A Conversation: De-Risking the First 90-Days for Your SaaS Customer

Amity

De-Risking the First 90-Days for Your SaaS Customer. The following is part of a series of conversations about Customer Success Management (CSM) between Pam McBride, Director of Marketing at Amity and Jason Whitehead, CEO of Tri Tuns.

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A Complete Guide to Skyrocket Your SAAS Sales

LiveChat

The SAAS industry has experienced continuous growth over the years and is only going to grow bigger. The public cloud market alone is expected to be worth more than $100 billion in 2017 , according to Statista. Your target market should be willing to pay anywhere between $1 and $1000.

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How Amity Can Help With SaaS CAC Efficiency Cranks

Amity

Reducing customer acquisition cost (CAC) is critical to the success of any SaaS business. A recent blog post by Lincoln Murphy, The SaaS Myth and Misguided Optimization , introduced the concept of SaaS CAC Efficiency – in a nutshell, it’s not so much a metric but a new SaaS CAC point of view.

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What marketers can learn from #fakenews

AskNicely

Using traditional marketing, attracting enough visitors to your site to make it an ad revenue success is improbably hard. Most SaaS businesses have somewhere between a handful and an army of fans. And most SaaS businesses underutilize this resource.

4 Ways Customer Marketing Improves Retention

ClientSuccess

We’ll just come out and say it: customer marketing conversations and campaigns aren’t always the smoothest for customer success teams, nor do they tend to foster winning retention statistics. Customer marketing if done right can have a positive impact on retention.

Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

Influitive

Community Managers Customer Engagement, Retention & Growth Customer Marketers Customer Marketing Customer Success Customer Success Teams Finding Your Advocates Uncategorized advocacy marketing advocate marketing program b2bmarketingzone carbon black customer engagement customer examples customer success discover discover nurture mobilize getting to know your advocates hero k12 identifying advocates mongodb quick base saas vendors guide

5 Bulletproof SaaS Strategies Proven to Build a Culture of Customer Success

ClientSuccess

As SaaS organizations of any size can attest to, winning new clients is only half the battle. For SaaS companies, it’s foundational that every single department feel dedicated to creating a culture of customer success. Ultimate Guide to SaaS Customer Success Metrics.

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Join ChurnZero as an Outbound Marketing Manager

ChurnZero

Outbound Marketing Manager. Join ChurnZero as a Outbound Marketing Manager. Our fast-growing startup is looking for a forward-thinking Outbound Marketing Manager. Reporting to the Director of Marketing, this role aligns ChurnZero’s marketing and sales efforts.

Infographic: The State of Customer Marketing in 2017

Influitive

In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied.

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Marketers Think of Customer Experience. Marketing feel pressure to help achieve revenue targets.