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Top 5 Customer Service & CX Articles for Week of January 1, 2024

ShepHyken

13 Tips For Responding To Negative Feedback On Social Media by Forbes Communications Council (Forbes) No matter what type of business you run or how well you run it, it seems no business is safe from negative comments on social media. Let’s dive into the holiday spirit and unwrap some marketing wisdom from Jolly Old St.

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Amazing Business Radio: Elma Beganovich

ShepHyken

The Perks of Influencer Marketing. Using Social Media to Build an Engaging Customer Experience. Shep Hyken interviews Elma Beganovich, founder and COO of A&E Digital Marketing. They discuss the importance of influencer marketing in the customer experience. It starts with social media.

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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

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Guest Post: 5 Strategies to Enhance Customer Loyalty and Retention

ShepHyken

However, earning and preserving loyal customers in a competitive market is no easy feat. In this blog, we’ll discuss five practical strategies businesses can use to increase customer retention rates. At the end of the day, product quality trumps any ‌marketing gimmick. Let’s take financial services as an example.

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.

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Guest Post: A Guide To The Foundation Of Cross-Channel Marketing ?

ShepHyken

This week, we feature an article by Juan Jaramillo, Performance Marketing Director for Cordial , a cross-channel marketing and data platform. He shares how cross-channel marketing helps organizations offer consistent messaging across various media and devices. Marketers have talked about multi-channel marketing for years.

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Guest Post: 4 Ways Media Companies Can Keep Subscribers Engaged

ShepHyken

This week we feature an article by Alp Pekkocak who leads the industry and product marketing for Media & Entertainment at Salesforce. Finding inspiration from a different business sector can unlock new opportunities for media companies and help you win the streaming wars. Look at the travel industry.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.