Ratio Scale: Definition, Characteristics & Examples
ProProfs Blog
JANUARY 18, 2022
While collecting data from various types of surveys and questionnaires , marketers often make use of 4 types of data measurement scales, namely: Nominal, Ordinal, Interval, and Ratio Scale. Hence, ratio scales are widely used in marketing research tools to evaluate sales, price, share, revenues, and the number of customers/stakeholders.
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