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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool. Customer behavior online gives plenty of insight into what they like. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year.

Marketing 498
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Guest Blog: How to Engage Customers with Your Brand

ShepHyken

What is most important for any business today? These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. In 2020 , customer experience will overtake price and product quality as the key brand differentiator.

Benchmark 305
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Guest Blog: Customer Service Training Ideas to Help Build Brand Advocacy

ShepHyken

This week we feature an article by Kristin Erikson writes shares great customer service training tips and ideas that will help your company build brand advocacy. What is the most important thing you can do to improve relationships with your customers? What is brand advocacy?

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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

This Maya Angelou quote fits perfectly when talking about the factors responsible for positive brand customer service. Support experience, overall experience, company culture, quality of product/service, are the major factors that decide how your brand makes the customer feel. More brand recognition, more leads, and more customers. .

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Guest Blog: Deliver Them Amazing and They Will Love You Back: Millennial World

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Shaista Haque, writes about the millennial generation’s use of technology and how it is affecting their customer experience. They are tech savvy, expect more, are not afraid of complaining and have no regrets on switching brands. – Shep Hyken .

Analytics 317
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Guest Blog: Impact of Technological Advancements on Consumer Behavior

ShepHyken

As a result of the technological impact influencing consumer behavior, most company leaderships face an unending challenge to meet consumer expectations. Social networking sites and live chat puts you directly before your customer; you can’t forfeit your customer to keep up your brand position.

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Guest Blog: ‘Why Build It and They Will Come’ Doesn’t Always Work in CX

ShepHyken

Wish to inspire a step-change in how customers interact with your brand digitally ? Michael Wolczyk, Head of Online Processes at Commerzbank maintains that focusing too much on technology is one of the most costly mistakes businesses make with their approach to digital experiences. Prompting acceptance.